Identity and Action

Dear America,

It’s been a while since we talked. Maybe that’s my fault.

On second thought, no, it’s definitely your fault.

You see, with each passing day you become a little more difficult to bear, and it does nothing to make a person want to reach out and connect.

You’ve got a problem, deeply rooted within you, and you just can’t seem to shake it. What makes it worse, you continue to struggle in even accepting what’s wrong. I hear it all the time, even from so far away. It’s a common refrain that so many of you use to brush away the undeniable and reframe the unthinkable.

“Is this really who we are?”

It may seem like harmless rhetoric, or perhaps an attempt to differentiate oneself from the masses, but it’s also insincere, and at its root, fundamentally dishonest.

The questions acts as a challenge, but the fact is that it goes unanswered, when the answer itself is entirely too apparent.

Yes.

Yes, it is who you are.

America, as it is right now, with all the imbecilic deceits and dangerous hatreds, chooses each day who it is.

See, it’s easy to talk about what you want to be, or who you’re going to be, or what you should have been. But these false-identities amount to nothing. We aren’t who we wish we were, and we aren’t who we tell people we are. It’s not about perceived identity, it’s always about action.

You are how you treat others, what you do, and how you conduct yourself. That’s what makes a person (or nation) who they are.

So, America, it’s time to settle your debts, pay the tab, and take account of who you really are. Just as any fitness instructor, diet coach, or motivational speaker will tell you—if you want change, then get up and make it happen.

If this is not who you want to be as a nation, then decide what you do want, and figure out how to make it happen. The excuses are getting old. The time for asking “is this who we are?” has passed.

Yes, it is.

The question now then, must be, “what are you going to do about it?”

-Brad OH Inc.

Re-Share: Dear America

I first published this article in August of 2016. Sadly, it is all the more salient today, and therefore, it must be said again…

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Dear America,

It’s time we had a chat. I’ve been thinking about it for some time—stewing and chewing my lip and hoping the feeling would pass. Sometimes, after all, it’s best to wait things out; give it some time, let emotions cool, and perhaps things will just settle down.

It’s gone on long enough now.

It’s nothing major mind you, and I’m certainly not looking to make a ‘big deal’ about this, but there’s something you do far too often to overlook. It’s insulting, disingenuous, and, dare I say, egomaniacal.

So let’s just have it out right now. America, you really, really need to stop claiming it as your solemn duty to protect the world. Freedom is not your export.

As the world watches you plunge into chaos with sorrow and trepidation, it seems a terrible injustice to hear you continue to describe yourselves as world-leaders, while simultaneously chastising the state of the world. Be clear about this—if leaders you are, then you must take full ownership of the bad along with the good.

You have made a commodity of greed, and the pursuit of vice has long overtaken those of liberty and happiness. If you are a role-model, it is primarily for bombast and falsehood—for yelling and kicking dirt and ignoring reason until everyone else gives up on you and you sit alone to wallow in your own petulance.

You speak of freedom and democracy in the same breath as economic-sanctions and drone strikes. You’re like the oversized moron on the playground preaching about self-restraint by playing ‘stop hitting yourself’ with the runt.

It’s not as funny as that analogy may lead you to believe.

It is an insult to the world at large to be chastised about morality by rat-fink purveyors of calamity such as yourselves—it’s beyond ironic, it’s downright pathetic.

But it’s not just about us and our hurt pride. It’s not even only about the importance of owning up to your actions—although this is certainly a laudable goal as well. It’s about you, and the inexpressible importance of being sincere with yourself.

As it stands, you live in a state of terrible cognitive dissonance. Calling for war while praising your mercy, and condemning greed while lining your coffers through the toil of those with less.

It is time you set aside the false braggadocio and face your true self America. Be honest with who you are—own it first, and then decide if you wish to change. For without facing our true selves—we cannot ever hope to be at peace.

Of course, if recent headlines are to be trusted, perhaps taking a good hard look into the mirror is exactly what America has been doing of late. The question then becomes, will you like what you see? (Link)

-Brad OH Inc.

Guest Post: Patrick Bailey’s Review of ‘Edgar’s Worst Sunday’

Today, we have a guest post from a fellow blogger kind enough to review some of my stories!

-Click Here to Visit Patrick’s Site-

Patrick Bailey is a professional writer mainly in the fields of mental health, addiction, and living in recovery. He attempts to stay on top of the latest news in the addiction and the mental health world and enjoys writing about these topics to break the stigma associated with them.

Patrick’s Review of ‘Edgar’s Worst Sunday’:

Considered to be one of the masterpieces of Brad Oates, “Edgar’s Worst Sunday” speaks of how something could possibly change someone. In this novel, he gives an interesting narrative of someone’s journey towards realizing certain things about his life.

