Identity and Action

Dear America,

It’s been a while since we talked. Maybe that’s my fault.

On second thought, no, it’s definitely your fault.

You see, with each passing day you become a little more difficult to bear, and it does nothing to make a person want to reach out and connect.

You’ve got a problem, deeply rooted within you, and you just can’t seem to shake it. What makes it worse, you continue to struggle in even accepting what’s wrong. I hear it all the time, even from so far away. It’s a common refrain that so many of you use to brush away the undeniable and reframe the unthinkable.

“Is this really who we are?”

It may seem like harmless rhetoric, or perhaps an attempt to differentiate oneself from the masses, but it’s also insincere, and at its root, fundamentally dishonest.

The questions acts as a challenge, but the fact is that it goes unanswered, when the answer itself is entirely too apparent.

Yes.

Yes, it is who you are.

America, as it is right now, with all the imbecilic deceits and dangerous hatreds, chooses each day who it is.

See, it’s easy to talk about what you want to be, or who you’re going to be, or what you should have been. But these false-identities amount to nothing. We aren’t who we wish we were, and we aren’t who we tell people we are. It’s not about perceived identity, it’s always about action.

You are how you treat others, what you do, and how you conduct yourself. That’s what makes a person (or nation) who they are.

So, America, it’s time to settle your debts, pay the tab, and take account of who you really are. Just as any fitness instructor, diet coach, or motivational speaker will tell you—if you want change, then get up and make it happen.

If this is not who you want to be as a nation, then decide what you do want, and figure out how to make it happen. The excuses are getting old. The time for asking “is this who we are?” has passed.

Yes, it is.

The question now then, must be, “what are you going to do about it?”

-Brad OH Inc.

Re-Share: Dear America

I first published this article in August of 2016. Sadly, it is all the more salient today, and therefore, it must be said again…

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Dear America,

It’s time we had a chat. I’ve been thinking about it for some time—stewing and chewing my lip and hoping the feeling would pass. Sometimes, after all, it’s best to wait things out; give it some time, let emotions cool, and perhaps things will just settle down.

It’s gone on long enough now.

It’s nothing major mind you, and I’m certainly not looking to make a ‘big deal’ about this, but there’s something you do far too often to overlook. It’s insulting, disingenuous, and, dare I say, egomaniacal.

So let’s just have it out right now. America, you really, really need to stop claiming it as your solemn duty to protect the world. Freedom is not your export.

As the world watches you plunge into chaos with sorrow and trepidation, it seems a terrible injustice to hear you continue to describe yourselves as world-leaders, while simultaneously chastising the state of the world. Be clear about this—if leaders you are, then you must take full ownership of the bad along with the good.

You have made a commodity of greed, and the pursuit of vice has long overtaken those of liberty and happiness. If you are a role-model, it is primarily for bombast and falsehood—for yelling and kicking dirt and ignoring reason until everyone else gives up on you and you sit alone to wallow in your own petulance.

You speak of freedom and democracy in the same breath as economic-sanctions and drone strikes. You’re like the oversized moron on the playground preaching about self-restraint by playing ‘stop hitting yourself’ with the runt.

It’s not as funny as that analogy may lead you to believe.

It is an insult to the world at large to be chastised about morality by rat-fink purveyors of calamity such as yourselves—it’s beyond ironic, it’s downright pathetic.

But it’s not just about us and our hurt pride. It’s not even only about the importance of owning up to your actions—although this is certainly a laudable goal as well. It’s about you, and the inexpressible importance of being sincere with yourself.

As it stands, you live in a state of terrible cognitive dissonance. Calling for war while praising your mercy, and condemning greed while lining your coffers through the toil of those with less.

It is time you set aside the false braggadocio and face your true self America. Be honest with who you are—own it first, and then decide if you wish to change. For without facing our true selves—we cannot ever hope to be at peace.

Of course, if recent headlines are to be trusted, perhaps taking a good hard look into the mirror is exactly what America has been doing of late. The question then becomes, will you like what you see? (Link)

-Brad OH Inc.

Re-Share: Ode to the Tavern

Because it bears repeating…

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They say that behind every great man is a great woman. Well that’s goddamn sexist, and you should be ashamed for thinking it. But it may be true that behind every middling writer is a great drinking establishment. Therefore, we thought we’d take some time from our busy schedule here at Brad OH Inc. to acquaint you with the little pub that has been the birthplace to so very many of our greatest pieces: ‘The Tavern on Whyte’.

