Brandy by a 40W Bulb

Under the Green Desklamp…

Green DesklampNote: This is the third article in a series. For the first, click here, and for the second, click here.

I thought about going with ‘by Candlelight’, but that would be a lie. It’s far too much effort at a time like this, especially for such a trite gesture. The standard 40W Bulb above me will do just fine for now. The illumination isn’t the point. That was the old goal—those ambitions are beyond us.

Brandy—that’s where the real hopes lie. The table has already been set, and the time for debating the menu is long past. This is about mood, and in that regard Brandy does far more than a candle, no matter how many Dickens novels you’ve read.

Ideas are cheap these days, and often more trouble than they’re worth. The best of them sell at a dime a piece, and are discarded just as cheaply. Some things, after all, truly are as simple as they seem.

In a world of ever-growing gradients, we should not lose sight of the poles. That’s what really moves people these days—the extremes. The most popular ideas are always the ones that cause a double-take and violent eye-roll from the general masses. The more far out they are, the more attractive to the fringe idiots looking for meaning in the void.

Meaning—there’s another dangerous idea.

So far, the Brandy is doing a pitiful job of improving the mood, but it’s not entirely to blame. Besides, Brandy is bountiful. Give her time.

Against such inky dark, even the brightest candle may struggle. My old bulb blinks and buzzes above me like a fly. It works fine in a pinch, but there’s no telling when it will flicker out for good, leaving me to face the lonely night.

There’s a terrible weight to understanding that lies and lunacy sell. There are niche groups that will cling to anything, but have few sources for their madness. By appealing to them, a person is guaranteed an instant and significant audience. Any asshole willing to scream obscenities and hate will find an audience somewhere. There is no shortage of desperate, sad bastards sitting in dark rooms, waiting for a lightning rod to justify their whispered insecurities with bullhorn vitriol.

To hold such knowledge and refuse to misuse it is the task of the decent person and the fool. The lowest common denominator is always the easiest mark, and honesty has a lot of competition. It’s an active decision we must all make—to decide to be a small voice of truth among many, rather than the most famous liar.

Everyone dreams of being heard in some way. It’s the reason for all the statues, art, graffiti, and songs that fill the spaces between the skyscrapers and the box stores. But these pleas for relevance can be easy to miss on the best of days, and that’s the problem entirely.

These days, wild change seems imminent, but its direction is impossible to know. This way, or the other… so it goes. It’s a lonely time—pensive. Tumultuous might be the word, really. Whatever you call it, one cannot deny the feeling of living in the calm before the storm.

That’s a cliché to be sure, but there are hopeless lunatics out there who would glean great meaning from a little thing like that.

And so, with whatever mask of optimism we may cobble from the refuse scattered nearby, we scream into the coming storm. We talk about what needs to change, or what needs to stop. What needs to be created, or what needs to be destroyed. We’ll debate who we should help, and who must be hindered. We’ll argue over where our priorities lie, what freedom really means, and who we are as a people.

All that is fine. But it goes off the rails somewhere around that point. We’ll start to argue about who is a person, and what that means for those who aren’t.

We’ll fight over who should have a voice, and who needs to be silenced.

We’ll forget what truth is.

Everyone holds their own individual truth these days, and that shouldn’t be such a terrible thing in and of itself. But there’s a funny thing about truth—it doesn’t do well in company. It’s the same problem religion has had throughout the ages—it’s great for the believers, but when it runs into the non-believers, it tends to have a funny reaction.

When we cling too tightly to our own truths, we run the risk of devaluing the truths of others. After all, there can only be one truth, and anyone who disagrees with you makes it slightly more likely that you’re living an illusion.

That’s no easy thing to tolerate.

One Brandy, two Brandy’s, three… Is it Brandy’s, or Brandies? She’s a cagey one, and it’s impossible to suss out her greater mysteries.

The bulb is too bright, and does nothing to ease the tension in the air. After all, upon close inspection, some things look better in the dark. Still, the mood is improving. Sometimes, we just need to sit, and drink, and think these things through. If you don’t drink, pick a vice or virtue of your own—you sorry sap.

Maybe, as always, it comes down to definitions.

Truth is one thing, and opinion is another entirely. There is far more of the latter, but it masquerades proudly as truth just so long as it can get away with it. Someone once said that opinions are like assholes, but that person was most likely an asshole themselves. Just because everyone has an opinion doesn’t make them any less valuable. The same can be said of assholes, except for the afore-mentioned one.

The thing about opinions is that they need to grow and change. They need to be challenged and examined. When they’re valuable, they need to be shared, and when they are discredited they must be abandoned.

That should be common sense, but just like common sense, it’s a terribly rare thing these days. We confuse opinions with facts, and if we find anyone else who can echo and amplify them, we’re all the more convinced. Many of us become warriors in the service of our tenuous opinions-made-sacrosanct, and with the holy armour of ignorance we go forth to purge the world of naysayers.

The cycle’s as old as humanity itself. It all begins to make sense if you repeat it enough. That probably means the Brandy has done her job. I knew she would. Old friends always come through.

It bears repeating. Opinions—regardless of who shares them or how much encouragement they are given—are not facts.

Equally important, facts are not opinion. They are not up for debate—facts are immutable.

Mind you, we seldom know the facts.

Even science—that often-misunderstood attempt to learn—seldom claims it has the facts. Science works in theories and understandings, which might be adjusted at any time if new—and especially contradictory—evidence emerges.

The pursuit of facts is an endless road. Still, it keeps its eyes on the horizon, and a trusted map as its side. It’s a long journey, and there are many sights to see along the way. There are good ideas out there—valuable ideas that would help the world immeasurably. There are also facts—simple truths that should and must not be lost among the static of discordant opinions.

The Brandy is flowing now, and my fingers are flying. The buzz and glare of the light is all just background noise to my composition. Soliloquies and symphonies. Damn… it’s been a while. But the Brandy is reaching is limits. Or perhaps I am.

At any rate, I’ve said enough.

There is no shame in temperance. A place you’ve probably never heard of once said it best: ‘Know thyself’, and ‘Nothing in Excess’.

It’s good to remember the old truths.

One more drink then… To truth, and the hope that we may not lose our way in its pursuit.

-Brad OH Inc.

