Reminder: Edgar’s Worst Sunday signing at Indigo West Edmonton

Remember to join me on Thursday, August 15th, at Indigo West Edmonton (8882 -170 Street N.W.- West Edmonton Mall) for the instore signing of Edgar’s Worst Sunday!

-Click Here to Buy Edgar’s Worst Sunday-

Come by anytime between 5:00pm-8:00pm to grab your copy, get it signed, and chat with the author.

You can get more info, and save the date on the Facebook Event here.

See you there!

-Brad OH Inc.

Re-Share: Ode to the Tavern

Because it bears repeating…

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They say that behind every great man is a great woman. Well that’s goddamn sexist, and you should be ashamed for thinking it. But it may be true that behind every middling writer is a great drinking establishment. Therefore, we thought we’d take some time from our busy schedule here at Brad OH Inc. to acquaint you with the little pub that has been the birthplace to so very many of our greatest pieces: ‘The Tavern on Whyte’.

6- Ode to the TavernThe Tavern on Whyte’– Click the Pic to Visit their Site!

Now make no mistake, this isn’t some hair-brained scheme to establish the Tavern as a historical landmark. Not yet at any stretch. In fact, the staff here at Brad OH Inc. want to take this moment to discourage all potential stalkers and photographers from taking advantage of this profession of affection.

Rather, this is a simple declaration of love for an establishment which has acted as the de facto headquarters for Brad OH Inc. since the summer of 2013. The Tavern has seen the creation of the vast majority of articles here at Brad OH Inc., as well as the writing (by hand) of our upcoming novel, ‘Edgar’s Worst Sunday’.

And why not?

It’s comfortable, and quiet enough to think. It provides a fine view of Whyte Avenue without, and is always friendly within. So come by some time and have a drink—or enjoy any of the delicious selections from their unique menu. Chat with the staff and patrons, take in some fresh air on their patio (a true hidden gem of Whyte Ave.), and enjoy yourself.

Yes, the Tavern on Whyte has a lot to offer. But for this writer, it’s the staff that makes it the especially marvelous place it is. Now, it’s not just that they keep the ‘inspiration’ flowing, mind you. They do, no doubt—in fact we have to wait hardly a minute upon entering before we have an icy cold beer in our intensely focused hands. It’s the company as well—the conversations and inspirations. For truly the staff and patrons of the Tavern (past and present) represent many of the essential muses behind the writings of Brad OH Inc., and for that we are eternally thankful*.

*Disclaimer: This admission of appreciation is not to be taken as a legal acknowledgement of debt or the owing of royalties.

-Brad OH Inc.

Edgar’s Worst Sunday signing at Indigo West Edmonton

Fresh back from vacation, and perfectly on time, we’re happy to announce the next signing event for Edgar’s Worst Sunday. Join me on Thursday, Aug. 15th, at Indigo West Edmonton (8882 -170 Street N.W.- West Edmonton Mall) for the instore signing of Edgar’s Worst Sunday!

-Click Here to see the Facebook Event-

Come by anytime between 5:00pm-8:00pm to grab your copy, get it signed, and chat with the author.

You can get more info, and save the date on the Facebook Event here.

See you there!

-Brad OH Inc.

Guest Post: Patrick Bailey’s Review of ‘Edgar’s Worst Sunday’

Today, we have a guest post from a fellow blogger kind enough to review some of my stories!

-Click Here to Visit Patrick’s Site-

Patrick Bailey is a professional writer mainly in the fields of mental health, addiction, and living in recovery. He attempts to stay on top of the latest news in the addiction and the mental health world and enjoys writing about these topics to break the stigma associated with them.

Patrick’s Review of ‘Edgar’s Worst Sunday’:

Considered to be one of the masterpieces of Brad Oates, “Edgar’s Worst Sunday” speaks of how something could possibly change someone. In this novel, he gives an interesting narrative of someone’s journey towards realizing certain things about his life.

The main character, Edgar Vincent, lived a semi-successful life as a composer. He embraced a so-called rockstar lifestyle.

Amid this, his Saturday nights were filled with nothing but excessive drinking, unthinkable promiscuity, and cruel comments. It was as if he needed rehabilitation treatments.

His Sundays were a different story, though. It was a time for him to realize that he actually had regrets. It also served as the moment for him to feel the pain of being sick.

The plot twist happened when he found himself inside the fluffy clouds up in the sky. Yes, Edgar is already experiencing how it is to die. It felt surreal but it was already his truth.

It was a Sunday morning, a bleak one at that, when he became fully aware of his current state. While facing his own death, he finally gets a clear picture of how hard it is. However, he believes that it is not as hard as seeing himself and dealing with it.

Despite the fact that he is dead, he still maintains that he must not hurry in changing his self-serving attitude. But, how long does he stay this way?

-Click Here to buy ‘Edgar’s Worst Sunday’-

The story paves the way for the readers to realize the painful reality of self-discovery. For someone who has been seeking pleasure, it could never be easy to slowly discover whatever is wrong with it.

