Re-Share: On One World Government

purelyspeculation

‘Globalism’ is a popular scare-word these days, which people on all sides of the political spectrum tend to treat like the inevitable plot of moustache-twirling villains.

While it may a difficult concept–and is certainly a high ambition–we’ve long argued that a unified world is likely the greatest hope for salvation we have.

What do you think?

******************************************

The entirety of human history is marked by endless wars—alliances formed and broken around access to resources, slightly differing Holy texts, and eventually, the residual hatred stemming from either cause. A quick look at any globe will paint the picture clearly enough; a world divided by jagged lines of opposing colours. Deep-seated cultural tensions reinforce national boundaries, while crooked trade deals, tariffs, media bias and, above all, a heaping helping of fear and paranoia keep people around the globe focussed on their benefit alone as they cast a dubious eye upon their neighbour.

This was also discussed to some degree in our recent article ‘The Final Facet of Globalization’ (Link), in which we established the notion that of all the renewable resources we have successfully imported, we are yet to add empathy to the list. This neglect of such a valuable resource leaves us in a state of constant uncertainty. We need reassurance of our place, and our exceptionality. Further, we feel the constant compulsion to glut ourselves on all we can possibly consume to sooth our fears with placebos and distractions. After all, if one nation can be so selfish and vile, should we not expect the same from others?

But this sense of division is exactly the problem, and as such it is exactly the error we seek to redress today. So, if we are divided by national boundaries, and distrustful of everyone beyond ourselves, if we attribute human worth based on fictional lines on a map and take pride in one culture at the expense of all the rest, then what are we to do?

Well, despite the paranoia passed down to us from generations of science-fiction (much of it excellent), a one world government is ultimately the only conceivable end-goal for our planet (Link). People must move away from national boundaries and towards a more functional global perspective—with regards to space travel, resource management, and switching our perspective from the differences of races to the unity of the human race.

Fanciful fluff admittedly; still, this doesn’t change the facts. It’s not only a moral imperative, but a logistical one as well. In order to keep this increasingly broken planet running, long-term and unilateral vision is absolutely necessary. We need to plan and implement serious change if we wish to repair our ecosystems and establish a sustainable world, and this cannot possibly be done in a geo-political landscape sewn with distrust and outright hatred.

When minds are set against each other, the human tendency is to treat all interactions as a zero-sum game. We make our decisions under the subconscious (sometimes) assumption that if we don’t hedge our bets and assume the ‘other’ is eager to betray us, then they inevitably will.

Sadly, this assumption is correct more often than not.

But the world is changing, and if this is by our hands, then so too are we equipped to interact with this change in an informed and conscientious manner—but only if we first learn to view the trajectory of the world as a shared responsibility. This can only be done by unifying as a species.

A single world government then is our only hope—to erase national boundaries and move beyond political, economic, racial, and religious divisions and into a broader consciousness. By ceasing to war internally and instead focussing our efforts outward, our potential is beyond the scope of imagination.

As discussed in our article ‘Saving the World 101’ (Link), the technology at our disposal could easily allow us to improve the efficiency and equity of any economic and social systems needed to address population sustainability, while the great minds of the world may be set upon space travel, colonization and mining, improving GMO technology, advancing organ and meat cloning capabilities, and expand the nascent field of 3D printing into an internet-based, world-altering revolution.

Ultimately, the inherent potential of humanity has ever been beyond the pale of our comprehension. It is always defined by our times: our technologies, our arts, and our interactions. When fear and violence are what we ardently expect, we are unlikely to be disappointed. But with the rate of our technological capacity increasing exponentially, and the accordant ability to communicate instantaneously and en-masse, we are at the threshold of an era in which we can attain a better view of the scope of this human potential than ever before.

At last, we can imagine a unified world where all thrive and find their place, but first we must confront within ourselves the age-old and well reinforced perspective of ‘us vs. them’. For it will only be when we look at ourselves as one that we will finally manage to look outward and envisage our shared future. Otherwise, we are doomed to repeat the same cycles of distrust and violence we have been mired in for time uncounted. And yet, the time we have to do so may not last much longer.