6- Ode to the TavernThe Tavern on Whyte’– Click the Pic to Visit their Site!

Now make no mistake, this isn’t some hair-brained scheme to establish the Tavern as a historical landmark. Not yet at any stretch. In fact, the staff here at Brad OH Inc. want to take this moment to discourage all potential stalkers and photographers from taking advantage of this profession of affection.

Rather, this is a simple declaration of love for an establishment which has acted as the de facto headquarters for Brad OH Inc. since the summer of 2013. The Tavern has seen the creation of the vast majority of articles here at Brad OH Inc., as well as the writing (by hand) of our upcoming novel, ‘Edgar’s Worst Sunday’.

And why not?

It’s comfortable, and quiet enough to think. It provides a fine view of Whyte Avenue without, and is always friendly within. So come by some time and have a drink—or enjoy any of the delicious selections from their unique menu. Chat with the staff and patrons, take in some fresh air on their patio (a true hidden gem of Whyte Ave.), and enjoy yourself.

Yes, the Tavern on Whyte has a lot to offer. But for this writer, it’s the staff that makes it the especially marvelous place it is. Now, it’s not just that they keep the ‘inspiration’ flowing, mind you. They do, no doubt—in fact we have to wait hardly a minute upon entering before we have an icy cold beer in our intensely focused hands. It’s the company as well—the conversations and inspirations. For truly the staff and patrons of the Tavern (past and present) represent many of the essential muses behind the writings of Brad OH Inc., and for that we are eternally thankful*.

*Disclaimer: This admission of appreciation is not to be taken as a legal acknowledgement of debt or the owing of royalties.

-Brad OH Inc.

Muse

Under the Green Desk Lamp…

The minutes crawl, meandering mindlessly by,

as the mind mulls on myopic miseries.

Minutiae distracting—malicious in its mediocrity,

as merciless minions of misgivings muddy the waters.

But where the muse, whose music brings meaning?

When weaning from mundanity we writhe,

then written on the walls is the wonder of her witchcraft.

Who mollifies the weary and meddles with our worry.

Myriad memories are woven in her menagerie.

Where many malevolent mental blocks

are withdrawn and mended into that

magical mess of which they were wrought.

The who’s and the where’s and the why’s and the when’s,

writing we wrestle them while we still can.

It’s merely a moment, a miraculous wash

but wading unworried we’ll master the world.

-Brad OH Inc.

Outrage Marketing

Last week, we talked about the insidious practice known as ‘Clickbait’. While Clickbait is a loathsome gimmick used to draw simple people to even more simple ends—namely ad-revenue—there are other marketing practices which present an even more surreptitious threat.

Specifically, the topic today is the tactic known as ‘Outrage Marketing’.

For those unfamiliar, Outrage Marketing is the nihilistic attempt to create a large-scale controversy in order to get your branding out to a larger audience. This is a far deeper concept than Clickbait, and requires a good-deal more care as we explore the potential pros and cons therein.

In general, Outrage Marketing relies on making some innocuous statement or observation that has nothing to do with the product being sold. It presents a moving—or provocative—tableau, set to complementary music, and usually only the closing logo will identify exactly what is being sold.

The hope here is that the inevitable controversy created will continue to carry the name of the product, thus getting the product into the mouths and minds of far more people than a simple, direct, and informative ad could ever hope to.

For ease of discussion, let us risk taking part in the cycle by looking to a recent example. In order to minimize our role in these questionable practices, no links will be provided—advertising doesn’t come free here at Brad OH Inc.

Earlier this year, Gillette released an ad that challenged toxic masculinity, providing negative examples of male behaviour, then asking whether or not this was really ‘the best a man could get’.

In the interest of full personal disclosure, I loved the content of the ad. Toxic masculinity is a dangerous blight on our society, one which leads men into dangerous patterns of denying any emotion but anger, and which forces countless women to live in fear of the terrible results of such a hideous mindset.

It is a cultural norm which must be challenged at every turn—discussed, broken down, and replaced with a mindset that encourages a full and complete range of emotional intelligence for our boys.

The question that remains is—should an international razor company be the one leading this conversation?

It should be noted that this article is not an attack on any company in particular, but rather an exploration of corporate responsibility, and the limits thereof.