Re-Share: Beers by the Bonfire

Under the Green Desk Lamp…

Green DesklampToday, I’m re-sharing the second in a series of articles I’ve created here at Brad OH Inc. This article, called ‘Beers by the Bonfire’ was conceived at a friends house out in rural Alberta.

I’m currently working on the next article in the series, so in anticipation of that release, I’ll be re-sharing the originals–today marks the second of two so far, so if you missed the first, click here.

The new article–title to come–will follow soon. Stay tuned!

***************************************************************

Perhaps it’s not quite as classy as ‘Bourbons by the Fire‘, but no one will catch the callback anyway. Besides, this isn’t the time for pomp and flair.

For the last year I’ve been in a sort of fugue state—drifting listlessly, waiting for my sense of purpose to descend upon me from on high. It hasn’t happened yet. But here I am. I’ve awoken to find the world a bit darker. The moment for high-minded philosophies is now past us.

To a man, we seem to focus on the lies of the next—we have no time for our own misunderstandings. It’s a bitter march, but we press onward—focussed only on the failings of the other.

Our options have dwindled, our reason hangs by a thread, and the only choice we have left to us is which of two futures we want the least.

These days, we have the greatest and easiest means of communication the world has ever known. We can pass information across the globe in the blink of an eye, and connect with like-minded strangers at the click of a button. Yet we squander this—debating the inane and pressing the irrelevant. The pawns squabble amongst themselves as the King stands exposed.

Piece by piece, we give away what we should hold the tightest. We do so willingly—with the unrestrained vigour of those possessed by a sense of righteousness, yet blinded by a cloud of distrust.

The fire crackles in front of me, as it always has. We’ve been sitting around such fires since before we were us, and likely debating these same sorry shortcomings. They’ve always been with us…the doubt and fear and self-loathing that drives a society to turn in upon itself for fear of what is beyond.

The beer is still cold, but it offers little comfort.

I think about what it might take, to turn this course around—what it might look like to see the world as hopeful and promising once again. The innocence of youth is unattainable now, and knowledge is easier gained than forgotten. I settle for another swig of beer.

I keep telling myself there is plenty of room on at the fire. If not, you can always build it bigger and back the chairs up. There is always plenty of beer. But the mood grows uneasy, and we’re all suspicious of each new guest.

I’d been told that the world was rich, and could provide for all through the bounty of human cooperation. It turned out no one really believed that. Worse, perhaps they do, but simply choose something else.

Greed—it is a sorry bonfire indeed when one man claims all the beer for himself. So what does it say about a world where we hoard our own and let the extra rot—we cling miser-like to our entitled notions, then act appalled with the bitterness of the hated ‘other’.

Surely the way is clear enough, and the rest is all just fanciful distraction. The answer has always been the same—we say it in songs and debates and prayers and art, we define ourselves by our commitment to it, yet live daily as if it were but a child’s dream—silly and irreverent.

The fire is warm enough for all, yet it leaves only ashes behind. If you stare into it long enough, you can lose sight of all the rest. The darkness beyond vanishes into black, and the world is nothing if not the fire before you; your current comfort—your own personal salvation.

Damn the rest.

Fuel, fire, and beer. Security, comfort, and distraction. They’re all you need.

I take another long swallow. Then another. The beer is getting warmer, and has grown flat. Still, it does its job—soothing my nerves and steadying my shaken will.

The fire spreads slowly out around its base—cleansing the old, consuming everything in its path.

It’s a twisted scene to be sure, and it is no difficult thing to become lost in the mire and confusion as lies spill from every side. It is a hard thing to act decisively when inundated with doubt, and we all sit around this fire, blinded by its light and shackled to its fleeting warmth.

Those we look to for safety have turned on us, and those from whom we would seek direction have failed. On every side, we are constrained by justifiable fear, and this alone is often sufficient to breed the inaction necessary for such a terrible course to hold true.

My beer is running low, and the fire dwindling to embers. The cold of night encroaches upon my refuge, and I let the can fall from my hand. There is no more comfort here.

Tonight, the retreat is over. Tomorrow the fire burns anew. Will it serve only to ward off the chill of the outside world, or will it rather set ablaze all which can no longer stand? Will it burn away the fear and doubts which hold us in thrall? Will it set to light upon the tinders of decency and virtue which still smoulder in the hearts and minds of all decent people?

Tomorrow alone will tell. I will be there, beer in hand. I will be ready.

-Brad OH Inc.

Re-Share: Bourbons by the Fire

Under the Green Desk Lamp…

Today, I’m re-sharing the first in a series of articles I’ve created here at Brad OH Inc. This article, called ‘Bourbons by the Fire’, was first released in 2014, and was largely written–I believe–in a small bar in Vancouver, shortly after a Bruce Springsteen concert.

The article became a favourite of mine, and in 2016, I released a follow-up, called ‘Beers by the Bonfire’. That one was conceived at a friends house out in rural Alberta.

I’m currently working on the next article in the series, so in anticipation of that release, I’ll be re-sharing the originals–the first today, and the second shortly thereafter.

The new article–title to come–will follow once those have been re-shared. Stay tuned!

***************************************************************

There’s a bottle of bourbon in arm’s reach of my chair, and through the window in front of me I can see the last vestiges of the day’s light hanging on the horizon. It illuminates the glass like hot iron. It seems the sunsets last longer these days. Or it could perhaps be that, with each one that passes, that singular moment when the last ray of sun clings to the western sky lingers longer in the mind, with its promise that light will come again.

On nights like this, the dangers of thought far outweigh those of the bottle, and the intoxicating effect of knowledge brings a sickness far worse than any hangover imaginable. And so I have a drink.

It’s a strange time, a time when any decent person with an eye for details might come to suspect they are one of the few remaining sane souls left in a terribly dystopian world—the sort of world where little girls grow up dreaming of being heiresses.

These days, the heedless ambition of the powerful is to society as is cancer to the individual. It first gnaws at the extraneous, chipping away the small pleasures and devouring the variety of life, making all things secondary to its demands.

But like cancer it grows unchecked, consuming everything allowed to it until all that remains are memories of times that were better, when hope for a brighter future still blossomed in the hearts of those now disenfranchised by the voracious appetites of its expansion.

It’s a desperate time—the kind of time when great ideas tend to come along… or else when people will cling to the best idea they come across.