-Brad OH Inc.

Celebrating the Completion of ‘Meaning Less’!

Today, I’m happy to share with all my readers that on Wednesday, March 24th, I completed my new novel, ‘Meaning Less’.

The final passages of ‘Meaning Less’ could only be completed at the Tavern on Whyte.

There’s still plenty of work to do. I’ll be giving it a quick round of revisions, then it will be off to my dear colleagues, The Drinklings, for beta reviews.

We’ll keep you updated throughout the process, and will share more about ‘Meaning Less’ as we get closer to release.

Celebrations with Janine back at Brad OH Inc. headquarters.

Until then, raise a glass with us to these exciting new days.

-Brad OH Inc.

Re-Share: On the Fear of Big Government

purelyspeculationToday, we share an old but still relevant reminder that Government is not–and must not–be our enemy…

***************************************************************

Last week on Brad OH Inc., we explored the issue of government infringements into personal data. This is a serious concern to a great many people—and the striping away of civil liberties such as privacy is a trend which continues to show the detached relationship government has with its citizenry. With such gross violations becoming a regular trend, it’s no wonder we still toil under the outdated notion that ‘big government’ needs to be held in check.

But make no mistake about it people, this is no reason to hate big government; just bad government. In the 1980 presidential race against Jimmy Carter, it was the infernal idiot Ronald Reagan who promised to “get government off our backs” (Source). After taking office, Reagan followed through dutifully on his promise—shattering the government’s role in protecting families, citizens, and the environment. Business, of course, flourished.

This push by Reagan to reduce the size of government was founded on claims of a fictional ‘welfare queen’ getting rich off the tax dollars of the electorate, and the general claim—as off-putting now as it was then for a man seeking public office—that “Government is not a solution to our problem. Government is the problem” (Source).

This toxic line of thinking heralded in an era of anti-government dialogue which effectively allowed rights to shrink away as powers were handed off to the corporations. Social programs were cut, and people suffered. The fictional ‘welfare queens’ theorized by Reagan have been fully realized in the decades since, as corporations are given increasingly large portions of the communal pie: receiving corporate tax breaks, bailouts in place of bankruptcy, and taking eagerly the keys of governance from the discredited and disenfranchised democratic system.

Ever since then, people have been treating government like it’s a dirty word—perhaps because it so often acts like several of them. But fear of government is irrationally motivated, and exercised for all the wrong reasons. It serves only to allow government abuse of citizens. People must remember that proper governance is there to protect them, from exactly the sort of threats which corporate governance has become. We should not fear government; we should utilize and control it to our own empowerment.

Of course, the government has to remember this as well.

The very notion of democratic government is anchored firmly in the concept of representation for the people—and this includes all people, not merely the drivers of the economy. In this era of ever growing population and incredible scientific potential, the ‘free’ market has proven itself a failed notion. But let’s hope that from this mistake we’ve learned at least not to store the meat with the dogs for safe keeping.

It’s the government’s job to put these lessons into action: protecting and promoting the healthy growth of society. This is the primary and most fundamental function of any government which has a legitimate claim to authority, but the vilification of big government started with Reagan has led to a very different objective for government institutions.

By reducing government programs, the general citizenry has been left out of the conversation, while political control has been corralled into the realm of economic growth. The corporations which now run the economic and social systems are malignant automatons. For all the time humans have piddled away fearing robots or advanced and indignant AI’s, they miss that they have not only created such in the corporate human, but also given it the keys to the driver’s seat of our society.

If such a threat came from metal clad robots or from outer space, the entire world would be clamoring for government intervention. Instead, it is claimed to be ‘capitalist’ and a product of the ‘free’ market, and the electorate has bowed their heads in well-rehearsed reverence for their reckless and self-serving overlords.

The point cannot be stressed enough: it is the function of government–elected by and representative of the people—to reign in these brutes, to protect natural resources that rightly belong to all, and to ensure that whether or not commercial entities deign to send our jobs overseas (leaving all save the CEO’s destitute), the people of this and all other countries are provided for from the resulting bounty.

