Re-Share: Ode to the Tavern

Because it bears repeating…

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They say that behind every great man is a great woman. Well that’s goddamn sexist, and you should be ashamed for thinking it. But it may be true that behind every middling writer is a great drinking establishment. Therefore, we thought we’d take some time from our busy schedule here at Brad OH Inc. to acquaint you with the little pub that has been the birthplace to so very many of our greatest pieces: ‘The Tavern on Whyte’.

6- Ode to the TavernThe Tavern on Whyte’– Click the Pic to Visit their Site!

Now make no mistake, this isn’t some hair-brained scheme to establish the Tavern as a historical landmark. Not yet at any stretch. In fact, the staff here at Brad OH Inc. want to take this moment to discourage all potential stalkers and photographers from taking advantage of this profession of affection.

Rather, this is a simple declaration of love for an establishment which has acted as the de facto headquarters for Brad OH Inc. since the summer of 2013. The Tavern has seen the creation of the vast majority of articles here at Brad OH Inc., as well as the writing (by hand) of our upcoming novel, ‘Edgar’s Worst Sunday’.

And why not?

It’s comfortable, and quiet enough to think. It provides a fine view of Whyte Avenue without, and is always friendly within. So come by some time and have a drink—or enjoy any of the delicious selections from their unique menu. Chat with the staff and patrons, take in some fresh air on their patio (a true hidden gem of Whyte Ave.), and enjoy yourself.

Yes, the Tavern on Whyte has a lot to offer. But for this writer, it’s the staff that makes it the especially marvelous place it is. Now, it’s not just that they keep the ‘inspiration’ flowing, mind you. They do, no doubt—in fact we have to wait hardly a minute upon entering before we have an icy cold beer in our intensely focused hands. It’s the company as well—the conversations and inspirations. For truly the staff and patrons of the Tavern (past and present) represent many of the essential muses behind the writings of Brad OH Inc., and for that we are eternally thankful*.

*Disclaimer: This admission of appreciation is not to be taken as a legal acknowledgement of debt or the owing of royalties.

-Brad OH Inc.

Re-Share: The Mayan Denouement

Under the Green Desk Lamp…

Today, just because we’re feeling nostalgic, we’re re-sharing the first proper article we ever shared on this blog. Maybe it’s because we didn’t write anything this week, it’s hard to say.

It was a topical piece that will be almost impossible to follow if you don’t figure out the time-sensitive context, so it seemed like the perfect choice.

They still have yet to deliver, mind you. Nonetheless, the underlying topic is as relevant as ever.

We hope you enjoy The Mayan Denouement.

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At Brad OH Inc., we value punctuality amongst the most important attributes for any business. That said, there is always room for some understanding and flexibility in allowing for extraneous circumstances. Nevertheless, at this point we feel it certainly clear that the Mayans are well overdue on their doomsday deliverance.

So here we are, another apocalypse come and gone. The morning of the 21st, you could almost hear the world sigh in relief… or was it disappointment? There have been many such events in the past—heavy handed claims that the world is certain to end, and doubtless there will be many more.

Humanity certainly carries an unhealthy obsession with the end times, and history would indicate that we always have. Whether it’s the passing of a millennium, the promise of a returned saviour, or the ending of a calendar cycle—any opportunity to imagine that the continuation of existence may be up for debate is a sure fire ticket to get people excited.

Like a child who’s learned to expect the worst from a young age—and thus conducts himself hedonistically in order to be certain his comeuppance is earned—we’ve been looking to these prophecies with careless disregard for a world which we continually assume is on the verge of ending.

It’s easier to sit idly by, expecting that some promised cataclysm will eventually come to wash away all meaning and accompanying responsibility. Here at Brad OH Inc., we find ourselves wondering just when humanity might stop waiting for a predicted doomsday that will never come, and start working to avoid one of our own creation. Of course, just what that might look like is a conversation for another time…

-Brad OH Inc.

Outrage Marketing

Last week, we talked about the insidious practice known as ‘Clickbait’. While Clickbait is a loathsome gimmick used to draw simple people to even more simple ends—namely ad-revenue—there are other marketing practices which present an even more surreptitious threat.

Specifically, the topic today is the tactic known as ‘Outrage Marketing’.

For those unfamiliar, Outrage Marketing is the nihilistic attempt to create a large-scale controversy in order to get your branding out to a larger audience. This is a far deeper concept than Clickbait, and requires a good-deal more care as we explore the potential pros and cons therein.

In general, Outrage Marketing relies on making some innocuous statement or observation that has nothing to do with the product being sold. It presents a moving—or provocative—tableau, set to complementary music, and usually only the closing logo will identify exactly what is being sold.

