Re-Share: The Mayan Denouement

Under the Green Desk Lamp…

Today, just because we’re feeling nostalgic, we’re re-sharing the first proper article we ever shared on this blog. Maybe it’s because we didn’t write anything this week, it’s hard to say.

It was a topical piece that will be almost impossible to follow if you don’t figure out the time-sensitive context, so it seemed like the perfect choice.

They still have yet to deliver, mind you. Nonetheless, the underlying topic is as relevant as ever.

We hope you enjoy The Mayan Denouement.

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At Brad OH Inc., we value punctuality amongst the most important attributes for any business. That said, there is always room for some understanding and flexibility in allowing for extraneous circumstances. Nevertheless, at this point we feel it certainly clear that the Mayans are well overdue on their doomsday deliverance.

So here we are, another apocalypse come and gone. The morning of the 21st, you could almost hear the world sigh in relief… or was it disappointment? There have been many such events in the past—heavy handed claims that the world is certain to end, and doubtless there will be many more.

Humanity certainly carries an unhealthy obsession with the end times, and history would indicate that we always have. Whether it’s the passing of a millennium, the promise of a returned saviour, or the ending of a calendar cycle—any opportunity to imagine that the continuation of existence may be up for debate is a sure fire ticket to get people excited.

Like a child who’s learned to expect the worst from a young age—and thus conducts himself hedonistically in order to be certain his comeuppance is earned—we’ve been looking to these prophecies with careless disregard for a world which we continually assume is on the verge of ending.

It’s easier to sit idly by, expecting that some promised cataclysm will eventually come to wash away all meaning and accompanying responsibility. Here at Brad OH Inc., we find ourselves wondering just when humanity might stop waiting for a predicted doomsday that will never come, and start working to avoid one of our own creation. Of course, just what that might look like is a conversation for another time…

-Brad OH Inc.

Project FearNaught- ‘It Was Never an Apple’

Temptation is among the core themes of many religious and philosophical conversations. In Christian culture, the apple in the garden of Eden is often the first example of temptation, and also cited as the source of the fall of man.

Funny enough however, most remember this story wrong.

…it was never an apple.

The story goes that the fruit that was eaten came not from an apple tree, but from the tree of the knowledge of good and evil.

That’s a crucial distinction.

It was not a randomly selected fruit, used as a temptation for humanity to test their resolution. The consumption of this fruit was not simply a failing in our self-control, but represents rather a crucial definition in the capabilities of humanity which is closely tied to our concept of the Metaphorical Imperative—it’s about the expansion of our cerebral capacity that makes us human.

Like our ability to ask and answer questions about the world, this knowledge of good and evil is to humanity not a fall, but a burden or responsibility. With our minds, humans are capable of thought, consideration, and knowledge—and this gives us the responsibility to act rightly. We have this responsibility simply because we know better…we are accountable.

If we were no more mentally competent than locusts, our destructive actions would be excused by our nature. But eating from the fruits of the tree of the knowledge of good and evil means that we know better—human consciousness sets us apart, and it thus behooves us to act like it, or suffer the consequences.

Original Sin therefore should not be taken to mean that we are born of sin, but rather that we are born with a responsibility to avoid it. It’s a key part of what makes us human, and also what makes us fallible. Knowledge—and free will to use it as we choose—is the true Original Sin.

Knowledge is ever a double-sided blade though, as our ability to consider extra-temporal reality allows us to create it—which also allows us to make excuses and ultimately let ourselves down. Just as we know the difference between right and wrong, we know the shortcuts to fooling ourselves, to deny this truth, and to act against it.

In a perfect world, this knowledge would be enough. To rise above the domain of brutes and act upon this morality that we can clearly see should be our destiny, but because we know that not all will do so, we are often hesitant to risk it ourselves. Acting right when others do not may open us up to deception and cruelty, and soon the world begins to look like a non-zero-sum game; what others take, we may lose, and thus we, besot by doubt, hedge our bets against decency, and towards self-preservation.

In all things now, there is doubt and fear. In business, in friendships, in relationships, and in our daily conduct, the taint of fear has bewildered our senses and blinded us to the basic truths of our being.

Our knowledge is both our blessing, and our downfall. It has long been the bane of political philosophers to seek some system of governance that would allow people to thrive happily and free, but each one fails due to greed, pride, and fear.

Simple codes have never been enough, nor have the religious doctrines which are meant to bolster them.

It grows hard to believe these days…the light is fading.

What can possibly bring us back to those truths now? What story or system can erase this fear, and help us to chart our course through these dark tides? What must we risk to find it, and what will we lose on our search? These are the sources of fear we must face, no matter the associated price. For if our will is bent, if we fail now, there may not be another chance.