I take another drink, a long one. It’s warm going down my throat, and fire in the stomach—a slow, soothing sort of burn.

The sun is growing dimmer, and light and dark weigh heavy in my thoughts. They’re timeless concepts—forged into the spirit of our society by countless books, songs and films. For me it was Tolkien, but the sources are innumerable.

Sometimes when my mind wanders, it goes unbidden to dangerous places. There are times that I wonder where the decency of man has gone. We’ve all heard about it—that innate spark of light within all people, destined with only the slightest encouragement to guide us from the ever encroaching darkness.

It’s getting darker.

We are but monkeys grown beyond our means. We make up stories, and bow before them to reckon ourselves to the fact that we are raised with a terrifying capacity for evil, yet maintain a gentle compulsion for good.

It’s not an easy understanding to bear, and the more you know, the madder you go.

I can see how it happens, how you can get lost within your mind. You chase some dream, and at first it dances about the edges, enticing you to believe you might catch it and make it true. But it leads, and you chase. Like a boy following a rabbit into the forest, you pursue it until you lose the trail. Then you look around to realize you’ve lost your own as well. You are left with no clue where on earth you are… or worse still, you’re not sure you remember who you are.

A man needs to fight against it, that infernal apathy. It’ll set in and boil, and pretty soon even the most casual of social encounters will feel like ships passing in the night fog.

Again, the bourbon soothes my thoughts.

What is a man to do? That’s the question that keeps bouncing around my head as my fingers rest limply on my keyboard. People often think I’m multi-layered, but the truth is I’m just multi-talented. This is my weapon—the written word is like a Lego set for smart people, and the destructive potential it can harness is a terrible thing to behold.

People glue themselves to reality programs, fixating on fictional calamities as their government is looted by faceless Corporations and their inalienable rights are stripped away like the clothes of a drunken debutante in a dingy frat house.

This is the reality allotted to us, and it’s difficult to blame the cowards for looking away and leaving it for the next generation. It’s a defense mechanism rooted deeply in our DNA.

With a web as intricate as this, no answers are clear, and even the most optimistic zealot can find himself lost in the chaos around him. But one must not avoid doing right for fear that the devil has deceived them into doing wrong, or else surely he has.

I grit my teeth and crack my knuckles. They’re stiff, and the flesh is dry and cracked. Have I grown this old in so short a time?

Everyone else is smiling, and a cheery voice on a television to my right tells me that quick and harsh punishment will come to the foreigners who object to our imperialistic agenda.

A cheer rises up—on the television to my left, a touchdown has been scored.

Godforsaken idiots.

My mind drifts again to the tales of my youth, and the things they promised: ages of miracles, and the certain defeat of darkness. It always took until the last moment—when hope held on by the thinnest thread. That’s when delivery always came, when people woke up to their innate power to change the world, and made real the paradise they cradled secretly in their hearts.

The sun is down now, the window dull and translucent once more. Outside, neon ads flash, telling me it’s time to buy a new phone. Then everything will be ok.

Darkness has always been our nature. It doesn’t need to be forceful, for it can grow at any time, and is capable of overtaking us and condemning us to savagery whenever we let down our guard.

The light within is different. It flickers perilously, and I’ve heard it said that once it’s out, it’s out. It may dwindle, imperceptible at times, yet it’s driven ever towards great good and kindness.

Sometimes we must squint to even detect it, yet in dark times like these, it is the thing we must search for the most earnestly, and count on for deliverance.

This is an active process.

Few things truly raise my ire, but the depthless greed and thoughtless destruction wrought by the heedless empowered lights a righteous fury deep in my bones.

There’s music playing somewhere, but I can’t catch the tune. My head swims under the drink, but I’m not confused. It’s certainty that drags my mood down, and the refusal to close my eyes to that which surrounds me. An unfailing belief moves my fingers now, and their clatter upon the keys pounds out a drumbeat all my own.

It’s short and simple. Its rhythm churns like a locomotive, driving itself on by necessity. It says that we must return to decency. It proclaims that glib cynicism and ironic detachment are the tools of cowards, and that making a joke of the night is the surest way to get lost in the dark. Above all, it wails that even under the guise of freedom—callousness and selfish greed must not be the fundamental underpinnings of our society.

If you don’t hold to that, know that you have an enemy in Brad OH Inc.

I take another drink, and the comforting warmth brings a smile to my tired face.

-Brad OH Inc.

Re-Share: On the Fear of Big Government

purelyspeculationToday, we share an old but still relevant reminder that Government is not–and must not–be our enemy…

***************************************************************

Last week on Brad OH Inc., we explored the issue of government infringements into personal data. This is a serious concern to a great many people—and the striping away of civil liberties such as privacy is a trend which continues to show the detached relationship government has with its citizenry. With such gross violations becoming a regular trend, it’s no wonder we still toil under the outdated notion that ‘big government’ needs to be held in check.

But make no mistake about it people, this is no reason to hate big government; just bad government. In the 1980 presidential race against Jimmy Carter, it was the infernal idiot Ronald Reagan who promised to “get government off our backs” (Source). After taking office, Reagan followed through dutifully on his promise—shattering the government’s role in protecting families, citizens, and the environment. Business, of course, flourished.

This push by Reagan to reduce the size of government was founded on claims of a fictional ‘welfare queen’ getting rich off the tax dollars of the electorate, and the general claim—as off-putting now as it was then for a man seeking public office—that “Government is not a solution to our problem. Government is the problem” (Source).

This toxic line of thinking heralded in an era of anti-government dialogue which effectively allowed rights to shrink away as powers were handed off to the corporations. Social programs were cut, and people suffered. The fictional ‘welfare queens’ theorized by Reagan have been fully realized in the decades since, as corporations are given increasingly large portions of the communal pie: receiving corporate tax breaks, bailouts in place of bankruptcy, and taking eagerly the keys of governance from the discredited and disenfranchised democratic system.

Ever since then, people have been treating government like it’s a dirty word—perhaps because it so often acts like several of them. But fear of government is irrationally motivated, and exercised for all the wrong reasons. It serves only to allow government abuse of citizens. People must remember that proper governance is there to protect them, from exactly the sort of threats which corporate governance has become. We should not fear government; we should utilize and control it to our own empowerment.

Of course, the government has to remember this as well.