These are the needs of a society, and the job of the government. To fear such is the sole result of misinformed and malicious propaganda. What we have now is not a democratic government, and this needs to change. If we are to find our way out of these difficult times, it must be faith in government—true government—which is the light on our path. This is our salvation—for to fear all government is to leave ourselves alone in the dark, looking to the wolves for solace.

-Brad OH Inc.

Re-Share: Has Bernie Sanders Been Casting Pearls Before Swine?

As the world sits silently and watches the COVID-19 crisis unfold, it is easy to feel like life is on pause as we learn to face this new and unexpected challenge. Perhaps sadly, that is not the case, and even as we focus on the fresh fight ahead of us, old and familiar cycles are repeating themselves right under our noses.

Today, we look back to a post from June 5th, 2016. Has America learned nothing in the four years since then?

**************************************

This week, the American people will have their final chance to capitalize on the heartfelt platform of hope proffered by presidential candidate Bernie Sanders. Will they take this opportunity, or has Bernie merely been casting pearls before swine?

We’ll find out on June 7th, as the DNC hosts their final major round of primaries, with 6 states holding contests, and a grand-total of 694 pledged delegates up for grabs. As of the writing of this article, the pledged delegate count sits at 1500 for Bernie Sanders, and 1770 for his opponent Hilary Clinton.

It must here be noted that this does not include super-delegates—the patently undemocratic party elites who are afforded the opportunity to pledge their loyalty according to their personal interests, rather than the will of their constituents. Of these, Hillary currently has 520, while Bernie holds a comparably measly 45. Although these super-delegates have currently promised their loyalty as such, their support is not locked in until the Convention in July. It’s possible therefore that the events of June 7th could weigh heavily on this final process, and herein lays Bernie Sander’s greatest hope.

sandersBased on these current numbers, Sanders would need to take ~71% of the vote on the 7th in order to enter the Convention with a compelling argument. It’s a tall order to be sure—but not wholly impossible. Still, even if Sanders and Clinton went to convention with relatively equal delegate counts, the onus would be on Sanders to convince the super-delegates to throw their support behind him—a revolutionary thinker who has consistently challenged the very sort of entrenched Establishment politics upon which the super-delegates are based.

It’s not an encouraging scenario, and it brings us back to our initial question. In his campaign, Bernie has been infallibly consistent in the message he’s delivered to the American electorate. His vision is that of a nation which values its people as a whole, and not simply its business owners and billionaires. He has captivated the youth and other well-meaning people of the nation with the rather seditious notion that government must serve its people: that fair taxes must be paid by everyone, and that the use of those taxes must at all times be aimed at improving the station of the population as a whole—rather than merely protecting the interests of the rich and powerful.

For the majority of the civilized world, these ideas are already held as sacrosanct. Unfortunately for him, Bernie Sanders is running in America, where the reek of Reaganomics still lingers in the very fabric of the economic structures, and the working class still confuses the meanings of freedom and fiefdom.

So if Bernie’s natural empathy for the working class and indefatigable hope for the future have captured the minds of the electorate, it may prove rather less effective in securing the support of the ruling elite. Rather, his argument will soon switch focus—insisting (and not without merit) that he is the most likely Democratic contender to topple Donald Trump—that unholy mess streaming down from the recently self-eviscerated GOP.

Unfortunately, the Democratic National Committee is firmly entrenched in its current politics—hell, their pocketbooks depend on it. So this argument—though valid—may still fall upon deaf ears, leaving America in a more dismal situation than ever.

If June 7th turns sour for Bernie, this rare opportunity for positive growth will have been momentarily squandered, and Americans will be left with a choice between Donald Trump: a hair-brained demagogue promising to fan the already raging flames of fear and bigotry, or Hillary Clinton: a sorry shill of a candidate whose sound-bite message changes with every opinion poll, but whose true priorities are as intrinsically tied to Wall St. and the corporate elite as is her fundraising. Either would likely mean another four years of rule by corporate interests…and a depressing admission that despite the growing mass of well-informed and even-headed voters, the powers that be still have a fatal stranglehold on American politics.

