Tag Archives: doubt

Re-Share: Bourbons by the Fire

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Under the Green Desk Lamp…

Today, I’m re-sharing the first in a series of articles I’ve created here at Brad OH Inc. This article, called ‘Bourbons by the Fire’, was first released in 2014, and was largely written–I believe–in a small bar in Vancouver, shortly after a Bruce Springsteen concert.

The article became a favourite of mine, and in 2016, I released a follow-up, called ‘Beers by the Bonfire’. That one was conceived at a friends house out in rural Alberta.

I’m currently working on the next article in the series, so in anticipation of that release, I’ll be re-sharing the originals–the first today, and the second shortly thereafter.

The new article–title to come–will follow once those have been re-shared. Stay tuned!

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There’s a bottle of bourbon in arm’s reach of my chair, and through the window in front of me I can see the last vestiges of the day’s light hanging on the horizon. It illuminates the glass like hot iron. It seems the sunsets last longer these days. Or it could perhaps be that, with each one that passes, that singular moment when the last ray of sun clings to the western sky lingers longer in the mind, with its promise that light will come again.

On nights like this, the dangers of thought far outweigh those of the bottle, and the intoxicating effect of knowledge brings a sickness far worse than any hangover imaginable. And so I have a drink.

It’s a strange time, a time when any decent person with an eye for details might come to suspect they are one of the few remaining sane souls left in a terribly dystopian world—the sort of world where little girls grow up dreaming of being heiresses.

These days, the heedless ambition of the powerful is to society as is cancer to the individual. It first gnaws at the extraneous, chipping away the small pleasures and devouring the variety of life, making all things secondary to its demands.

But like cancer it grows unchecked, consuming everything allowed to it until all that remains are memories of times that were better, when hope for a brighter future still blossomed in the hearts of those now disenfranchised by the voracious appetites of its expansion.

It’s a desperate time—the kind of time when great ideas tend to come along… or else when people will cling to the best idea they come across.

I take another drink, a long one. It’s warm going down my throat, and fire in the stomach—a slow, soothing sort of burn.

The sun is growing dimmer, and light and dark weigh heavy in my thoughts. They’re timeless concepts—forged into the spirit of our society by countless books, songs and films. For me it was Tolkien, but the sources are innumerable.

Sometimes when my mind wanders, it goes unbidden to dangerous places. There are times that I wonder where the decency of man has gone. We’ve all heard about it—that innate spark of light within all people, destined with only the slightest encouragement to guide us from the ever encroaching darkness.

It’s getting darker.

We are but monkeys grown beyond our means. We make up stories, and bow before them to reckon ourselves to the fact that we are raised with a terrifying capacity for evil, yet maintain a gentle compulsion for good.

It’s not an easy understanding to bear, and the more you know, the madder you go.

I can see how it happens, how you can get lost within your mind. You chase some dream, and at first it dances about the edges, enticing you to believe you might catch it and make it true. But it leads, and you chase. Like a boy following a rabbit into the forest, you pursue it until you lose the trail. Then you look around to realize you’ve lost your own as well. You are left with no clue where on earth you are… or worse still, you’re not sure you remember who you are.

A man needs to fight against it, that infernal apathy. It’ll set in and boil, and pretty soon even the most casual of social encounters will feel like ships passing in the night fog.

Again, the bourbon soothes my thoughts.

What is a man to do? That’s the question that keeps bouncing around my head as my fingers rest limply on my keyboard. People often think I’m multi-layered, but the truth is I’m just multi-talented. This is my weapon—the written word is like a Lego set for smart people, and the destructive potential it can harness is a terrible thing to behold.

People glue themselves to reality programs, fixating on fictional calamities as their government is looted by faceless Corporations and their inalienable rights are stripped away like the clothes of a drunken debutante in a dingy frat house.

This is the reality allotted to us, and it’s difficult to blame the cowards for looking away and leaving it for the next generation. It’s a defense mechanism rooted deeply in our DNA.

With a web as intricate as this, no answers are clear, and even the most optimistic zealot can find himself lost in the chaos around him. But one must not avoid doing right for fear that the devil has deceived them into doing wrong, or else surely he has.

I grit my teeth and crack my knuckles. They’re stiff, and the flesh is dry and cracked. Have I grown this old in so short a time?