The very notion of democratic government is anchored firmly in the concept of representation for the people—and this includes all people, not merely the drivers of the economy. In this era of ever growing population and incredible scientific potential, the ‘free’ market has proven itself a failed notion. But let’s hope that from this mistake we’ve learned at least not to store the meat with the dogs for safe keeping.

It’s the government’s job to put these lessons into action: protecting and promoting the healthy growth of society. This is the primary and most fundamental function of any government which has a legitimate claim to authority, but the vilification of big government started with Reagan has led to a very different objective for government institutions.

By reducing government programs, the general citizenry has been left out of the conversation, while political control has been corralled into the realm of economic growth. The corporations which now run the economic and social systems are malignant automatons. For all the time humans have piddled away fearing robots or advanced and indignant AI’s, they miss that they have not only created such in the corporate human, but also given it the keys to the driver’s seat of our society.

If such a threat came from metal clad robots or from outer space, the entire world would be clamoring for government intervention. Instead, it is claimed to be ‘capitalist’ and a product of the ‘free’ market, and the electorate has bowed their heads in well-rehearsed reverence for their reckless and self-serving overlords.

The point cannot be stressed enough: it is the function of government–elected by and representative of the people—to reign in these brutes, to protect natural resources that rightly belong to all, and to ensure that whether or not commercial entities deign to send our jobs overseas (leaving all save the CEO’s destitute), the people of this and all other countries are provided for from the resulting bounty.

These are the needs of a society, and the job of the government. To fear such is the sole result of misinformed and malicious propaganda. What we have now is not a democratic government, and this needs to change. If we are to find our way out of these difficult times, it must be faith in government—true government—which is the light on our path. This is our salvation—for to fear all government is to leave ourselves alone in the dark, looking to the wolves for solace.

-Brad OH Inc.

Outrage Marketing

Last week, we talked about the insidious practice known as ‘Clickbait’. While Clickbait is a loathsome gimmick used to draw simple people to even more simple ends—namely ad-revenue—there are other marketing practices which present an even more surreptitious threat.

Specifically, the topic today is the tactic known as ‘Outrage Marketing’.

For those unfamiliar, Outrage Marketing is the nihilistic attempt to create a large-scale controversy in order to get your branding out to a larger audience. This is a far deeper concept than Clickbait, and requires a good-deal more care as we explore the potential pros and cons therein.

In general, Outrage Marketing relies on making some innocuous statement or observation that has nothing to do with the product being sold. It presents a moving—or provocative—tableau, set to complementary music, and usually only the closing logo will identify exactly what is being sold.

The hope here is that the inevitable controversy created will continue to carry the name of the product, thus getting the product into the mouths and minds of far more people than a simple, direct, and informative ad could ever hope to.

For ease of discussion, let us risk taking part in the cycle by looking to a recent example. In order to minimize our role in these questionable practices, no links will be provided—advertising doesn’t come free here at Brad OH Inc.

Earlier this year, Gillette released an ad that challenged toxic masculinity, providing negative examples of male behaviour, then asking whether or not this was really ‘the best a man could get’.

In the interest of full personal disclosure, I loved the content of the ad. Toxic masculinity is a dangerous blight on our society, one which leads men into dangerous patterns of denying any emotion but anger, and which forces countless women to live in fear of the terrible results of such a hideous mindset.

It is a cultural norm which must be challenged at every turn—discussed, broken down, and replaced with a mindset that encourages a full and complete range of emotional intelligence for our boys.

The question that remains is—should an international razor company be the one leading this conversation?

It should be noted that this article is not an attack on any company in particular, but rather an exploration of corporate responsibility, and the limits thereof.

At the end of the day, Gillette is a corporation—which means that their sole purpose is to make money for their shareholders. That’s it—that’s the ingrained structure of any extant corporation, and to expect any other behaviour from them is naïve at best.

On their part, the ad was nothing more than an attempt to increase sales by forcing their name into public discourse—hardly less cynical than a corporation sponsoring a war, or schoolyard fight. They created a commotion, and plastered their logo above it.

Of course, they still sell ‘ladies razors’ at a significantly higher price-point than men’s, despite being identical save for the pink dye. This alone should hint at the fact that their commitment to positive gender relations only goes revenue deep.

It’s all about provocation meeting brand-recognition, and can be dumbed down to little more than corporate sponsored controversy. The fact that they were inarguably on the ‘right’ side of the debate is of little consequence—if the research indicated that the money was on the other side, you can be damn sure they’d flip.

Ultimately however, there is an insidious subtext here which may go unnoticed. It’s hard to say where this starts and ends, but the ability to sell using inflammatory content guaranteed to get a reaction is a smaller part of the general public’s constant demand for controversy and outrage. This ties back in to our last article on Clickbait.

On the whole, we seek entertainment and distraction over consideration and reflection. The result—or perhaps the parallel—to this constant demand for outrage, is its propensity to contribute to the further creation and distribution of the truly outrageous. After all, people will sell whatever the hottest ticket is, and when outrage sells even when utterly unattached to truth, we find ourselves in a precarious position where people no longer bother to question what’s true and what isn’t, but only parrot the most exciting stories that fit within their already established viewpoint.

But don’t take our word for it; take a look at this, you simply won’t believe it!

Click Here.

-Brad OH Inc.

Facts that Only 12% of Readers Will Understand! You Won’t BeLieve #3!

Of course, a claim like that is absolutely ridiculous. It would be impossible to verify to any respectable degree, and is entirely worthless with or without such verification. Still…was it part of the reason you clicked the link today?

Honestly, did you want to prove you weren’t among that miserable 98% of idiots who will never understand what you do?

Did you even bother to check the math above, or did knowing more than 98% just sound better than knowing more than 88% of people?

Did you check that time?

I’ll admit, the entire block of text above has been a heinous waste of time, but read on…you won’t believe what’s next!

These are the sorts of headlines we see every day—whether trawling Facebook, or trying to make it through the coverage on your preferred ‘news’ site.

Clickbait is the simple understanding that people interact with things that engage them—that cause a reaction, rather than things that present an interesting idea, or a challenging but important topic. People as a mass don’t want the best, they want what’s catchy.

Spoiler alert: This works because people are—on the whole—dumb animals, who are simply reacting to stimuli in whatever way comes natural to them.

Do any of these seem familiar to you?