For voters on both sides of the political spectrum, this scenario would amount to little more than a compulsion to vote for the ‘lesser of two evils’—all while knowing full well that the end result will favour the entitled rich, and further isolate the vast majority of society from active political discourse.

1401x788-Screen-Shot-2015-06-04-at-12.45.15-PMHowever, this won’t be the case…at least not entirely. The message Bernie has been spreading is nothing new—hell, he’s been saying it the entirety of his 35-year political career, and most of his life besides that. What’s more, it is the ever-growing sentiment of the caring and politically-informed—not restricted to the young alone as the media often claims—open and accessible to all with the mind to understand the scope of their situation, and the resolve to damn well do something about it.

Bernie has not created this movement, but rather he has acted as the lightning rod for an already growing resistance. He has become the voice of a generation who have had enough of the unfair playing field they have been given, and who seek to build a system that is fair and compassionate; one which provides for all of its citizens the opportunity to flourish in a country which has no justifiable reason to offer anything less.

While Bernie has been the mouthpiece, this surging tide will not end with his campaign (should it indeed end). Bernie Sanders has shone a light on the reality of our station—showing countless people that they are not alone in their hope for a better world, and that they are not naively idealistic in their expectations. This ever increasing sense of justice is one that cannot help but spread, simply because it is rooted in a truth far more fundamental than the forces of greed and vice against which they strive.

If Bernie’s message could be encapsulated in a few words, it would be this: ‘We can do much better’. He has spoken this time and again—sounding often enough like a broken record—and despite the potentially disappointing results of this year’s primaries; his message has not fallen on deaf ears. People perceive how much better we can do, and even though the forces of greed may once again prevail, the lasting sentiment of this movement will continue to flourish. Now, its message is a bit different. The knowledge of a better world is beyond doubt, but so too are the obstacles to obtaining it all the more evident.

So perhaps Bernie has cast pearls before swine—far too many swine at least. But his pearls have nonetheless been plucked up by deserving and admirable minds, and their message now, seeing the fight before them, may be best expressed with a line stolen from the late great Pete Seeger. Democratic Socialism and Bernie Sander’s Revolution are of one clear and conscientious message: ‘We are not afraid.’

sanders-vpr-laslo-20150910So, although trampled and despoiled, pearls they remain. And if there are dark times ahead, then so too is there the promise of brighter days. The masses, I am convinced, have been awoken, and never again will their eyes be closed to the truth of their oppression, nor from the laudable promise of a fair and equitable world which values it’s humanity above its finances. For this at least, we owe Bernie Sanders a debt of thanks—time alone will reveal just what a great debt that is.

-Brad OH Inc.

Identity and Action

Dear America,

It’s been a while since we talked. Maybe that’s my fault.

On second thought, no, it’s definitely your fault.

You see, with each passing day you become a little more difficult to bear, and it does nothing to make a person want to reach out and connect.

You’ve got a problem, deeply rooted within you, and you just can’t seem to shake it. What makes it worse, you continue to struggle in even accepting what’s wrong. I hear it all the time, even from so far away. It’s a common refrain that so many of you use to brush away the undeniable and reframe the unthinkable.

“Is this really who we are?”

It may seem like harmless rhetoric, or perhaps an attempt to differentiate oneself from the masses, but it’s also insincere, and at its root, fundamentally dishonest.

The questions acts as a challenge, but the fact is that it goes unanswered, when the answer itself is entirely too apparent.

Yes.

Yes, it is who you are.

America, as it is right now, with all the imbecilic deceits and dangerous hatreds, chooses each day who it is.

See, it’s easy to talk about what you want to be, or who you’re going to be, or what you should have been. But these false-identities amount to nothing. We aren’t who we wish we were, and we aren’t who we tell people we are. It’s not about perceived identity, it’s always about action.

You are how you treat others, what you do, and how you conduct yourself. That’s what makes a person (or nation) who they are.

So, America, it’s time to settle your debts, pay the tab, and take account of who you really are. Just as any fitness instructor, diet coach, or motivational speaker will tell you—if you want change, then get up and make it happen.