Oates has surely achieved in presenting this in this novel. The way each scene is revealed is fantastic. The author has successfully developed the character in a manner that makes anyone hooked to what it next.

The following are some of the many lessons that one can get from reading “Edgar’s Worst Sunday”:

One can never do all his desires forever. There is always an end for everything.

No matter how much you believe that you can do whatever you desire forever, that can never happen. There will always be an end to it. It is inevitable that one will die. You could be the most powerful man in the world, but, that can never stop your death.

Would you wait for it to come before you change your not-so-good ways?

Being hedonistic could lead to a wasted life.

Feeling the pleasure of doing something may bring you fulfillment at some point. Nevertheless, being hedonistic may potentially ruin your life. Such an attitude may push you towards living a wasted life. You could be doing things that may shorten your existence.

One must not wait until his death to change.

Should someone wait for afterlife before changing his ways? Should he consider getting better only after he dies?

It may sound preachy. It is worth noting, however, that if you still have time to improve yourself, do it right away. When you are already dead, what could still be the point of changing yourself? Would your loved ones appreciate it?

It is, therefore, important to make them feel and experience the change. Thus, it has to be done while you are still alive.

It is never too late to change.

You may have been showing nothing but an ugly personality and behavior. However, it does not mean that you have to stay that way for the rest of your life. For as long as you are alive, you still have the chance to redeem yourself. One can change and become a better version of himself if he truly loves the people around him.

Find time to examine yourself.

Everyone must consider examining himself from time to time. In short, you can set aside a moment to check if you have offended someone. You can evaluate yourself and determine how you can improve further and be a better person. This is an important time for you to find out how you are in dealing with others. This could be your basis in embracing some changes about yourself.

Patrick’s Review of Brad OH Inc.’s ‘Single Serving Stories’:

“Of Pipers and Pigs”:

This novel talks about life’s uncertainties. One can be a big name now but suddenly becomes a nobody later on. This can also be applied to how you view yourself in a humongous world in front of you. You could be a witness to a number of great things. On the other hand, you still cannot identify your role amidst all these things. While you are expected to play a role in this life, you find it hard at times to identify it. Despite this, you must never stop looking for that relevance for you to continuously do your share.

“Edmonton: Unbound”:

For someone looking for a book featuring several stories with varying plots and genre, this can be the best option. “Edmonton: Unbound” is a compilation of 14 short stories. This presents different tales about the hometown of the writers belonging to the Edmonton Writers’ Group. You can read stories that carry a sci-fi theme or those that talk about the mundane daily interactions. There are likewise those that give a deep and profound demonstration of psychological introspections.

“The Election”:

This features a cynical journalist who is keeping track of events relative to the 4th Annual United Corporate Election. This book is about the negative events that usually occur during this season. The protagonist, Duke O’Brady, tries to experience the madness behind the world of politics. This is because he wants to have a first-hand account of this crazy reality. If this is indeed a good idea, that is something you need to find out.

“As It Happened”:

The story of “As It Happened” revolves around change. This talks about a couple continuously facing several changes and challenges. As things continue to unfold, how would they respond to all of these? No one can stop change. Therefore, you have to learn to deal with it.

We are extremely thankful to Patrick for taking the time to write up these reviews. Be sure to check out Patrick’s site here!

-Brad OH Inc.

Outrage Marketing

Last week, we talked about the insidious practice known as ‘Clickbait’. While Clickbait is a loathsome gimmick used to draw simple people to even more simple ends—namely ad-revenue—there are other marketing practices which present an even more surreptitious threat.

Specifically, the topic today is the tactic known as ‘Outrage Marketing’.

For those unfamiliar, Outrage Marketing is the nihilistic attempt to create a large-scale controversy in order to get your branding out to a larger audience. This is a far deeper concept than Clickbait, and requires a good-deal more care as we explore the potential pros and cons therein.

In general, Outrage Marketing relies on making some innocuous statement or observation that has nothing to do with the product being sold. It presents a moving—or provocative—tableau, set to complementary music, and usually only the closing logo will identify exactly what is being sold.

The hope here is that the inevitable controversy created will continue to carry the name of the product, thus getting the product into the mouths and minds of far more people than a simple, direct, and informative ad could ever hope to.

For ease of discussion, let us risk taking part in the cycle by looking to a recent example. In order to minimize our role in these questionable practices, no links will be provided—advertising doesn’t come free here at Brad OH Inc.

Earlier this year, Gillette released an ad that challenged toxic masculinity, providing negative examples of male behaviour, then asking whether or not this was really ‘the best a man could get’.

In the interest of full personal disclosure, I loved the content of the ad. Toxic masculinity is a dangerous blight on our society, one which leads men into dangerous patterns of denying any emotion but anger, and which forces countless women to live in fear of the terrible results of such a hideous mindset.