Everyone else is smiling, and a cheery voice on a television to my right tells me that quick and harsh punishment will come to the foreigners who object to our imperialistic agenda.

A cheer rises up—on the television to my left, a touchdown has been scored.

Godforsaken idiots.

My mind drifts again to the tales of my youth, and the things they promised: ages of miracles, and the certain defeat of darkness. It always took until the last moment—when hope held on by the thinnest thread. That’s when delivery always came, when people woke up to their innate power to change the world, and made real the paradise they cradled secretly in their hearts.

The sun is down now, the window dull and translucent once more. Outside, neon ads flash, telling me it’s time to buy a new phone. Then everything will be ok.

Darkness has always been our nature. It doesn’t need to be forceful, for it can grow at any time, and is capable of overtaking us and condemning us to savagery whenever we let down our guard.

The light within is different. It flickers perilously, and I’ve heard it said that once it’s out, it’s out. It may dwindle, imperceptible at times, yet it’s driven ever towards great good and kindness.

Sometimes we must squint to even detect it, yet in dark times like these, it is the thing we must search for the most earnestly, and count on for deliverance.

This is an active process.

Few things truly raise my ire, but the depthless greed and thoughtless destruction wrought by the heedless empowered lights a righteous fury deep in my bones.

There’s music playing somewhere, but I can’t catch the tune. My head swims under the drink, but I’m not confused. It’s certainty that drags my mood down, and the refusal to close my eyes to that which surrounds me. An unfailing belief moves my fingers now, and their clatter upon the keys pounds out a drumbeat all my own.

It’s short and simple. Its rhythm churns like a locomotive, driving itself on by necessity. It says that we must return to decency. It proclaims that glib cynicism and ironic detachment are the tools of cowards, and that making a joke of the night is the surest way to get lost in the dark. Above all, it wails that even under the guise of freedom—callousness and selfish greed must not be the fundamental underpinnings of our society.

If you don’t hold to that, know that you have an enemy in Brad OH Inc.

I take another drink, and the comforting warmth brings a smile to my tired face.

-Brad OH Inc.

Re-Share: On One World Government

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purelyspeculation

‘Globalism’ is a popular scare-word these days, which people on all sides of the political spectrum tend to treat like the inevitable plot of moustache-twirling villains.

While it may a difficult concept–and is certainly a high ambition–we’ve long argued that a unified world is likely the greatest hope for salvation we have.

What do you think?

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The entirety of human history is marked by endless wars—alliances formed and broken around access to resources, slightly differing Holy texts, and eventually, the residual hatred stemming from either cause. A quick look at any globe will paint the picture clearly enough; a world divided by jagged lines of opposing colours. Deep-seated cultural tensions reinforce national boundaries, while crooked trade deals, tariffs, media bias and, above all, a heaping helping of fear and paranoia keep people around the globe focussed on their benefit alone as they cast a dubious eye upon their neighbour.

This was also discussed to some degree in our recent article ‘The Final Facet of Globalization’ (Link), in which we established the notion that of all the renewable resources we have successfully imported, we are yet to add empathy to the list. This neglect of such a valuable resource leaves us in a state of constant uncertainty. We need reassurance of our place, and our exceptionality. Further, we feel the constant compulsion to glut ourselves on all we can possibly consume to sooth our fears with placebos and distractions. After all, if one nation can be so selfish and vile, should we not expect the same from others?

But this sense of division is exactly the problem, and as such it is exactly the error we seek to redress today. So, if we are divided by national boundaries, and distrustful of everyone beyond ourselves, if we attribute human worth based on fictional lines on a map and take pride in one culture at the expense of all the rest, then what are we to do?

Well, despite the paranoia passed down to us from generations of science-fiction (much of it excellent), a one world government is ultimately the only conceivable end-goal for our planet (Link). People must move away from national boundaries and towards a more functional global perspective—with regards to space travel, resource management, and switching our perspective from the differences of races to the unity of the human race.

Fanciful fluff admittedly; still, this doesn’t change the facts. It’s not only a moral imperative, but a logistical one as well. In order to keep this increasingly broken planet running, long-term and unilateral vision is absolutely necessary. We need to plan and implement serious change if we wish to repair our ecosystems and establish a sustainable world, and this cannot possibly be done in a geo-political landscape sewn with distrust and outright hatred.