We must persist, because we know better.

…I know better.

Be part of the debate:Project FearNaught is an effort to start the conversation that changes the world. As such, your voice is key to our ambition. To add your input, questions, or comments, click here.

-Jeremy Arthur

‘Truth Ink.’

Unions on the High Seas

Ladies and Gentlemen, we here at Brad OH Inc. are writing you today not with the usual merriment and cheer you have come to expect from our Corporate correspondence. No, today we are writing to address a grave concern.

Talk of ‘Worker’s Unions’ has grown to a dreadful cacophony, and menial labourers the world over are falling under the illusion that they are deserving of the same sorts of rights and freedoms as those who possess great wealth as a result of their breeding, connections, conniving, and/ or dumb luck.

Now, those that have never had will surely never understand the high position of those who have never wanted, and trying to explain such grand distinctions will be lost on the sort of people who spend their days on dull tasks like counting change, saving money for Doctor appointments, or worrying if they will be able to run their car the next day.

I mean…running your own car…for heaven’s sake!

In time’s like this, we feel it better to take a simpler approach—the sort of approach that even those who have not been afforded the finest educations can appreciate. That is to say, a direct moral analogy.

Often, when trying to decide if what we’re doing is right, it’s best to examine how we feel as we attempt it.

So, to those poor (literally) souls trying to unionize, let’s take a stroll through the steps forward to see if there are any points you may want to reconsider.

It starts off—to my understanding—with sneaking around like thieves in the night, trying to get the support of your comrades while avoiding the attention of your rightful owne…bosses. You’ll need to get over half of them on board before launching your hideous plan, lest you risk being thrown out for your treasonous efforts.

Meanwhile, your oblivious and well-intentioned bosses go on with their daily routines—you know, things like scheduling work, paying your way through the world, and creating an economy in which you might eke out your meager existence. All the while, you are plotting to undermine, betray, and steal even more from them.

If all of this doesn’t make you recoil with shame, perhaps the analogy will do the trick. If you cannot think of any particular historical situations where the same descriptions might apply, we’re happy to help.

Mutiny.

You are basically planning a mutiny—overthrowing the rightful captain of a ship to take it away from them, claim it as your own, and send into fatal exile the one person who created everything you covet.

Now, if that still doesn’t give you pause, consider that the historical punishment for mutiny—even a whisper of it—was death.

Of course, the modern ‘PC movement’ would prevent your overlords from literally sentencing you to death for planning a union—at least if we ignore the potentially fatal consequence of not unionizing—hunger, poor education, lack of healthcare, lack of insurance…but we’re getting distracted here.

In all likelihood, your efforts at subversion will need to be combatted in a more ‘modern’ way, but rest assured, we’re working on it!

In the meantime, it may be in your best interests to show a little gratitude for what you have rather than slathering over what others have. Of course, if that’s not good enough for you, maybe a bit of distraction is the ticket. In that case, it might be best to follow the profound wisdom of Delta Airlines—some of the saltiest Captains sailing the highest of seas.

You can find that advice right here.

We sincerely hope this has been an educational and reflective experience for all you workers out there. Please remember, everything you need will be provided by your dutiful Corporate masters.

There’s nothing more you could hope for…trust us.

-Brad OH Inc.

Outrage Marketing

Last week, we talked about the insidious practice known as ‘Clickbait’. While Clickbait is a loathsome gimmick used to draw simple people to even more simple ends—namely ad-revenue—there are other marketing practices which present an even more surreptitious threat.

Specifically, the topic today is the tactic known as ‘Outrage Marketing’.

For those unfamiliar, Outrage Marketing is the nihilistic attempt to create a large-scale controversy in order to get your branding out to a larger audience. This is a far deeper concept than Clickbait, and requires a good-deal more care as we explore the potential pros and cons therein.

In general, Outrage Marketing relies on making some innocuous statement or observation that has nothing to do with the product being sold. It presents a moving—or provocative—tableau, set to complementary music, and usually only the closing logo will identify exactly what is being sold.

The hope here is that the inevitable controversy created will continue to carry the name of the product, thus getting the product into the mouths and minds of far more people than a simple, direct, and informative ad could ever hope to.

For ease of discussion, let us risk taking part in the cycle by looking to a recent example. In order to minimize our role in these questionable practices, no links will be provided—advertising doesn’t come free here at Brad OH Inc.

Earlier this year, Gillette released an ad that challenged toxic masculinity, providing negative examples of male behaviour, then asking whether or not this was really ‘the best a man could get’.