If this is not who you want to be as a nation, then decide what you do want, and figure out how to make it happen. The excuses are getting old. The time for asking “is this who we are?” has passed.

Yes, it is.

The question now then, must be, “what are you going to do about it?”

-Brad OH Inc.

Re-Share: Dear America

I first published this article in August of 2016. Sadly, it is all the more salient today, and therefore, it must be said again…

*******************************************

Dear America,

It’s time we had a chat. I’ve been thinking about it for some time—stewing and chewing my lip and hoping the feeling would pass. Sometimes, after all, it’s best to wait things out; give it some time, let emotions cool, and perhaps things will just settle down.

It’s gone on long enough now.

It’s nothing major mind you, and I’m certainly not looking to make a ‘big deal’ about this, but there’s something you do far too often to overlook. It’s insulting, disingenuous, and, dare I say, egomaniacal.

So let’s just have it out right now. America, you really, really need to stop claiming it as your solemn duty to protect the world. Freedom is not your export.

As the world watches you plunge into chaos with sorrow and trepidation, it seems a terrible injustice to hear you continue to describe yourselves as world-leaders, while simultaneously chastising the state of the world. Be clear about this—if leaders you are, then you must take full ownership of the bad along with the good.

You have made a commodity of greed, and the pursuit of vice has long overtaken those of liberty and happiness. If you are a role-model, it is primarily for bombast and falsehood—for yelling and kicking dirt and ignoring reason until everyone else gives up on you and you sit alone to wallow in your own petulance.

You speak of freedom and democracy in the same breath as economic-sanctions and drone strikes. You’re like the oversized moron on the playground preaching about self-restraint by playing ‘stop hitting yourself’ with the runt.

It’s not as funny as that analogy may lead you to believe.

It is an insult to the world at large to be chastised about morality by rat-fink purveyors of calamity such as yourselves—it’s beyond ironic, it’s downright pathetic.

But it’s not just about us and our hurt pride. It’s not even only about the importance of owning up to your actions—although this is certainly a laudable goal as well. It’s about you, and the inexpressible importance of being sincere with yourself.

As it stands, you live in a state of terrible cognitive dissonance. Calling for war while praising your mercy, and condemning greed while lining your coffers through the toil of those with less.

It is time you set aside the false braggadocio and face your true self America. Be honest with who you are—own it first, and then decide if you wish to change. For without facing our true selves—we cannot ever hope to be at peace.

Of course, if recent headlines are to be trusted, perhaps taking a good hard look into the mirror is exactly what America has been doing of late. The question then becomes, will you like what you see? (Link)

-Brad OH Inc.

Unions on the High Seas

Ladies and Gentlemen, we here at Brad OH Inc. are writing you today not with the usual merriment and cheer you have come to expect from our Corporate correspondence. No, today we are writing to address a grave concern.

Talk of ‘Worker’s Unions’ has grown to a dreadful cacophony, and menial labourers the world over are falling under the illusion that they are deserving of the same sorts of rights and freedoms as those who possess great wealth as a result of their breeding, connections, conniving, and/ or dumb luck.

Now, those that have never had will surely never understand the high position of those who have never wanted, and trying to explain such grand distinctions will be lost on the sort of people who spend their days on dull tasks like counting change, saving money for Doctor appointments, or worrying if they will be able to run their car the next day.

I mean…running your own car…for heaven’s sake!

In time’s like this, we feel it better to take a simpler approach—the sort of approach that even those who have not been afforded the finest educations can appreciate. That is to say, a direct moral analogy.

Often, when trying to decide if what we’re doing is right, it’s best to examine how we feel as we attempt it.

So, to those poor (literally) souls trying to unionize, let’s take a stroll through the steps forward to see if there are any points you may want to reconsider.

It starts off—to my understanding—with sneaking around like thieves in the night, trying to get the support of your comrades while avoiding the attention of your rightful owne…bosses. You’ll need to get over half of them on board before launching your hideous plan, lest you risk being thrown out for your treasonous efforts.

Meanwhile, your oblivious and well-intentioned bosses go on with their daily routines—you know, things like scheduling work, paying your way through the world, and creating an economy in which you might eke out your meager existence. All the while, you are plotting to undermine, betray, and steal even more from them.