When minds are set against each other, the human tendency is to treat all interactions as a zero-sum game. We make our decisions under the subconscious (sometimes) assumption that if we don’t hedge our bets and assume the ‘other’ is eager to betray us, then they inevitably will.

Sadly, this assumption is correct more often than not.

But the world is changing, and if this is by our hands, then so too are we equipped to interact with this change in an informed and conscientious manner—but only if we first learn to view the trajectory of the world as a shared responsibility. This can only be done by unifying as a species.

A single world government then is our only hope—to erase national boundaries and move beyond political, economic, racial, and religious divisions and into a broader consciousness. By ceasing to war internally and instead focussing our efforts outward, our potential is beyond the scope of imagination.

As discussed in our article ‘Saving the World 101’ (Link), the technology at our disposal could easily allow us to improve the efficiency and equity of any economic and social systems needed to address population sustainability, while the great minds of the world may be set upon space travel, colonization and mining, improving GMO technology, advancing organ and meat cloning capabilities, and expand the nascent field of 3D printing into an internet-based, world-altering revolution.

Ultimately, the inherent potential of humanity has ever been beyond the pale of our comprehension. It is always defined by our times: our technologies, our arts, and our interactions. When fear and violence are what we ardently expect, we are unlikely to be disappointed. But with the rate of our technological capacity increasing exponentially, and the accordant ability to communicate instantaneously and en-masse, we are at the threshold of an era in which we can attain a better view of the scope of this human potential than ever before.

At last, we can imagine a unified world where all thrive and find their place, but first we must confront within ourselves the age-old and well reinforced perspective of ‘us vs. them’. For it will only be when we look at ourselves as one that we will finally manage to look outward and envisage our shared future. Otherwise, we are doomed to repeat the same cycles of distrust and violence we have been mired in for time uncounted. And yet, the time we have to do so may not last much longer.

-Brad OH Inc.

Re-Share: Has Bernie Sanders Been Casting Pearls Before Swine?

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As the world sits silently and watches the COVID-19 crisis unfold, it is easy to feel like life is on pause as we learn to face this new and unexpected challenge. Perhaps sadly, that is not the case, and even as we focus on the fresh fight ahead of us, old and familiar cycles are repeating themselves right under our noses.

Today, we look back to a post from June 5th, 2016. Has America learned nothing in the four years since then?

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This week, the American people will have their final chance to capitalize on the heartfelt platform of hope proffered by presidential candidate Bernie Sanders. Will they take this opportunity, or has Bernie merely been casting pearls before swine?

We’ll find out on June 7th, as the DNC hosts their final major round of primaries, with 6 states holding contests, and a grand-total of 694 pledged delegates up for grabs. As of the writing of this article, the pledged delegate count sits at 1500 for Bernie Sanders, and 1770 for his opponent Hilary Clinton.

It must here be noted that this does not include super-delegates—the patently undemocratic party elites who are afforded the opportunity to pledge their loyalty according to their personal interests, rather than the will of their constituents. Of these, Hillary currently has 520, while Bernie holds a comparably measly 45. Although these super-delegates have currently promised their loyalty as such, their support is not locked in until the Convention in July. It’s possible therefore that the events of June 7th could weigh heavily on this final process, and herein lays Bernie Sander’s greatest hope.

sandersBased on these current numbers, Sanders would need to take ~71% of the vote on the 7th in order to enter the Convention with a compelling argument. It’s a tall order to be sure—but not wholly impossible. Still, even if Sanders and Clinton went to convention with relatively equal delegate counts, the onus would be on Sanders to convince the super-delegates to throw their support behind him—a revolutionary thinker who has consistently challenged the very sort of entrenched Establishment politics upon which the super-delegates are based.

It’s not an encouraging scenario, and it brings us back to our initial question. In his campaign, Bernie has been infallibly consistent in the message he’s delivered to the American electorate. His vision is that of a nation which values its people as a whole, and not simply its business owners and billionaires. He has captivated the youth and other well-meaning people of the nation with the rather seditious notion that government must serve its people: that fair taxes must be paid by everyone, and that the use of those taxes must at all times be aimed at improving the station of the population as a whole—rather than merely protecting the interests of the rich and powerful.