In the interest of full personal disclosure, I loved the content of the ad. Toxic masculinity is a dangerous blight on our society, one which leads men into dangerous patterns of denying any emotion but anger, and which forces countless women to live in fear of the terrible results of such a hideous mindset.

It is a cultural norm which must be challenged at every turn—discussed, broken down, and replaced with a mindset that encourages a full and complete range of emotional intelligence for our boys.

The question that remains is—should an international razor company be the one leading this conversation?

It should be noted that this article is not an attack on any company in particular, but rather an exploration of corporate responsibility, and the limits thereof.

At the end of the day, Gillette is a corporation—which means that their sole purpose is to make money for their shareholders. That’s it—that’s the ingrained structure of any extant corporation, and to expect any other behaviour from them is naïve at best.

On their part, the ad was nothing more than an attempt to increase sales by forcing their name into public discourse—hardly less cynical than a corporation sponsoring a war, or schoolyard fight. They created a commotion, and plastered their logo above it.

Of course, they still sell ‘ladies razors’ at a significantly higher price-point than men’s, despite being identical save for the pink dye. This alone should hint at the fact that their commitment to positive gender relations only goes revenue deep.

It’s all about provocation meeting brand-recognition, and can be dumbed down to little more than corporate sponsored controversy. The fact that they were inarguably on the ‘right’ side of the debate is of little consequence—if the research indicated that the money was on the other side, you can be damn sure they’d flip.

Ultimately however, there is an insidious subtext here which may go unnoticed. It’s hard to say where this starts and ends, but the ability to sell using inflammatory content guaranteed to get a reaction is a smaller part of the general public’s constant demand for controversy and outrage. This ties back in to our last article on Clickbait.

On the whole, we seek entertainment and distraction over consideration and reflection. The result—or perhaps the parallel—to this constant demand for outrage, is its propensity to contribute to the further creation and distribution of the truly outrageous. After all, people will sell whatever the hottest ticket is, and when outrage sells even when utterly unattached to truth, we find ourselves in a precarious position where people no longer bother to question what’s true and what isn’t, but only parrot the most exciting stories that fit within their already established viewpoint.

But don’t take our word for it; take a look at this, you simply won’t believe it!

Click Here.

-Brad OH Inc.

Facts that Only 12% of Readers Will Understand! You Won’t BeLieve #3!

Of course, a claim like that is absolutely ridiculous. It would be impossible to verify to any respectable degree, and is entirely worthless with or without such verification. Still…was it part of the reason you clicked the link today?

Honestly, did you want to prove you weren’t among that miserable 98% of idiots who will never understand what you do?

Did you even bother to check the math above, or did knowing more than 98% just sound better than knowing more than 88% of people?

Did you check that time?

I’ll admit, the entire block of text above has been a heinous waste of time, but read on…you won’t believe what’s next!

These are the sorts of headlines we see every day—whether trawling Facebook, or trying to make it through the coverage on your preferred ‘news’ site.

Clickbait is the simple understanding that people interact with things that engage them—that cause a reaction, rather than things that present an interesting idea, or a challenging but important topic. People as a mass don’t want the best, they want what’s catchy.

Spoiler alert: This works because people are—on the whole—dumb animals, who are simply reacting to stimuli in whatever way comes natural to them.

Do any of these seem familiar to you?

  • You won’t believe…
  • People can’t stop…
  • Find out what people in your neighbourhood are all talking about…
  • The secret they don’t want you to know…
  • They are trying to erase this one secret from the internet…
  • Only 82% will know this…

When you see wild claims like this, rest assured that the underlying promise is nothing more than vapid tripe for cheap clicks. Ultimately, it’s nothing more than a cynical attempt to increase page hits, and hence advertising revenue.

Nonetheless, many people spend the better part of their time online falling into these incessant traps, supporting websites which generate profit, but not content. Of course, since the model works, it continues to be reinforced, which makes such Clickbait ever more prevalent, and real content that much harder to find.

The secret behind this success is triggering a reaction from a title, and more often than not, that reaction is an urge to prove that you, the reader, are better than ‘those statistics’ the title refers to. You know better, you are better, you have something other people don’t, and dammit, you’ll prove it by following the instructions and typing an English word with two O’s!

If you see an article with 5M comments all disproving the grandiose claim of the article, it might be worth considering that you’ve been duped.

So, here’s a bit of advice, from us to you. The next time you read something online that gives you an urge to prove you’re especially smart or special—just save yourself the trouble.

You aren’t.

With our warmest regrets,

-Brad OH Inc.

What Should a Government Be?

All too often, political conversations of any sort—whether by public, or by politicians themselves—sink quickly into the mires of partisan politics. Teams of left and right, red and blue, create straw effigies of the other’s values, and burn them upon the altars of their own smug self-righteousness.