It is a cultural norm which must be challenged at every turn—discussed, broken down, and replaced with a mindset that encourages a full and complete range of emotional intelligence for our boys.

The question that remains is—should an international razor company be the one leading this conversation?

It should be noted that this article is not an attack on any company in particular, but rather an exploration of corporate responsibility, and the limits thereof.

At the end of the day, Gillette is a corporation—which means that their sole purpose is to make money for their shareholders. That’s it—that’s the ingrained structure of any extant corporation, and to expect any other behaviour from them is naïve at best.

On their part, the ad was nothing more than an attempt to increase sales by forcing their name into public discourse—hardly less cynical than a corporation sponsoring a war, or schoolyard fight. They created a commotion, and plastered their logo above it.

Of course, they still sell ‘ladies razors’ at a significantly higher price-point than men’s, despite being identical save for the pink dye. This alone should hint at the fact that their commitment to positive gender relations only goes revenue deep.

It’s all about provocation meeting brand-recognition, and can be dumbed down to little more than corporate sponsored controversy. The fact that they were inarguably on the ‘right’ side of the debate is of little consequence—if the research indicated that the money was on the other side, you can be damn sure they’d flip.

Ultimately however, there is an insidious subtext here which may go unnoticed. It’s hard to say where this starts and ends, but the ability to sell using inflammatory content guaranteed to get a reaction is a smaller part of the general public’s constant demand for controversy and outrage. This ties back in to our last article on Clickbait.

On the whole, we seek entertainment and distraction over consideration and reflection. The result—or perhaps the parallel—to this constant demand for outrage, is its propensity to contribute to the further creation and distribution of the truly outrageous. After all, people will sell whatever the hottest ticket is, and when outrage sells even when utterly unattached to truth, we find ourselves in a precarious position where people no longer bother to question what’s true and what isn’t, but only parrot the most exciting stories that fit within their already established viewpoint.

But don’t take our word for it; take a look at this, you simply won’t believe it!

Click Here.

-Brad OH Inc.

Facts that Only 12% of Readers Will Understand! You Won’t BeLieve #3!

Of course, a claim like that is absolutely ridiculous. It would be impossible to verify to any respectable degree, and is entirely worthless with or without such verification. Still…was it part of the reason you clicked the link today?

Honestly, did you want to prove you weren’t among that miserable 98% of idiots who will never understand what you do?

Did you even bother to check the math above, or did knowing more than 98% just sound better than knowing more than 88% of people?

Did you check that time?

I’ll admit, the entire block of text above has been a heinous waste of time, but read on…you won’t believe what’s next!

These are the sorts of headlines we see every day—whether trawling Facebook, or trying to make it through the coverage on your preferred ‘news’ site.

Clickbait is the simple understanding that people interact with things that engage them—that cause a reaction, rather than things that present an interesting idea, or a challenging but important topic. People as a mass don’t want the best, they want what’s catchy.

Spoiler alert: This works because people are—on the whole—dumb animals, who are simply reacting to stimuli in whatever way comes natural to them.

Do any of these seem familiar to you?

  • You won’t believe…
  • People can’t stop…
  • Find out what people in your neighbourhood are all talking about…
  • The secret they don’t want you to know…
  • They are trying to erase this one secret from the internet…
  • Only 82% will know this…

When you see wild claims like this, rest assured that the underlying promise is nothing more than vapid tripe for cheap clicks. Ultimately, it’s nothing more than a cynical attempt to increase page hits, and hence advertising revenue.

Nonetheless, many people spend the better part of their time online falling into these incessant traps, supporting websites which generate profit, but not content. Of course, since the model works, it continues to be reinforced, which makes such Clickbait ever more prevalent, and real content that much harder to find.

The secret behind this success is triggering a reaction from a title, and more often than not, that reaction is an urge to prove that you, the reader, are better than ‘those statistics’ the title refers to. You know better, you are better, you have something other people don’t, and dammit, you’ll prove it by following the instructions and typing an English word with two O’s!

If you see an article with 5M comments all disproving the grandiose claim of the article, it might be worth considering that you’ve been duped.

So, here’s a bit of advice, from us to you. The next time you read something online that gives you an urge to prove you’re especially smart or special—just save yourself the trouble.

You aren’t.

With our warmest regrets,

-Brad OH Inc.

Where to Buy Edgar’s Worst Sunday

Have you picked up your copy of Edgar’s Worst Sunday yet? We certainly hope so, and if you have don’t forget to leave a review on Amazon.com. It’s a big help, and is always very much appreciated.

If you haven’t found a copy of Edgar’s Worst Sunday yet, we’ve compiled a list of all current options to correct that obvious mistake!

You can get your copy of Edgar’s Worst Sunday at:

-Click Here to Buy your Copy-

We hope that’s helpful, and look forward to hearing your thoughts! Have you found Edgar’s Worst Sunday anywhere else? If so, let us know in the comments!

Thanks,

-Brad OH Inc.