The hope here is that the inevitable controversy created will continue to carry the name of the product, thus getting the product into the mouths and minds of far more people than a simple, direct, and informative ad could ever hope to.

For ease of discussion, let us risk taking part in the cycle by looking to a recent example. In order to minimize our role in these questionable practices, no links will be provided—advertising doesn’t come free here at Brad OH Inc.

Earlier this year, Gillette released an ad that challenged toxic masculinity, providing negative examples of male behaviour, then asking whether or not this was really ‘the best a man could get’.

In the interest of full personal disclosure, I loved the content of the ad. Toxic masculinity is a dangerous blight on our society, one which leads men into dangerous patterns of denying any emotion but anger, and which forces countless women to live in fear of the terrible results of such a hideous mindset.

It is a cultural norm which must be challenged at every turn—discussed, broken down, and replaced with a mindset that encourages a full and complete range of emotional intelligence for our boys.

The question that remains is—should an international razor company be the one leading this conversation?

It should be noted that this article is not an attack on any company in particular, but rather an exploration of corporate responsibility, and the limits thereof.

At the end of the day, Gillette is a corporation—which means that their sole purpose is to make money for their shareholders. That’s it—that’s the ingrained structure of any extant corporation, and to expect any other behaviour from them is naïve at best.

On their part, the ad was nothing more than an attempt to increase sales by forcing their name into public discourse—hardly less cynical than a corporation sponsoring a war, or schoolyard fight. They created a commotion, and plastered their logo above it.

Of course, they still sell ‘ladies razors’ at a significantly higher price-point than men’s, despite being identical save for the pink dye. This alone should hint at the fact that their commitment to positive gender relations only goes revenue deep.

It’s all about provocation meeting brand-recognition, and can be dumbed down to little more than corporate sponsored controversy. The fact that they were inarguably on the ‘right’ side of the debate is of little consequence—if the research indicated that the money was on the other side, you can be damn sure they’d flip.

Ultimately however, there is an insidious subtext here which may go unnoticed. It’s hard to say where this starts and ends, but the ability to sell using inflammatory content guaranteed to get a reaction is a smaller part of the general public’s constant demand for controversy and outrage. This ties back in to our last article on Clickbait.

On the whole, we seek entertainment and distraction over consideration and reflection. The result—or perhaps the parallel—to this constant demand for outrage, is its propensity to contribute to the further creation and distribution of the truly outrageous. After all, people will sell whatever the hottest ticket is, and when outrage sells even when utterly unattached to truth, we find ourselves in a precarious position where people no longer bother to question what’s true and what isn’t, but only parrot the most exciting stories that fit within their already established viewpoint.

But don’t take our word for it; take a look at this, you simply won’t believe it!

Click Here.

-Brad OH Inc.

Facts that Only 12% of Readers Will Understand! You Won’t BeLieve #3!

Of course, a claim like that is absolutely ridiculous. It would be impossible to verify to any respectable degree, and is entirely worthless with or without such verification. Still…was it part of the reason you clicked the link today?

Honestly, did you want to prove you weren’t among that miserable 98% of idiots who will never understand what you do?

Did you even bother to check the math above, or did knowing more than 98% just sound better than knowing more than 88% of people?

Did you check that time?

I’ll admit, the entire block of text above has been a heinous waste of time, but read on…you won’t believe what’s next!

These are the sorts of headlines we see every day—whether trawling Facebook, or trying to make it through the coverage on your preferred ‘news’ site.

Clickbait is the simple understanding that people interact with things that engage them—that cause a reaction, rather than things that present an interesting idea, or a challenging but important topic. People as a mass don’t want the best, they want what’s catchy.

Spoiler alert: This works because people are—on the whole—dumb animals, who are simply reacting to stimuli in whatever way comes natural to them.

Do any of these seem familiar to you?

  • You won’t believe…
  • People can’t stop…
  • Find out what people in your neighbourhood are all talking about…
  • The secret they don’t want you to know…
  • They are trying to erase this one secret from the internet…
  • Only 82% will know this…

When you see wild claims like this, rest assured that the underlying promise is nothing more than vapid tripe for cheap clicks. Ultimately, it’s nothing more than a cynical attempt to increase page hits, and hence advertising revenue.

Nonetheless, many people spend the better part of their time online falling into these incessant traps, supporting websites which generate profit, but not content. Of course, since the model works, it continues to be reinforced, which makes such Clickbait ever more prevalent, and real content that much harder to find.

The secret behind this success is triggering a reaction from a title, and more often than not, that reaction is an urge to prove that you, the reader, are better than ‘those statistics’ the title refers to. You know better, you are better, you have something other people don’t, and dammit, you’ll prove it by following the instructions and typing an English word with two O’s!