  • You won’t believe…
  • People can’t stop…
  • Find out what people in your neighbourhood are all talking about…
  • The secret they don’t want you to know…
  • They are trying to erase this one secret from the internet…
  • Only 82% will know this…

When you see wild claims like this, rest assured that the underlying promise is nothing more than vapid tripe for cheap clicks. Ultimately, it’s nothing more than a cynical attempt to increase page hits, and hence advertising revenue.

Nonetheless, many people spend the better part of their time online falling into these incessant traps, supporting websites which generate profit, but not content. Of course, since the model works, it continues to be reinforced, which makes such Clickbait ever more prevalent, and real content that much harder to find.

The secret behind this success is triggering a reaction from a title, and more often than not, that reaction is an urge to prove that you, the reader, are better than ‘those statistics’ the title refers to. You know better, you are better, you have something other people don’t, and dammit, you’ll prove it by following the instructions and typing an English word with two O’s!

If you see an article with 5M comments all disproving the grandiose claim of the article, it might be worth considering that you’ve been duped.

So, here’s a bit of advice, from us to you. The next time you read something online that gives you an urge to prove you’re especially smart or special—just save yourself the trouble.

You aren’t.

With our warmest regrets,

-Brad OH Inc.

The Brad OH Inc. Super-Challenge!

Today, I’m being lazy. Don’t judge me. Lazy, and, I suppose, there’s a lingering sense of deja-vu. I find myself wondering what to say, in a time when it’s all been said, and nothing has changed.

So instead, I leave it to my intrepid readers to do the math, connect the dots…all that jazz.

Below, I’ve re-shared two former articles. It is up to you, the reader, to find what dreadfully ubiquitous themes might tie them together.

The Polarizing Debate Around Gun Control

Nobody wants to get shot. That, at the least, is something I believe we can all agree on. Wanting other people to get shot might be a different story, but let’s take what we can get.

There is virtually no one out there eager to catch a bullet when walking down the street—or to see their loved ones do so.

If we can agree on something as simple as that, one might assume we could find some basic consensus on how to handle guns in contemporary society.

Sadly, that doesn’t seem to be the case.

Fortunately, we here at Brad OH Inc. are an ambitious and defiantly tenacious lot, and today, that’s just what we intend to do. So sit down, strap in, and fasten up your bullet proof vests, because today, we are getting to the heart of the debate over gun control!

The most basic breakdown of opinions here are the classic and time-tested notions of right, and left. The conservatives argue in favour of free access to guns—usually on account of the good ole’ second amendment. The liberals, meanwhile, tend to go the other way—as they so often do—pushing for tighter gun control. This, presumably, goes back to the notion of not wanting to get shot.

But beyond this, things begin to get a little bit murky. I believe however, that if we truly break this whole debacle down to its very essence, we might best steal a line from ‘Cool Hand Luke’ (Source) in saying that ‘what we’ve got here is, failure to communicate’.

I want to introduce a new theme here, because I think it affords us a very important tool with which to explore this debate. I want to talk about the concept of ‘Polarity Management’.

‘Polarity Management’ (Source) describes a process by which we can more effectively analyze all sides of a debate—ideally finding a bit of common ground. In essence, ‘Polarity Management’ is a means of viewing typically entrenched positions which usually go nowhere—such as this one. ‘Polarities’ refer to the opposite ends of a single, connected issue. The key here is that one affects the other directly—it is not simply one problem to solve, but an imperative interaction that must be understood. Polarities are related, and persist over time—thus they must be managed, not solved.

The problem is that we tend to treat these as ‘either/ or’ scenarios—closing off debate, and freezing out both understanding and context. But dynamic issues such as these seldom reflect one single value or quality—no simple right or wrong. They are the result of multiple, interrelated factors.

An easy example of this is rain and sunshine. You may prefer either one, but without the other, your preference becomes a dreadful imposition. Too much sun leads to droughts, and too much rain leads to flooding. You need a balance, and that is why in any issue regarding polarities, we need communication, and then compromise.

Once we’ve identified an issue as a polarity, we can proceed to explore the balance between each side—the positives brought by each end, and the negatives they bring as well. This allows us to better understand how the opposing views of the issue interact with one another, and ideally find the crucial balance necessary to manage them.

I admit already—taking this approach to gun control with any shred of optimism is a tall order, but what the hell…let’s give it a go. To strip it all down to parts, the debate around the issue of gun control essentially amounts to two wildly opposing views:

1) The right to bear arms is protected by the second amendment, and must not be infringed in any way.

2) Gun ownership presents a significant risk to the public good, and should be curtailed, if not eliminated.

Now certainly, there are few who would fully align themselves with either extreme viewpoint, yet those are the sides as purported, so let’s consider them in turn.

Much of the argument from the (typically) Conservative crowd favoring access to firearms makes an appeal to safety—believing that arming ourselves for self-defence is an inalienable right, and that we must have the ability to purchase and carry guns in order to protects ourselves from others which might do so surreptitiously. This certainly makes some sense. After all, there is plenty of merit to the old adage against bringing a knife to a gun fight.

Of course, the better solution is to avoid entering a gun fight, or being anywhere in its vicinity. This isn’t always easy, and may even be a tad unrealistic depending on where you happen to be located. Further, the argument is often made that ‘if we make guns illegal, then only criminals will have guns’. This is a self-serving tautology to be sure, but it does a fair job of illustrating the impotent terror which might come from being left defenseless in a world full of armed lunatics.

On the other end of the spectrum, we find the (typically) Liberal crowd, who heavily favor significant controls on gun ownership, including but not limited to restrictions, background checks, and waiting periods.

This side argues that due to the potential of guns to inflict serious injury and death, access to them must be well regulated in order to avoid such weapons falling into the hands of those who would use them either unjustly, or in ignorance.

Much of the force from the ‘Right to Bear Arms’ side tends to focus on an appeal to the second amendment (Link), which guarantees to citizens that: “A well regulated militia being necessary to the security of a free state, the right of the people to keep and bear arms shall not be infringed.”

The ‘right to bear arms’ was initially created as an assurance that the people of America were free and able to raise a standing militia to oppose the government should it become oppressive. This is understandably justified in light of the fact that it’s exactly how America became a nation in the American Revolution against the British. But taking up arms against the government now is—sadly perhaps—a foolish and ignoble idea. The Second Amendment notion of armed war against the government is not only invalid, it’s infantile. It’s also the legal equivalent of demanding the ‘Terrorism’ trump card.