For the majority of the civilized world, these ideas are already held as sacrosanct. Unfortunately for him, Bernie Sanders is running in America, where the reek of Reaganomics still lingers in the very fabric of the economic structures, and the working class still confuses the meanings of freedom and fiefdom.

So if Bernie’s natural empathy for the working class and indefatigable hope for the future have captured the minds of the electorate, it may prove rather less effective in securing the support of the ruling elite. Rather, his argument will soon switch focus—insisting (and not without merit) that he is the most likely Democratic contender to topple Donald Trump—that unholy mess streaming down from the recently self-eviscerated GOP.

Unfortunately, the Democratic National Committee is firmly entrenched in its current politics—hell, their pocketbooks depend on it. So this argument—though valid—may still fall upon deaf ears, leaving America in a more dismal situation than ever.

If June 7th turns sour for Bernie, this rare opportunity for positive growth will have been momentarily squandered, and Americans will be left with a choice between Donald Trump: a hair-brained demagogue promising to fan the already raging flames of fear and bigotry, or Hillary Clinton: a sorry shill of a candidate whose sound-bite message changes with every opinion poll, but whose true priorities are as intrinsically tied to Wall St. and the corporate elite as is her fundraising. Either would likely mean another four years of rule by corporate interests…and a depressing admission that despite the growing mass of well-informed and even-headed voters, the powers that be still have a fatal stranglehold on American politics.

For voters on both sides of the political spectrum, this scenario would amount to little more than a compulsion to vote for the ‘lesser of two evils’—all while knowing full well that the end result will favour the entitled rich, and further isolate the vast majority of society from active political discourse.

1401x788-Screen-Shot-2015-06-04-at-12.45.15-PMHowever, this won’t be the case…at least not entirely. The message Bernie has been spreading is nothing new—hell, he’s been saying it the entirety of his 35-year political career, and most of his life besides that. What’s more, it is the ever-growing sentiment of the caring and politically-informed—not restricted to the young alone as the media often claims—open and accessible to all with the mind to understand the scope of their situation, and the resolve to damn well do something about it.

Bernie has not created this movement, but rather he has acted as the lightning rod for an already growing resistance. He has become the voice of a generation who have had enough of the unfair playing field they have been given, and who seek to build a system that is fair and compassionate; one which provides for all of its citizens the opportunity to flourish in a country which has no justifiable reason to offer anything less.

While Bernie has been the mouthpiece, this surging tide will not end with his campaign (should it indeed end). Bernie Sanders has shone a light on the reality of our station—showing countless people that they are not alone in their hope for a better world, and that they are not naively idealistic in their expectations. This ever increasing sense of justice is one that cannot help but spread, simply because it is rooted in a truth far more fundamental than the forces of greed and vice against which they strive.

If Bernie’s message could be encapsulated in a few words, it would be this: ‘We can do much better’. He has spoken this time and again—sounding often enough like a broken record—and despite the potentially disappointing results of this year’s primaries; his message has not fallen on deaf ears. People perceive how much better we can do, and even though the forces of greed may once again prevail, the lasting sentiment of this movement will continue to flourish. Now, its message is a bit different. The knowledge of a better world is beyond doubt, but so too are the obstacles to obtaining it all the more evident.

So perhaps Bernie has cast pearls before swine—far too many swine at least. But his pearls have nonetheless been plucked up by deserving and admirable minds, and their message now, seeing the fight before them, may be best expressed with a line stolen from the late great Pete Seeger. Democratic Socialism and Bernie Sander’s Revolution are of one clear and conscientious message: ‘We are not afraid.’

sanders-vpr-laslo-20150910So, although trampled and despoiled, pearls they remain. And if there are dark times ahead, then so too is there the promise of brighter days. The masses, I am convinced, have been awoken, and never again will their eyes be closed to the truth of their oppression, nor from the laudable promise of a fair and equitable world which values it’s humanity above its finances. For this at least, we owe Bernie Sanders a debt of thanks—time alone will reveal just what a great debt that is.

-Brad OH Inc.