If you see an article with 5M comments all disproving the grandiose claim of the article, it might be worth considering that you’ve been duped.

So, here’s a bit of advice, from us to you. The next time you read something online that gives you an urge to prove you’re especially smart or special—just save yourself the trouble.

You aren’t.

With our warmest regrets,

-Brad OH Inc.

Tomorrow

Under the Green Desk Lamp…

The world turns around,

Another day,

Of urgent nothings,

Slips away.

And all the things,

You’d always meant,

To have a try at,

Came and went.

Busy getting by,

Keeping life at bay,

With the real treasures,

All on layaway.

The most dangerous lie,

That you’ll ever know,

Is the endless promise,

Of tomorrow.

-Brad OH Inc.

What Should a Government Be?

All too often, political conversations of any sort—whether by public, or by politicians themselves—sink quickly into the mires of partisan politics. Teams of left and right, red and blue, create straw effigies of the other’s values, and burn them upon the altars of their own smug self-righteousness.

This is a matter of hopeless grandstanding—and seldom serves to advance the policies of either side. Elections are won and lost on insults and rumours, and the greater good of the people is abandoned to the wayside of this sickening side-show.

There is a good exercise which can help people of either viewpoint learn more about not only their opponents, but themselves. Setting aside personal emotions and group identities, one may challenge themselves instead to describe only what they believe a government’s role should be. What should it provide, protect, or prohibit—and on what grounds? What is its purpose?

Try to do this without reference to actual individuals, and certainly not to specific parties. Discuss only ideas of the primary functions that must be served.

It is important not to hang yourself on lofty words with little meaning. Freedom, peace, liberty—such words hold high aspirations, but speak little to practical realities. What do they truly mean to you, and how are they to be upheld?

We discussed these concepts in one article, ‘Greed and the Village’, using a simple tribal village as a model for the type of considerations that must be pondered.

We also discussed the fears around giving power to government in the article ‘On the Fear of Big Government’, where we established the wild and barbaric reality of a world with no authority.

Is it a government’s role to protect businesses, or people? Which people, and from what? Are there exclusions to this protection? What happens when the rights of one violates the rights of others? What about when the growth of a company enriches its members but casts many others into poverty?

Is this a natural and enviable result of a free market, or an economic violence which must be redressed?

These are the questions, and the approach to engagement, which can lead people of wildly different persuasions to not only challenge their own beliefs and grow in the process, but also to find the common ground with those who they long considered their rival.

There are very few people on either side of the spectrum who truly want the young to suffer, or women to be scared, or people to live in hateful captivity. By accusing those who think differently of such intentions, we vilify them and close off all possibility of informed debate. Only by remaining open, and seeking sincerely to find the underlying values for ourselves and our opponents, can we hope to find answers which can unite and help people, rather than serving only to reinforce the wild and destructive division that serves only the powerful.

What do you think?

-Brad OH Inc.

Re-Share: EViL

Under the Green Desk Lamp…

This post was originally from March 19th, 2017. It remains sadly relevant however, and we thought it deserved a re-share.


In the great old stories, it’s never hard to spot the source of evil. It may be a winged beast, or a black rider, or a simple, unblazoned ring sitting on a table, just waiting to change the world…

In reality, however, it’s rarely so easy. Evil may take many guises, and come from any direction. Is evil inherent to humanity? Can it ever be prevented?

Education, equal opportunity and the provision of basic needs and human rights is the most obvious answer, for by removing the greatest temptations towards desperate actions, we are most likely to see them decrease. Yet there seems to be an evil in this world which pervades and permeates even the best intentions. It sprouts up no matter what we do. It finds the cracks, or makes them, and it’s dark blossom unfolds often where it is looked for the least.

Traditionally, there are two ends of the polarity in response. One is to be jaded and fearful, rejecting everything different lest it bring evil in with it. This may prevent the terror from without, but it transforms the hearts of people, and creates hatred and evil within.

The other side would be unending faith in the goodness of human kind, sometimes to the open denial of the gathering clouds. This is idealistic, and often this school of thought is quickly met by the bitter reminder that in the end, best intentions cannot ward off evil acts.

We cannot be too careful, or too careless. Vigilance is the price of peace, and those who would deny the presence of evil may soon suffer its harsh truth.

Alas that we do not have a ring to focus on and destroy. Evil is a more insidious thing than that, manifested most often in the sins of pride, greed, and avarice—the strongest motivators of human vice. We cannot see it, nor cast it into the volcano to banish it forever.

Yet the discerning heart can feel it grow. Where will it strike? None can say.

Still, if you pay attention, you can feel the tension in the air, smell the fresh tinders and see the sparks dancing against the black night sky. Old threats and bedtime stories are alive again. Evil grows…now is the time for heroes.

-Brad OH Inc.