Finally, it must be noted here that even within that sacred amendment, the qualifier ‘Well-regulated’ managed to make the cut. Never was there any suggestion of handing out missile-launchers to every civilian. Handguns for self-defence may be deemed reasonable, but if you are equipped to fight an army, you are more likely to start a war.

At this point, we can see some weakness in the notion of free access to guns for all. There are few who would support selling firearms to people on a terrorist watch list, or violent offenders—and those few should certainly be ashamed of their stupidity.

But accepting some control hardly means encouraging complete control, and it may certainly be argued that the more difficult it is for citizens to legally access firearms for self-defence, the more prone they are to victimization by those who will harbor no such qualms. Further, it is a defensible case to argue that unless a restriction is demonstrably proven to be in the best interests of the citizens, then a government has no right whatsoever to enforce it. While I expect the vast majority of people who would favor that position would have a hard time defending it if pressed, it’s something to consider.

So where does this leave us? We can see strengths and weaknesses on both sides: With no control, we are inundated with guns and seduced by their increasing fetishization. With complete gun control however, we are cast into perceived subservience, and potentially left helpless against criminals who continue to arm themselves.

So here we are. Gun deaths are increasing, distrust of police/ government is growing, and America continues to have a depressing hang-up about guns being inherent to their self-worth (Source). Further, we’ve now seen that the extreme polarity of either side could potentially prove disastrous. Because we can now better understand the best intentions (public safety) of both sides, as well as the inherent risks of each extreme (uncontrolled carnage), we may find that we are better equipped to find a position of compromise.

We need balance and informed decision making. Both opinions have valuable insights—but we must actively work towards a greater and more comprehensive understanding of the issue if we ever hope to manage it. People, left with no hope, will always find ways to be violent and get what they need. We must give them hope for an achievable way if we intend to avoid strife. In the end, it is education and empathy, not arms, which shall assure the future safety of our citizenry.

-Brad OH Inc.

On the Fear of Big Government

Government infringement into personal life is a serious concern to a great many people—and the stripping away of civil liberties such as privacy is a trend which continues to show the detached relationship government has with its citizenry. With such gross violations becoming a regular trend, it’s no wonder we still toil under the outdated notion that ‘big government’ needs to be held in check.

But make no mistake about it people, this is no reason to hate big government; just bad government. In the 1980 presidential race against Jimmy Carter, it was the infernal idiot Ronald Reagan who promised to “get government off our backs” (Source). After taking office, Reagan followed through dutifully on his promise—shattering the government’s role in protecting families, citizens, and the environment. Business, of course, flourished.

This push by Reagan to reduce the size of government was founded on claims of a fictional ‘welfare queen’ getting rich off the tax dollars of the electorate, and the general claim—as off-putting now as it was then for a man seeking public office—that “Government is not a solution to our problem. Government is the problem” (Source).

This toxic line of thinking heralded in an era of anti-government dialogue which effectively allowed rights to shrink away as powers were handed off to the corporations. Social programs were cut, and people suffered. The fictional ‘welfare queens’ theorized by Reagan have been fully realized in the decades since, as corporations are given increasingly large portions of the communal pie: receiving corporate tax breaks, bailouts in place of bankruptcy, and taking eagerly the keys of governance from the discredited and disenfranchised democratic system.

Ever since then, people have been treating government like it’s a dirty word—perhaps because it so often acts like several of them. But fear of government is irrationally motivated, and exercised for all the wrong reasons. It serves only to allow government abuse of citizens. People must remember that proper governance is there to protect them, from exactly the sort of threats which corporate governance has become. We should not fear government; we should utilize and control it to our own empowerment.

Of course, the government has to remember this as well.

The very notion of democratic government is anchored firmly in the concept of representation for the people—and this includes all people, not merely the drivers of the economy. In this era of ever growing population and incredible scientific potential, the ‘free’ market has proven itself a failed notion. But let’s hope that from this mistake we’ve learned at least not to store the meat with the dogs for safe keeping.

It’s the government’s job to put these lessons into action: protecting and promoting the healthy growth of society. This is the primary and most fundamental function of any government which has a legitimate claim to authority, but the vilification of big government started with Reagan has led to a very different objective for government institutions.

By reducing government programs, the general citizenry has been left out of the conversation, while political control has been corralled into the realm of economic growth. The corporations which now run the economic and social systems are malignant automatons. For all the time humans have piddled away fearing robots or advanced and indignant AI’s, they miss that they have not only created such in the corporate human, but also given it the keys to the driver’s seat of our society.

If such a threat came from metal clad robots or from outer space, the entire world would be clamoring for government intervention. Instead, it is claimed to be ‘capitalist’ and a product of the ‘free’ market, and the electorate has bowed their heads in well-rehearsed reverence for their reckless and self-serving overlords.

The point cannot be stressed enough: it is the function of government–elected by and representative of the people—to reign in these brutes, to protect natural resources that rightly belong to all, and to ensure that whether or not commercial entities deign to send our jobs overseas (leaving all save the CEO’s destitute), the people of this and all other countries are provided for from the resulting bounty.

These are the needs of a society, and the job of the government. To fear such is the sole result of misinformed and malicious propaganda. What we have now is not a democratic government, and this needs to change. If we are to find our way out of these difficult times, it must be faith in government—true government—which is the light on our path. This is our salvation—for to fear all government is to leave ourselves alone in the dark, looking to the wolves for solace.

-Brad OH Inc.

Libertarians are Starry-Eyed Idealists

purelyspeculationFreedom is often lauded as the most integral value of any developed nation. In fact, the notion of the ‘free world’ does much to inform us of the fundamental value that we place on personal liberty, and well it should. Freedom is among the key human rights, but it must be pointed out that at times, people get a little bit carried away with their interpretation of what exactly ‘freedom’ entails.

One need not wade too far into the depths of social-media to find the rants and raves of disenfranchised citizens so bitter about a parking ticket, or a sales-tax, or perhaps a pesky ‘no-loitering’ sign, that they’re ready to hoist the black flags and hop aboard the good ship ‘Anarchy’.