Madness, Misers, and the Miserable Prospect of 4 more Years Under Trump

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It’s been a dark week—marred by cynicism and maligned by the self-serving greed of a party that claims to be for the people. The Democratic Primaries are tightening, with Buttigieg, Klobuchar, and O’Rourke all dropping out of the race just ahead of the crucial ‘Super Tuesday’—when 14 states cast their votes in the primary race.

Not only did this move clear the field, but also saw each of them endorse candidate Joe Biden, former Obama VP, and a veritable bag of bones who makes beige seem compelling. The choice is most often defended as an electability claim, which seems surprising in regards to a candidate with a pathetically dismal turnout prior to Tuesday—especially given his association with one of the most popular political figures of this generation in President Obama.

Endorsements mean more than they should though—that is to say, more than nothing—and Biden won big on Super Tuesday, landing him in the top spot, with 627 delegates to second place Sanders’ 551 at the time of this writing. The next closest competitor, Warren, held only 64 before dropping out on the 5th of March.

Following Super Tuesday, Scrooge McDuck imitator Bloomberg called it quits on his self-financed bid to buy the coveted spot as leader of the USA, also taking the opportunity to throw his support behind Biden.

This Biden love and the endless claims of electability may seem surprising, given that after the first three primary contests—prior to these endorsements—Biden held a measly 15 delegates to Sanders’ 45.

In truth, arguments that Sanders is not sufficiently ‘electable’ come down to one thing—the old Red scare. Fear of the second half of Sanders bandied ‘Democratic Socialism’ still has many below the Mason-Dixon line soiling their overalls; there’s no denying this fact. But Democratic Socialism is a far stretch from the Communism of old, as we have explored in past articles ‘On Bernie Sanders and Changing Economic Systems’, and ‘What is Democratic Socialism?’.

Still, Sanders and his solutions have become increasingly palatable to the citizens of America since 2016—and even then may have been the far superior choice over Clinton, as explored in the article, ‘Has Bernie Sanders Been Casting Pearls Before Swine?’.

No, it’s a fool who thinks this sudden surge of Biden love from the DNC is motivated by concerns of electability. They’d have learned that lesson last election. Biden is every bit the war-hawk, establishment crony that Clinton was, with less personality than tofu, and an obviously declining mental acuity. He’s a lame-duck candidate who’s already lost two presidential bids. He’s Hillary-light, and lacks even the potential marketability of ovaries. If he gets the nod and does even half as well as she did, it will give credence to nothing beyond the claims that Hillary’s failure to defeat Trump was due largely to America’s discomfort with having a woman at the helm. Either option is a dismal prospect.

No, these endorsements are about something else. No one in the arguably accomplished position of these 4 would be dense enough to tempt fate a second time with a weaker candidate. Trump is many things, and few of them have any proximity to even the most moderately positive traits. But he does have charisma, and he does inspire passion in his fanbase. If he faced Biden on the debate stage, he would devour the old fool—publicly masticating him to the slathering cheers of his ardent supporters.

It would be a god damn massacre.

So why take such a foolish gambit? Clearly, this is an age of extremes. An age of passionate adherence to alternatives, when both left and right seek to sunder themselves from the status quo of the establishment and take back control of their democracy. Trump has given the right that to a tee, and the fervent joy he’s inspired in his loyalists renders them blind to the turmoil he leaves in his wake.

Bernie is the only answer remaining to the left. He is a radical, and he has answers to counter any point of Trumps. Bernie has a plan, he has passion, he has charisma, and he puts people before self-interest. With full acknowledgement of this writer’s bias and personal political leanings, Bernie stands as the best option to help America move into a more progressive and egalitarian future than they’ve ever seen.

Sadly, these endorsements aren’t about any of that. Electability be damned. People, progressives, and democracy itself be damned. These are not progressives, and they barely befit the term democrat, save for the sad reality that the past decade has revealed this to be the very core of the DNC—to protect their own wealth. To live the status quo or die in its defense. That’s just what they are willing to do. For the DNC to repeat the mistakes of 2016 would be the nail in the coffin of their own slow suicide. It would almost certainly mean another 4 years of Trump, which to them would perhaps be the preferable choice over paying slightly more taxes so their constituents could live the ‘high-life’ of accessing the luxuries of health-care and affordable education.