The main character, Edgar Vincent, lived a semi-successful life as a composer. He embraced a so-called rockstar lifestyle.

Amid this, his Saturday nights were filled with nothing but excessive drinking, unthinkable promiscuity, and cruel comments. It was as if he needed rehabilitation treatments.

His Sundays were a different story, though. It was a time for him to realize that he actually had regrets. It also served as the moment for him to feel the pain of being sick.

The plot twist happened when he found himself inside the fluffy clouds up in the sky. Yes, Edgar is already experiencing how it is to die. It felt surreal but it was already his truth.

It was a Sunday morning, a bleak one at that, when he became fully aware of his current state. While facing his own death, he finally gets a clear picture of how hard it is. However, he believes that it is not as hard as seeing himself and dealing with it.

Despite the fact that he is dead, he still maintains that he must not hurry in changing his self-serving attitude. But, how long does he stay this way?

-Click Here to buy ‘Edgar’s Worst Sunday’-

The story paves the way for the readers to realize the painful reality of self-discovery. For someone who has been seeking pleasure, it could never be easy to slowly discover whatever is wrong with it.

Oates has surely achieved in presenting this in this novel. The way each scene is revealed is fantastic. The author has successfully developed the character in a manner that makes anyone hooked to what it next.

The following are some of the many lessons that one can get from reading “Edgar’s Worst Sunday”:

One can never do all his desires forever. There is always an end for everything.

No matter how much you believe that you can do whatever you desire forever, that can never happen. There will always be an end to it. It is inevitable that one will die. You could be the most powerful man in the world, but, that can never stop your death.

Would you wait for it to come before you change your not-so-good ways?

Being hedonistic could lead to a wasted life.

Feeling the pleasure of doing something may bring you fulfillment at some point. Nevertheless, being hedonistic may potentially ruin your life. Such an attitude may push you towards living a wasted life. You could be doing things that may shorten your existence.

One must not wait until his death to change.

Should someone wait for afterlife before changing his ways? Should he consider getting better only after he dies?

It may sound preachy. It is worth noting, however, that if you still have time to improve yourself, do it right away. When you are already dead, what could still be the point of changing yourself? Would your loved ones appreciate it?

It is, therefore, important to make them feel and experience the change. Thus, it has to be done while you are still alive.

It is never too late to change.

You may have been showing nothing but an ugly personality and behavior. However, it does not mean that you have to stay that way for the rest of your life. For as long as you are alive, you still have the chance to redeem yourself. One can change and become a better version of himself if he truly loves the people around him.

Find time to examine yourself.

Everyone must consider examining himself from time to time. In short, you can set aside a moment to check if you have offended someone. You can evaluate yourself and determine how you can improve further and be a better person. This is an important time for you to find out how you are in dealing with others. This could be your basis in embracing some changes about yourself.

Patrick’s Review of Brad OH Inc.’s ‘Single Serving Stories’:

“Of Pipers and Pigs”:

This novel talks about life’s uncertainties. One can be a big name now but suddenly becomes a nobody later on. This can also be applied to how you view yourself in a humongous world in front of you. You could be a witness to a number of great things. On the other hand, you still cannot identify your role amidst all these things. While you are expected to play a role in this life, you find it hard at times to identify it. Despite this, you must never stop looking for that relevance for you to continuously do your share.

“Edmonton: Unbound”:

For someone looking for a book featuring several stories with varying plots and genre, this can be the best option. “Edmonton: Unbound” is a compilation of 14 short stories. This presents different tales about the hometown of the writers belonging to the Edmonton Writers’ Group. You can read stories that carry a sci-fi theme or those that talk about the mundane daily interactions. There are likewise those that give a deep and profound demonstration of psychological introspections.

“The Election”:

This features a cynical journalist who is keeping track of events relative to the 4th Annual United Corporate Election. This book is about the negative events that usually occur during this season. The protagonist, Duke O’Brady, tries to experience the madness behind the world of politics. This is because he wants to have a first-hand account of this crazy reality. If this is indeed a good idea, that is something you need to find out.

“As It Happened”:

The story of “As It Happened” revolves around change. This talks about a couple continuously facing several changes and challenges. As things continue to unfold, how would they respond to all of these? No one can stop change. Therefore, you have to learn to deal with it.

We are extremely thankful to Patrick for taking the time to write up these reviews. Be sure to check out Patrick’s site here!

-Brad OH Inc.

Unions on the High Seas

Ladies and Gentlemen, we here at Brad OH Inc. are writing you today not with the usual merriment and cheer you have come to expect from our Corporate correspondence. No, today we are writing to address a grave concern.