At the end of the day, Gillette is a corporation—which means that their sole purpose is to make money for their shareholders. That’s it—that’s the ingrained structure of any extant corporation, and to expect any other behaviour from them is naïve at best.

On their part, the ad was nothing more than an attempt to increase sales by forcing their name into public discourse—hardly less cynical than a corporation sponsoring a war, or schoolyard fight. They created a commotion, and plastered their logo above it.

Of course, they still sell ‘ladies razors’ at a significantly higher price-point than men’s, despite being identical save for the pink dye. This alone should hint at the fact that their commitment to positive gender relations only goes revenue deep.

It’s all about provocation meeting brand-recognition, and can be dumbed down to little more than corporate sponsored controversy. The fact that they were inarguably on the ‘right’ side of the debate is of little consequence—if the research indicated that the money was on the other side, you can be damn sure they’d flip.

Ultimately however, there is an insidious subtext here which may go unnoticed. It’s hard to say where this starts and ends, but the ability to sell using inflammatory content guaranteed to get a reaction is a smaller part of the general public’s constant demand for controversy and outrage. This ties back in to our last article on Clickbait.

On the whole, we seek entertainment and distraction over consideration and reflection. The result—or perhaps the parallel—to this constant demand for outrage, is its propensity to contribute to the further creation and distribution of the truly outrageous. After all, people will sell whatever the hottest ticket is, and when outrage sells even when utterly unattached to truth, we find ourselves in a precarious position where people no longer bother to question what’s true and what isn’t, but only parrot the most exciting stories that fit within their already established viewpoint.

But don’t take our word for it; take a look at this, you simply won’t believe it!

Click Here.

-Brad OH Inc.

Facts that Only 12% of Readers Will Understand! You Won’t BeLieve #3!

Of course, a claim like that is absolutely ridiculous. It would be impossible to verify to any respectable degree, and is entirely worthless with or without such verification. Still…was it part of the reason you clicked the link today?

Honestly, did you want to prove you weren’t among that miserable 98% of idiots who will never understand what you do?

Did you even bother to check the math above, or did knowing more than 98% just sound better than knowing more than 88% of people?

Did you check that time?

I’ll admit, the entire block of text above has been a heinous waste of time, but read on…you won’t believe what’s next!

These are the sorts of headlines we see every day—whether trawling Facebook, or trying to make it through the coverage on your preferred ‘news’ site.

Clickbait is the simple understanding that people interact with things that engage them—that cause a reaction, rather than things that present an interesting idea, or a challenging but important topic. People as a mass don’t want the best, they want what’s catchy.

Spoiler alert: This works because people are—on the whole—dumb animals, who are simply reacting to stimuli in whatever way comes natural to them.

Do any of these seem familiar to you?

  • You won’t believe…
  • People can’t stop…
  • Find out what people in your neighbourhood are all talking about…
  • The secret they don’t want you to know…
  • They are trying to erase this one secret from the internet…
  • Only 82% will know this…

When you see wild claims like this, rest assured that the underlying promise is nothing more than vapid tripe for cheap clicks. Ultimately, it’s nothing more than a cynical attempt to increase page hits, and hence advertising revenue.

Nonetheless, many people spend the better part of their time online falling into these incessant traps, supporting websites which generate profit, but not content. Of course, since the model works, it continues to be reinforced, which makes such Clickbait ever more prevalent, and real content that much harder to find.

The secret behind this success is triggering a reaction from a title, and more often than not, that reaction is an urge to prove that you, the reader, are better than ‘those statistics’ the title refers to. You know better, you are better, you have something other people don’t, and dammit, you’ll prove it by following the instructions and typing an English word with two O’s!

If you see an article with 5M comments all disproving the grandiose claim of the article, it might be worth considering that you’ve been duped.

So, here’s a bit of advice, from us to you. The next time you read something online that gives you an urge to prove you’re especially smart or special—just save yourself the trouble.

You aren’t.

With our warmest regrets,

-Brad OH Inc.

Tomorrow

Under the Green Desk Lamp…

The world turns around,

Another day,

Of urgent nothings,

Slips away.

And all the things,

You’d always meant,

To have a try at,

Came and went.

Busy getting by,

Keeping life at bay,

With the real treasures,

All on layaway.

The most dangerous lie,

That you’ll ever know,

Is the endless promise,

Of tomorrow.

-Brad OH Inc.