If all of this doesn’t make you recoil with shame, perhaps the analogy will do the trick. If you cannot think of any particular historical situations where the same descriptions might apply, we’re happy to help.

Mutiny.

You are basically planning a mutiny—overthrowing the rightful captain of a ship to take it away from them, claim it as your own, and send into fatal exile the one person who created everything you covet.

Now, if that still doesn’t give you pause, consider that the historical punishment for mutiny—even a whisper of it—was death.

Of course, the modern ‘PC movement’ would prevent your overlords from literally sentencing you to death for planning a union—at least if we ignore the potentially fatal consequence of not unionizing—hunger, poor education, lack of healthcare, lack of insurance…but we’re getting distracted here.

In all likelihood, your efforts at subversion will need to be combatted in a more ‘modern’ way, but rest assured, we’re working on it!

In the meantime, it may be in your best interests to show a little gratitude for what you have rather than slathering over what others have. Of course, if that’s not good enough for you, maybe a bit of distraction is the ticket. In that case, it might be best to follow the profound wisdom of Delta Airlines—some of the saltiest Captains sailing the highest of seas.

You can find that advice right here.

We sincerely hope this has been an educational and reflective experience for all you workers out there. Please remember, everything you need will be provided by your dutiful Corporate masters.

There’s nothing more you could hope for…trust us.

-Brad OH Inc.

Outrage Marketing

Last week, we talked about the insidious practice known as ‘Clickbait’. While Clickbait is a loathsome gimmick used to draw simple people to even more simple ends—namely ad-revenue—there are other marketing practices which present an even more surreptitious threat.

Specifically, the topic today is the tactic known as ‘Outrage Marketing’.

For those unfamiliar, Outrage Marketing is the nihilistic attempt to create a large-scale controversy in order to get your branding out to a larger audience. This is a far deeper concept than Clickbait, and requires a good-deal more care as we explore the potential pros and cons therein.

In general, Outrage Marketing relies on making some innocuous statement or observation that has nothing to do with the product being sold. It presents a moving—or provocative—tableau, set to complementary music, and usually only the closing logo will identify exactly what is being sold.

The hope here is that the inevitable controversy created will continue to carry the name of the product, thus getting the product into the mouths and minds of far more people than a simple, direct, and informative ad could ever hope to.

For ease of discussion, let us risk taking part in the cycle by looking to a recent example. In order to minimize our role in these questionable practices, no links will be provided—advertising doesn’t come free here at Brad OH Inc.

Earlier this year, Gillette released an ad that challenged toxic masculinity, providing negative examples of male behaviour, then asking whether or not this was really ‘the best a man could get’.

In the interest of full personal disclosure, I loved the content of the ad. Toxic masculinity is a dangerous blight on our society, one which leads men into dangerous patterns of denying any emotion but anger, and which forces countless women to live in fear of the terrible results of such a hideous mindset.

It is a cultural norm which must be challenged at every turn—discussed, broken down, and replaced with a mindset that encourages a full and complete range of emotional intelligence for our boys.

The question that remains is—should an international razor company be the one leading this conversation?

It should be noted that this article is not an attack on any company in particular, but rather an exploration of corporate responsibility, and the limits thereof.

At the end of the day, Gillette is a corporation—which means that their sole purpose is to make money for their shareholders. That’s it—that’s the ingrained structure of any extant corporation, and to expect any other behaviour from them is naïve at best.

On their part, the ad was nothing more than an attempt to increase sales by forcing their name into public discourse—hardly less cynical than a corporation sponsoring a war, or schoolyard fight. They created a commotion, and plastered their logo above it.

Of course, they still sell ‘ladies razors’ at a significantly higher price-point than men’s, despite being identical save for the pink dye. This alone should hint at the fact that their commitment to positive gender relations only goes revenue deep.

It’s all about provocation meeting brand-recognition, and can be dumbed down to little more than corporate sponsored controversy. The fact that they were inarguably on the ‘right’ side of the debate is of little consequence—if the research indicated that the money was on the other side, you can be damn sure they’d flip.