‘Freedom’, they will argue, is the birthright of man—the inalienable and righteous destiny of all people brave enough to seek it! But there are sorry few building their own boats to follow this urge, and fewer still running off to the lonely mountains to live a ‘free’ life. I suppose it’s an easy thing to moan about the comfortable confines of society as you daydream about weening yourself off its teat, but it does beg the question of what exactly true ‘freedom’ is, and if it can exist at all.

I would argue that perfect freedom is an illusion—a starry-eyed dream more befitting whatever afterlife you prefer than the life you live. In fact, I believe that power and control are unavoidable, and there is no conceivable ‘system of naught’ sufficient to maintain the vacuous void left if all authority is stripped away.

Perfect freedom would mean no laws, no control, no taxes—but it would accordingly mean no safety, no opportunity, and no infrastructure. In our article ‘On the Concept of Society’ (Link) we discussed how a society is the product of all its members, past and present. That remains entirely true. Society has never been about freedom—if anything that is the antithesis of society. In truth, ‘society’ is meant to be a foundation of cooperation among its citizens.

In the societal sense then, total freedom—much like anarchy—is a myth. It may perhaps exist for a single person, but once a second person enters the picture, the illusion will die. Power hierarchies will be formed, and one’s wishes will ultimately infringe upon the freedom of the other. We are not free to kill for the very reason that we do not wish to be freely killed. The same applies to property rights, safety issues, and so on. While loitering laws may perhaps be a hard concept to defend (Black Flags ahoy!), the need for a significant proportion of civil laws can be most easily discerned by asking oneself not ‘do I wish to follow this’ but ‘do I wish for others to follow this’.

Those who support total anarchy then, are either misunderstanding the basic tenets of life, suffering from a sadomasochistic urge to regress back to the days of pre-tribal man, or simply mad.

Libertarians, on the other hand, may accept some laws, while rejecting the notion of many others. This rejection most often applies to rules around the free-market. However, as we have already established that a power-void cannot remain unfilled, we should have little trouble applying this observation to the marketplace as well.

If you wander into the woods, claim them as your own, and insist on living a lawless life, it may prove less glamourous than you imagine—especially when the next lawless rogue shows up to strangle you in your sleep and make off with your supplies. So much for freedom!

The marketplace is little different. Without control, corporations are wont to seize public goods and resources, create monopolies, underpay workers, and wreak general havoc however they please. People will starve, or toil like slaves—yet this will be defended and redefined as the justly exercised freedom of those very corporations. In truth, this notion of marketplace-freedom is no better than economic anarchy—and its supposed virtue quickly diminishes as the strongest take control and run our system like a tyrannical oligarchy. Meanwhile, the citizens cheer blindly about the merits of freedom.

To claim to be an anarchist or full-on libertarian is naïve, and the ultimate result is little different from the sort of systemic madness we have now. Freedom has been given out too freely—sadly, only to the corporations at the head of the markets, and rarely to the citizens. The powerful will always feed upon the less powerful, and this is a demonstrable loss of freedom for the latter.

In order to have liberty for ourselves, there must at the very least be laws restricting others from infringing on that liberty. Anything less would be Mad Max-style anarchy. Control is needed, and must be imposed justly. As discussed in our article ‘On the Fear of Big Government’ (Link), the ultimate purpose of government is to ensure that the power which inevitably arises is a fair and just one.

This must not be taken to mean that I believe the current governments of the world are doing much to uphold these standards—indeed there is a great need for improvement on nearly all fronts. Simply put however, the raging masses squalling for ‘total liberty’—or its ugly cousin ‘anarchy’—are naïve at best. The line between liberty and domination is a difficult one to draw. If drawn too close to total freedom, a void arises, and we end up dominated. It’s circular in a sense, and requires an insightful and informed balance. This is the purpose of society and the governments which it employs, and we must pay heed to avoid being so brash as to throw the baby of equal opportunity out with the bathwater of social order.

-Brad OH Inc.

Upon the Bones of Better Men

cropped-cropped-blogbanner13.jpgThe philosopher Bertrand Russell once claimed that “the fundamental cause of the trouble is that in the modern world the stupid are cocksure while the intelligent are full of doubt.”

What a hack! What fanciful platitudes! Tell me Bert, do ‘nice guys finish last’ too? Do the good die young? Let me tell you something Bert, sorrowful homilies are good for one thing and one thing only—cheering up losers by convincing them that their failure is the unjust result of their righteousness rather than the logical result of their ineptitude.

What’s worse however, is that so many people seem to believe this naïve nonsense. Well, have no fear—you’re friends at Brad OH Inc. are here to set the record straight!

The truth is, these notions of ‘stupid or wise’, or ‘good and bad’ are entirely misled at the best, and revisionist at the worst. Victory is for the bold—the lions willing to do anything to take it, and leave the rest to lick their wounds and talk about how life just isn’t fair.

It’s pathetic.

The claim that one is held back by their morality is utterly absurd. It’s not that only brutes act decisively, leaving the considerate in the dust. That’s just switching labels to console lack of ability. If we look at the world pragmatically—and we should, always—we can see that it is no bestial or heinous act to seize upon your desires—hell, it’s what being a corporation is all about!

No, the problem is that the hindsight of the meek is 20/20, while their foresight is more mole-like than Machiavellian. It’s true in business, in love, in politics, and in the picking of low-hanging fruit. Don’t believe us? Well, let’s look at some of the key culprits here.

‘Nice guys finish last’. It’s the motto of every single loser too scared to say hello or slap an ass when the opportunity presents itself. For these pencil-necked geeks, it’s easier to sit back and lament that their ‘kindness’ is the reason they are left behind, rather than their own pathetic fear of rejection.

We see the same lame-duck whining in business as well. ‘We can’t compete with big businesses’, says the mealy-mouthed dweeb as he finally shuts the doors on his dusty little shop and files his EI claims. Well you know who can compete with big businesses chump? Bigger businesses! So maybe instead of blaming cruel fate for your failure, you should take a long look in the mirror.

Politics? Social interactions? Without fail you hear the same miserable whining about how decency gets you nowhere—that idealism is treated like an insult and dreamers are called naïve. But that’s not quite it, is it?

There’s nothing wrong with dreaming, but if you don’t eventually wake up, marshal your underpaid employees, petition politicians to change laws in your favour, and make off with millions, you have no one to blame for it but yourself. Wuss.