So, the road ahead is a dreary affair, but not hopeless. One of the most interesting factors remaining to be seen is who former candidate Elizabeth Warren will endorse. Will she stick with her progressive aspirations, and join Sanders to create a potentially formidable alliance, or will she go the way of apathetic self-service as the rest have done?

The flow of time is the inevitability of progress. To deny the tides is to be washed away beneath them, and left like the statue of Ozymandias for history to forget.

The people will have their day. The old ways have died, and progress will not be halted forever. In these treacherous times, change is only going one of two ways: Bernie’s, or Trump’s.

The days of the establishment’s status quo are gone. In the past week, they have shown this more than any election ever could.

-Brad OH Inc.

Change, Fear, Truth, and Renewal

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Under the Green Desk Lamp…

Green DesklampThe only immutable

Force in the world,

The grinding of time

Is the sense of absurd.

Futility tracing its

Claws down your back,

And leaving its markings

On minds sorely wracked.

Then doubts do set in

And preponderance lost,

So shifting with worry

To escape at all cost.

When realization

Makes fools of us all,

Stand tongue-tied and mute

Never hearing that call.

Not too late does it happen

That sudden release,

Understanding, acceptance,

And finally, peace.

-Brad OH Inc.

Re-Share: I Found God in the Drums of ‘Boléro’

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Under the Green Desk Lamp…

Green DesklampTolkien, philosophy, music. This is one of my favourite posts, and it deserves to surface again.

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This article is inspired by the classical piece ‘Boléro’ (Link), by Maurice Ravel (1875-1937) (Link). If you aren’t familiar with that piece, it should be considered required listening for the article to follow. You can find it here (Link).

I listened to this piece recently, and found an unexpected intensity within its plodding rhythm. I hadn’t put the song on for any specific reason, yet early in, I understood the depth of the moment I was having.

It should also be noted, perhaps, that I was at the time firmly entrenched in my (11th?) reading of J.R.R. Tolkien’s ‘The Silmarillion’ (Link), a book to which I ascribe particular inspiration. So you should probably read that, too.

Nonetheless, my revelation started with the first beat of that oh-so-familiar snare-drum. Described as an ‘ostinato’, the pulsing rhythm of this opening drum continues throughout the entire song, remaining constant as everything else is thrown into chaos.

It struck me immediately as terribly spiritual, although it took me a while to articulate exactly why that was.

You see, in ‘The Silmarillion’, the one God, Eru Illúvatar, conceives of creation as music—performed by his angels, the Ainur. The Ainur sing his tune, but among them is the spirit Melkor, who sews discord into the song, and causes turmoil. Some of the Ainur join in Melkor’s discord, while Eru adds new themes to the music to counterbalance Melkor’s efforts.

In the end, when all music stops, Illúvatar offers the Ainur an opportunity to see what they have done, and creates the world and all existence to reflect the reality of his divine tune. Unto the Ainur he says, “Mighty are the Ainur, and mightiest among them is Melkor; but that he may know, and all the Ainur, that I am Ilúvatar, those things that ye have sung, I will show them forth, that ye may see what ye have done. And thou, Melkor, shalt see that no theme may be played that hath not its uttermost source in me, nor can any alter the music in my despite. For he that attempteth this shall prove but mine instrument in the devising of things more wonderful, which he himself hath not imagined.” (Pg. 17)

Since childhood, this story always struck me as one of the most apt and inspiring metaphorical representations of the divine will. And so, as I listened to the ever-increasing notes of ‘Boléro’ rising above and competing with the persistent drum-beat in the background, this was the idea that settled in my mind.

The Silmarillion goes on to tell of the events of Middle-Earth being a representation of the Music of the Ainur, and assures us that although great evil does occur, its power is limited, and in the end all things turn to the greater good. This requires a lot of faith, but it’s something I’ve held onto since first reading it as a young elementary school boy—hoping that it would prove true in our world as it does in this fantastical place.

Throughout the duration of ‘Boléro’, the snare drums maintain their eternal beat in perfect rhythm. Meanwhile, horns and woodwinds, strings and symbols are taken up against the drums. They increase endlessly throughout the song, rising to an incredible cacophony and very nearly drowning out the snare drums which are their source.