Talk of ‘Worker’s Unions’ has grown to a dreadful cacophony, and menial labourers the world over are falling under the illusion that they are deserving of the same sorts of rights and freedoms as those who possess great wealth as a result of their breeding, connections, conniving, and/ or dumb luck.

Now, those that have never had will surely never understand the high position of those who have never wanted, and trying to explain such grand distinctions will be lost on the sort of people who spend their days on dull tasks like counting change, saving money for Doctor appointments, or worrying if they will be able to run their car the next day.

I mean…running your own car…for heaven’s sake!

In time’s like this, we feel it better to take a simpler approach—the sort of approach that even those who have not been afforded the finest educations can appreciate. That is to say, a direct moral analogy.

Often, when trying to decide if what we’re doing is right, it’s best to examine how we feel as we attempt it.

So, to those poor (literally) souls trying to unionize, let’s take a stroll through the steps forward to see if there are any points you may want to reconsider.

It starts off—to my understanding—with sneaking around like thieves in the night, trying to get the support of your comrades while avoiding the attention of your rightful owne…bosses. You’ll need to get over half of them on board before launching your hideous plan, lest you risk being thrown out for your treasonous efforts.

Meanwhile, your oblivious and well-intentioned bosses go on with their daily routines—you know, things like scheduling work, paying your way through the world, and creating an economy in which you might eke out your meager existence. All the while, you are plotting to undermine, betray, and steal even more from them.

If all of this doesn’t make you recoil with shame, perhaps the analogy will do the trick. If you cannot think of any particular historical situations where the same descriptions might apply, we’re happy to help.

Mutiny.

You are basically planning a mutiny—overthrowing the rightful captain of a ship to take it away from them, claim it as your own, and send into fatal exile the one person who created everything you covet.

Now, if that still doesn’t give you pause, consider that the historical punishment for mutiny—even a whisper of it—was death.

Of course, the modern ‘PC movement’ would prevent your overlords from literally sentencing you to death for planning a union—at least if we ignore the potentially fatal consequence of not unionizing—hunger, poor education, lack of healthcare, lack of insurance…but we’re getting distracted here.

In all likelihood, your efforts at subversion will need to be combatted in a more ‘modern’ way, but rest assured, we’re working on it!

In the meantime, it may be in your best interests to show a little gratitude for what you have rather than slathering over what others have. Of course, if that’s not good enough for you, maybe a bit of distraction is the ticket. In that case, it might be best to follow the profound wisdom of Delta Airlines—some of the saltiest Captains sailing the highest of seas.

You can find that advice right here.

We sincerely hope this has been an educational and reflective experience for all you workers out there. Please remember, everything you need will be provided by your dutiful Corporate masters.

There’s nothing more you could hope for…trust us.

-Brad OH Inc.

Outrage Marketing

Last week, we talked about the insidious practice known as ‘Clickbait’. While Clickbait is a loathsome gimmick used to draw simple people to even more simple ends—namely ad-revenue—there are other marketing practices which present an even more surreptitious threat.

Specifically, the topic today is the tactic known as ‘Outrage Marketing’.

For those unfamiliar, Outrage Marketing is the nihilistic attempt to create a large-scale controversy in order to get your branding out to a larger audience. This is a far deeper concept than Clickbait, and requires a good-deal more care as we explore the potential pros and cons therein.

In general, Outrage Marketing relies on making some innocuous statement or observation that has nothing to do with the product being sold. It presents a moving—or provocative—tableau, set to complementary music, and usually only the closing logo will identify exactly what is being sold.

The hope here is that the inevitable controversy created will continue to carry the name of the product, thus getting the product into the mouths and minds of far more people than a simple, direct, and informative ad could ever hope to.

For ease of discussion, let us risk taking part in the cycle by looking to a recent example. In order to minimize our role in these questionable practices, no links will be provided—advertising doesn’t come free here at Brad OH Inc.

Earlier this year, Gillette released an ad that challenged toxic masculinity, providing negative examples of male behaviour, then asking whether or not this was really ‘the best a man could get’.

In the interest of full personal disclosure, I loved the content of the ad. Toxic masculinity is a dangerous blight on our society, one which leads men into dangerous patterns of denying any emotion but anger, and which forces countless women to live in fear of the terrible results of such a hideous mindset.

It is a cultural norm which must be challenged at every turn—discussed, broken down, and replaced with a mindset that encourages a full and complete range of emotional intelligence for our boys.

The question that remains is—should an international razor company be the one leading this conversation?