This is a matter of hopeless grandstanding—and seldom serves to advance the policies of either side. Elections are won and lost on insults and rumours, and the greater good of the people is abandoned to the wayside of this sickening side-show.

There is a good exercise which can help people of either viewpoint learn more about not only their opponents, but themselves. Setting aside personal emotions and group identities, one may challenge themselves instead to describe only what they believe a government’s role should be. What should it provide, protect, or prohibit—and on what grounds? What is its purpose?

Try to do this without reference to actual individuals, and certainly not to specific parties. Discuss only ideas of the primary functions that must be served.

It is important not to hang yourself on lofty words with little meaning. Freedom, peace, liberty—such words hold high aspirations, but speak little to practical realities. What do they truly mean to you, and how are they to be upheld?

We discussed these concepts in one article, ‘Greed and the Village’, using a simple tribal village as a model for the type of considerations that must be pondered.

We also discussed the fears around giving power to government in the article ‘On the Fear of Big Government’, where we established the wild and barbaric reality of a world with no authority.

Is it a government’s role to protect businesses, or people? Which people, and from what? Are there exclusions to this protection? What happens when the rights of one violates the rights of others? What about when the growth of a company enriches its members but casts many others into poverty?

Is this a natural and enviable result of a free market, or an economic violence which must be redressed?

These are the questions, and the approach to engagement, which can lead people of wildly different persuasions to not only challenge their own beliefs and grow in the process, but also to find the common ground with those who they long considered their rival.

There are very few people on either side of the spectrum who truly want the young to suffer, or women to be scared, or people to live in hateful captivity. By accusing those who think differently of such intentions, we vilify them and close off all possibility of informed debate. Only by remaining open, and seeking sincerely to find the underlying values for ourselves and our opponents, can we hope to find answers which can unite and help people, rather than serving only to reinforce the wild and destructive division that serves only the powerful.

What do you think?

-Brad OH Inc.

Project FearNaught- ‘What Does It Take to Change the World?’

Let’s get back to the question at hand. In the opening article of Project: FearNaught, I said that I wanted to start the conversation that changes the world.

That’s exactly what I intend to do.

What does it take to change the world? That is the question. The answer is still in development, and each of you reading this now will play a role, if you have the strength of will to rise up and join me.

Many different answers have been offered. Some will say that love is the only thing that can change the world. Others will argue that honest education and the ability to think critically are what’s needed.

It may require small acts of kindness. It may take discipline, and virtue.

What does it take to change the world? It takes all of these things, and more. It also takes honesty. Honesty with ourselves, and honesty with each other. Sometimes it will demand honesty to each other. That’s a scary thing. But there’s no room for fear here.

Fear leads to withdrawal, and hence to ignorance. This fast grows into resentment, blame and hatred. Some may say that fear leads to self-betrayal, but this is not true. There is nothing a man can do to betray his inmost truths. He only reveals them. And fear, fear can do this like nothing else.

Fear has changed the world many times.

Fear of the way things used to be, and fear of how they could be. Fear of change, and fear of losing what we have.

Fear of the other.

Fear of ourselves.

Fear of standing up and shouting—only to find that we are alone.

So, what does it take to change the world? Fear. Or a lack thereof. Sure, love can do it, so can education. So too can all those other things in varying degree—but that’s precisely because those gifts are the death of fear.

You don’t need love to change the world. You don’t need schools, or libraries, or healthcare. Fear alone can change the world.

Fear is at the root of all human ambition and control. It is fear which keeps us willing to accept our present circumstances, and fear that has delivered us into them.

And that’s why fear is our target…

So, what does it take to change the world?

If a man seeks to change the world, he must first change himself.

I do not have all the answers, and it will be up to the good readers of this site to take this spark and set it to light upon the tinders of their own communities. By design, ‘Project: FearNaught’ has room for all, and by design it requires the input and participation of the masses. This is not a top-down proclamation, but an essential call for community discourse. With that being said, it must also be stated that, by its very nature, ‘Project: FearNaught’ demands utter self-sincerity of its readers and participants. Without that, you will be reading the potential answers to questions you’ve yet to articulate.

So, take this with you— for if you want change, then it’s your responsibility to make it happen. Take it to the streets. Look fear in the eye, and call it out on sight. Own it in yourself, and point it out in others. For we must first know our fear if we seek to escape its paralyzing hold.

Think, talk…and Fear Naught.

Be part of the debate:Project FearNaught is an effort to start the conversation that changes the world. As such, your voice is key to our ambition. To add your input, questions, or comments, click here.

-Jeremy Arthur

‘Truth Ink.’