At times, the listener can barely hear the drums, but when the music changes, or when there is a brief silence in the din, they are ever to be found beneath the turmoil, just as they were before. Patient, persistent, eternal.

Taking this in, I couldn’t help but feel I heard God in those snare drums. The music rising against it was like the duelling theme of Melkor—want and greed and malice and destruction. These are present still in our world, and will often threaten to overwhelm the senses of those unguarded ears who know not how to find the consistency of Grace beneath.

Much like the confusion of the composition at hand, it’s easy to get lost in this world. These days, perhaps more than ever, the myriad distractions and temptations we meet each day are easily sufficient to overwhelm the senses and deafen us to reason and decency. It takes a concerted effort and a determined will for us to focus on what is right and just, when so much around us seems so dark and hopeless.

But of late, I have seen greater evidence of Grace and beauty in this world than I have long held possible. It’s buried no doubt, often times nearly beyond reach. And all the while the daily racket of industry, and want, and loneliness and grief compete for our ear, turning us away from the true rhythm of the world and focussing us only on ourselves.

But to miss the rhythm is to miss the point entirely.

For no matter how dismal the world can be, there is light to be found, and beneath the din there is the rhythm of Grace for any with the will to listen for it. Immutable and constant, it plods along as it always has, unaffected and undeterred by all the competing noise, and when the racket of distraction dies down, its beauty sounds out all the clearer.

I know it isn’t easy. The clamour of discontent can be deafening, and it is often all too easy to fall into this discord and march along with the madness rather than keep to course. But this is folly, for no matter how distant it may seem, for every evil there is goodness still. Where there is hate, there is also love. Where there is terror, there may also be found mercy. For the loneliness of a consumerist society there remains the comfort of the family home. There is friendship, and loyalty, and faith, and hope, and honour…for every conceivable darkness, there is a light which can still set things right.

The drums of decency pound on, and when the din of darkness rises too high for the ears to readily perceive them, all the more must we focus our hearts and minds to that eternal rhythm, and trust that all will unfold according to that divine beat.

-Brad OH Inc.

Identity and Action

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Dear America,

It’s been a while since we talked. Maybe that’s my fault.

On second thought, no, it’s definitely your fault.

You see, with each passing day you become a little more difficult to bear, and it does nothing to make a person want to reach out and connect.

You’ve got a problem, deeply rooted within you, and you just can’t seem to shake it. What makes it worse, you continue to struggle in even accepting what’s wrong. I hear it all the time, even from so far away. It’s a common refrain that so many of you use to brush away the undeniable and reframe the unthinkable.

“Is this really who we are?”

It may seem like harmless rhetoric, or perhaps an attempt to differentiate oneself from the masses, but it’s also insincere, and at its root, fundamentally dishonest.

The questions acts as a challenge, but the fact is that it goes unanswered, when the answer itself is entirely too apparent.

Yes.

Yes, it is who you are.

America, as it is right now, with all the imbecilic deceits and dangerous hatreds, chooses each day who it is.

See, it’s easy to talk about what you want to be, or who you’re going to be, or what you should have been. But these false-identities amount to nothing. We aren’t who we wish we were, and we aren’t who we tell people we are. It’s not about perceived identity, it’s always about action.

You are how you treat others, what you do, and how you conduct yourself. That’s what makes a person (or nation) who they are.

So, America, it’s time to settle your debts, pay the tab, and take account of who you really are. Just as any fitness instructor, diet coach, or motivational speaker will tell you—if you want change, then get up and make it happen.

If this is not who you want to be as a nation, then decide what you do want, and figure out how to make it happen. The excuses are getting old. The time for asking “is this who we are?” has passed.

Yes, it is.

The question now then, must be, “what are you going to do about it?”

-Brad OH Inc.

Re-Share: Dear America

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I first published this article in August of 2016. Sadly, it is all the more salient today, and therefore, it must be said again…

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Dear America,

It’s time we had a chat. I’ve been thinking about it for some time—stewing and chewing my lip and hoping the feeling would pass. Sometimes, after all, it’s best to wait things out; give it some time, let emotions cool, and perhaps things will just settle down.

It’s gone on long enough now.

It’s nothing major mind you, and I’m certainly not looking to make a ‘big deal’ about this, but there’s something you do far too often to overlook. It’s insulting, disingenuous, and, dare I say, egomaniacal.