It should be noted that this article is not an attack on any company in particular, but rather an exploration of corporate responsibility, and the limits thereof.

At the end of the day, Gillette is a corporation—which means that their sole purpose is to make money for their shareholders. That’s it—that’s the ingrained structure of any extant corporation, and to expect any other behaviour from them is naïve at best.

On their part, the ad was nothing more than an attempt to increase sales by forcing their name into public discourse—hardly less cynical than a corporation sponsoring a war, or schoolyard fight. They created a commotion, and plastered their logo above it.

Of course, they still sell ‘ladies razors’ at a significantly higher price-point than men’s, despite being identical save for the pink dye. This alone should hint at the fact that their commitment to positive gender relations only goes revenue deep.

It’s all about provocation meeting brand-recognition, and can be dumbed down to little more than corporate sponsored controversy. The fact that they were inarguably on the ‘right’ side of the debate is of little consequence—if the research indicated that the money was on the other side, you can be damn sure they’d flip.

Ultimately however, there is an insidious subtext here which may go unnoticed. It’s hard to say where this starts and ends, but the ability to sell using inflammatory content guaranteed to get a reaction is a smaller part of the general public’s constant demand for controversy and outrage. This ties back in to our last article on Clickbait.

On the whole, we seek entertainment and distraction over consideration and reflection. The result—or perhaps the parallel—to this constant demand for outrage, is its propensity to contribute to the further creation and distribution of the truly outrageous. After all, people will sell whatever the hottest ticket is, and when outrage sells even when utterly unattached to truth, we find ourselves in a precarious position where people no longer bother to question what’s true and what isn’t, but only parrot the most exciting stories that fit within their already established viewpoint.

But don’t take our word for it; take a look at this, you simply won’t believe it!

Click Here.

-Brad OH Inc.

Facts that Only 12% of Readers Will Understand! You Won’t BeLieve #3!

Of course, a claim like that is absolutely ridiculous. It would be impossible to verify to any respectable degree, and is entirely worthless with or without such verification. Still…was it part of the reason you clicked the link today?

Honestly, did you want to prove you weren’t among that miserable 98% of idiots who will never understand what you do?

Did you even bother to check the math above, or did knowing more than 98% just sound better than knowing more than 88% of people?

Did you check that time?

I’ll admit, the entire block of text above has been a heinous waste of time, but read on…you won’t believe what’s next!

These are the sorts of headlines we see every day—whether trawling Facebook, or trying to make it through the coverage on your preferred ‘news’ site.

Clickbait is the simple understanding that people interact with things that engage them—that cause a reaction, rather than things that present an interesting idea, or a challenging but important topic. People as a mass don’t want the best, they want what’s catchy.

Spoiler alert: This works because people are—on the whole—dumb animals, who are simply reacting to stimuli in whatever way comes natural to them.

Do any of these seem familiar to you?

  • You won’t believe…
  • People can’t stop…
  • Find out what people in your neighbourhood are all talking about…
  • The secret they don’t want you to know…
  • They are trying to erase this one secret from the internet…
  • Only 82% will know this…

When you see wild claims like this, rest assured that the underlying promise is nothing more than vapid tripe for cheap clicks. Ultimately, it’s nothing more than a cynical attempt to increase page hits, and hence advertising revenue.

Nonetheless, many people spend the better part of their time online falling into these incessant traps, supporting websites which generate profit, but not content. Of course, since the model works, it continues to be reinforced, which makes such Clickbait ever more prevalent, and real content that much harder to find.

The secret behind this success is triggering a reaction from a title, and more often than not, that reaction is an urge to prove that you, the reader, are better than ‘those statistics’ the title refers to. You know better, you are better, you have something other people don’t, and dammit, you’ll prove it by following the instructions and typing an English word with two O’s!

If you see an article with 5M comments all disproving the grandiose claim of the article, it might be worth considering that you’ve been duped.

So, here’s a bit of advice, from us to you. The next time you read something online that gives you an urge to prove you’re especially smart or special—just save yourself the trouble.

You aren’t.

With our warmest regrets,

-Brad OH Inc.

Subscribe to the Brad OH Inc. Newsletter!

Today, we are excited to announce the creation of the Brad OH Inc. Newsletter. Click on the link or image below to be directed to a sign-up page. By signing up to the Brad OH Inc. newsletter, you will be sure to get all the most up to news and info about what’s going on at Brad OH Inc., as well as the latest updates on our upcoming novel, ‘Edgar’s Worst Sunday’.

-Click Here to Subscribe to the Brad OH Inc. Newsletter-

Thanks, and we look forward to being in closer contact with all of you going forward!

-Brad OH Inc.