Ultimately however, there is an insidious subtext here which may go unnoticed. It’s hard to say where this starts and ends, but the ability to sell using inflammatory content guaranteed to get a reaction is a smaller part of the general public’s constant demand for controversy and outrage. This ties back in to our last article on Clickbait.

On the whole, we seek entertainment and distraction over consideration and reflection. The result—or perhaps the parallel—to this constant demand for outrage, is its propensity to contribute to the further creation and distribution of the truly outrageous. After all, people will sell whatever the hottest ticket is, and when outrage sells even when utterly unattached to truth, we find ourselves in a precarious position where people no longer bother to question what’s true and what isn’t, but only parrot the most exciting stories that fit within their already established viewpoint.

But don’t take our word for it; take a look at this, you simply won’t believe it!

Click Here.

-Brad OH Inc.

Facts that Only 12% of Readers Will Understand! You Won’t BeLieve #3!

Of course, a claim like that is absolutely ridiculous. It would be impossible to verify to any respectable degree, and is entirely worthless with or without such verification. Still…was it part of the reason you clicked the link today?

Honestly, did you want to prove you weren’t among that miserable 98% of idiots who will never understand what you do?

Did you even bother to check the math above, or did knowing more than 98% just sound better than knowing more than 88% of people?

Did you check that time?

I’ll admit, the entire block of text above has been a heinous waste of time, but read on…you won’t believe what’s next!

These are the sorts of headlines we see every day—whether trawling Facebook, or trying to make it through the coverage on your preferred ‘news’ site.

Clickbait is the simple understanding that people interact with things that engage them—that cause a reaction, rather than things that present an interesting idea, or a challenging but important topic. People as a mass don’t want the best, they want what’s catchy.

Spoiler alert: This works because people are—on the whole—dumb animals, who are simply reacting to stimuli in whatever way comes natural to them.

Do any of these seem familiar to you?

  • You won’t believe…
  • People can’t stop…
  • Find out what people in your neighbourhood are all talking about…
  • The secret they don’t want you to know…
  • They are trying to erase this one secret from the internet…
  • Only 82% will know this…

When you see wild claims like this, rest assured that the underlying promise is nothing more than vapid tripe for cheap clicks. Ultimately, it’s nothing more than a cynical attempt to increase page hits, and hence advertising revenue.

Nonetheless, many people spend the better part of their time online falling into these incessant traps, supporting websites which generate profit, but not content. Of course, since the model works, it continues to be reinforced, which makes such Clickbait ever more prevalent, and real content that much harder to find.

The secret behind this success is triggering a reaction from a title, and more often than not, that reaction is an urge to prove that you, the reader, are better than ‘those statistics’ the title refers to. You know better, you are better, you have something other people don’t, and dammit, you’ll prove it by following the instructions and typing an English word with two O’s!

If you see an article with 5M comments all disproving the grandiose claim of the article, it might be worth considering that you’ve been duped.

So, here’s a bit of advice, from us to you. The next time you read something online that gives you an urge to prove you’re especially smart or special—just save yourself the trouble.

You aren’t.

With our warmest regrets,

-Brad OH Inc.

Stick to the Plan

I can’t deny—it’s a good time to be a corporate person. We’ve cleared the way to further controlling access to information, and have made great progress towards ensuring the rights of the elite to use their power to leach from the coffers of the taxpayers.

Yes, for the rich and powerful, for the corporate humans and those born into luxury, it certainly is a wonderful time to be alive. Of course, these boons aren’t limited to the greatest corporations alone, and your humble friends here at Brad OH Inc. have not been idle.

The bounty of the times comes to us all…except the poor of course. So right now, we are kicking back and letting the good times roll…but we’ll talk more about all that later.

For now, we encourage you to relax, sit back, and find solace in whatever joy has been left to you. If that proves to be little, then trust instead in us—big things are coming, and as any sound minded person knows, when the pockets of the corporations swell, something is certain to come trickling down to the rest.

Trust us, and stick to the plan…

-Brad OH Inc.