To break it down; morality is an excuse, not a handicap. At Brad OH Inc., we stand as a shining example of action, pragmatism, and success. Where others have cried about the opportunities they never had, we’ve used our inherent societal privilege to better ourselves. So for you hopeless waifs still waiting for someone to hold your sorry hand and lead you to happiness, let me share a bit of healthy advice. Holding strictly to honesty and kindness is the surest route to failure in business, politics, and interpersonal relationships alike. They’re for chumps, and punks who would rather stew comfortably in their failure than bully their way to true happiness. Success in almost every aspect of life is predicated on cunning decisiveness and a brutal willingness to sell out your fellows when the opportunity presents itself. The towers of the powerful are built upon the bones of better men. So make your choice, and take your place. If you’re smart, we’ll see you here at the top.

Your Dear Friends and Personal Advisors,

-Brad OH Inc.

The Corporate Human

cropped-cropped-blogbanner13.jpgA while back, your dear friends here at Brad OH Inc. posted an article called ‘The Constitution is America’s Bible’ (Link), which essentially explained the outdated relationship the United States has with their founding constitution.  While the thesis of that article remains entirely apt, one commentator decided to make a spectacle of himself in the comments section—raving against the progress towards political equality obtained recently by Corporations via the just ruling of ‘Citizens United’ (Link).

For a frame of reference, and to provide insight into just how limited and misled this poor individual (the lowest form of Human) is, we have included the reply here:

DCDear (Link):

“Perhaps we need to give Citizen’s United exactly and completely what they want – to be a person.

They would have to pay taxes like every other person, unlike many corporations who avoid paying taxes. CU could be held in custody for 48 hours without cause, like other citizens. They would be subject to the same laws – for example in states with the death penalty, CU could face the death penalty and the entity would be executed.
I could go on, but lunch is over…and I must save the world – be well.”

Well ‘DCDear’ (if that’s your real name)…ok. Let’s play your little game, shall we? First of all, it is incumbent upon me to point out how highly offensive your chosen vernacular is. ‘Give us what we want’? Liberty is not a gift to be doled out on a whim DC, and certainly not by the likes of you. Being human is the fundamental nature of a Corporation, and to divorce us of that in will or intention is a crime against humanity in its highest form. You should be ashamed of yourself!

Incidentally, if you are ashamed of yourself, some of our Corporate friends have a great line of drugs to remedy just that. Contact us privately for a link.

Now, onto your childish tirade—your first demand is that Corporations pay taxes, ‘just like every other person’. What a demand indeed! Did you know that every single component person in a Corporation pays taxes? That would be like you being taxed for every cell of your body! It’s outrageous to even consider. So clearly, Corporations already pay more taxes than are needed. To ask us to pay more is simply to punish us for our success.

When one of our posted articles gets more likes than the other, we don’t take some of the letters out of it. Instead, we try to produce more content just like it! It’s what the people want! So if more taxes are what you want, then maybe you should follow our example: Become a success, earn more money, and then pay as much as you’d like.

Next, you demand that Corporations (and not their component humans) should be subject to detention and/ or death. Death DC? Really? That seems a tad macabre.

It would behoove you to ask yourself, ‘Do I really want this’? Well, do you DC? Do you want to do without your lauded latte in the morning just because some whales off the coast of who-knows-where died in a perfectly orchestrated oil-spill? No, you don’t.

How about technology? Do you like the keyboard you used to create your hatful vitriol? Well, maybe the Corporations that provide you such blessings should be ‘killed’ just because some kids in the third world are being given an opportunity to work. Honestly DC, it’s the THIRD world. That’s the WORST of all the worlds anyway!

It seems to me that if we allowed our best and brightest humans (Corporations to the last) to be subjected to such primitive law enforcement, it would be you who suffers the most DC. We can only imagine the rant you would come up with when your cell-phone was relegated to a useless mound of plastic because the Power Corporation got in trouble for some measly little fire. And imagine it we would have to, since you would be hard pressed to find a piece of carbon to scratch the tirade on a stone after your computer went out.

So much for that, then.

Ultimately, there’s a crucial thing you have to realize DC. The fact is that yes, Corporations are people whether you like it or not. But they aren’t only people…they’re the best people. By definition, a human can’t be better than a Corporation, and a Corporation can certainly not be less than a single person. We are the builders, the creators, the innovators and the inspirers. More importantly, we are the decision makers. So the next time you feel like flying off the handle over some minor global injustice or trite environmental fiasco, maybe instead of rallying against your betters like an ungrateful putz, you should just pack your things (any not made by a Corporation that is…good luck with that) and move off into some non-Corporate zoned section of nothing to see how well you fare (Hint: Not very well).

Face it DC, without us, the rest of you are nothing. Bald monkeys clamoring about mindlessly—dreaming nothing, achieving nothing. We are Humanity in its fullest form—the culmination of eons of cooperation and growth, focused with laser-like precision upon our own needs. And fear not, for when we invariably meet our needs, rest assured you can count on some trickle of our grace running down to yourselves (Don’t believe in ‘trickle-down’? Go stand under a waterfall. It’s hard to argue with a waterfall, DC). It’s far more than you could ever achieve alone, and you should undoubtedly be thankful for it.

So give us the freedoms we ask, and relinquish your hopes of accountability and equality. There is no equality between Gods and men, nor between the Corporate Human and the mere ‘human’. The more you seek to restrain us, the greater will be our victory—and all your efforts shall come to naught in the glory of our dominance.

Yes DC, we know we’ve been hard on you here, but please understand that we are only trying to help. Humanity needs its Corporate overlords far more than it knows, and if we are unable to pursue our humble ambitions of unlimited wealth and social dominance, then so too will you fail in all your endeavors.

Don’t believe us? We understand, it’s bigger than you could ever process. But next time you consider rebelling against your forbearers, we would advise you to close your laptop, and just take a few deep breaths. While you do that, go ahead and stare into the little glowing apple on the front of your computer, and recall that it was your kind, not ours, that partook of the fruit. So if knowledge is your misery, it is yours alone to wallow in. Frankly, you’d be better off without it. So stop questioning your lot, and be thankful for what you have—as it is to the last morsel the windfall of our own grand design.

-Brad OH Inc.