So let’s just have it out right now. America, you really, really need to stop claiming it as your solemn duty to protect the world. Freedom is not your export.

As the world watches you plunge into chaos with sorrow and trepidation, it seems a terrible injustice to hear you continue to describe yourselves as world-leaders, while simultaneously chastising the state of the world. Be clear about this—if leaders you are, then you must take full ownership of the bad along with the good.

You have made a commodity of greed, and the pursuit of vice has long overtaken those of liberty and happiness. If you are a role-model, it is primarily for bombast and falsehood—for yelling and kicking dirt and ignoring reason until everyone else gives up on you and you sit alone to wallow in your own petulance.

You speak of freedom and democracy in the same breath as economic-sanctions and drone strikes. You’re like the oversized moron on the playground preaching about self-restraint by playing ‘stop hitting yourself’ with the runt.

It’s not as funny as that analogy may lead you to believe.

It is an insult to the world at large to be chastised about morality by rat-fink purveyors of calamity such as yourselves—it’s beyond ironic, it’s downright pathetic.

But it’s not just about us and our hurt pride. It’s not even only about the importance of owning up to your actions—although this is certainly a laudable goal as well. It’s about you, and the inexpressible importance of being sincere with yourself.

As it stands, you live in a state of terrible cognitive dissonance. Calling for war while praising your mercy, and condemning greed while lining your coffers through the toil of those with less.

It is time you set aside the false braggadocio and face your true self America. Be honest with who you are—own it first, and then decide if you wish to change. For without facing our true selves—we cannot ever hope to be at peace.

Of course, if recent headlines are to be trusted, perhaps taking a good hard look into the mirror is exactly what America has been doing of late. The question then becomes, will you like what you see? (Link)

-Brad OH Inc.

Outrage Marketing

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Last week, we talked about the insidious practice known as ‘Clickbait’. While Clickbait is a loathsome gimmick used to draw simple people to even more simple ends—namely ad-revenue—there are other marketing practices which present an even more surreptitious threat.

Specifically, the topic today is the tactic known as ‘Outrage Marketing’.

For those unfamiliar, Outrage Marketing is the nihilistic attempt to create a large-scale controversy in order to get your branding out to a larger audience. This is a far deeper concept than Clickbait, and requires a good-deal more care as we explore the potential pros and cons therein.

In general, Outrage Marketing relies on making some innocuous statement or observation that has nothing to do with the product being sold. It presents a moving—or provocative—tableau, set to complementary music, and usually only the closing logo will identify exactly what is being sold.

The hope here is that the inevitable controversy created will continue to carry the name of the product, thus getting the product into the mouths and minds of far more people than a simple, direct, and informative ad could ever hope to.

For ease of discussion, let us risk taking part in the cycle by looking to a recent example. In order to minimize our role in these questionable practices, no links will be provided—advertising doesn’t come free here at Brad OH Inc.

Earlier this year, Gillette released an ad that challenged toxic masculinity, providing negative examples of male behaviour, then asking whether or not this was really ‘the best a man could get’.

In the interest of full personal disclosure, I loved the content of the ad. Toxic masculinity is a dangerous blight on our society, one which leads men into dangerous patterns of denying any emotion but anger, and which forces countless women to live in fear of the terrible results of such a hideous mindset.

It is a cultural norm which must be challenged at every turn—discussed, broken down, and replaced with a mindset that encourages a full and complete range of emotional intelligence for our boys.

The question that remains is—should an international razor company be the one leading this conversation?

It should be noted that this article is not an attack on any company in particular, but rather an exploration of corporate responsibility, and the limits thereof.

At the end of the day, Gillette is a corporation—which means that their sole purpose is to make money for their shareholders. That’s it—that’s the ingrained structure of any extant corporation, and to expect any other behaviour from them is naïve at best.

On their part, the ad was nothing more than an attempt to increase sales by forcing their name into public discourse—hardly less cynical than a corporation sponsoring a war, or schoolyard fight. They created a commotion, and plastered their logo above it.

Of course, they still sell ‘ladies razors’ at a significantly higher price-point than men’s, despite being identical save for the pink dye. This alone should hint at the fact that their commitment to positive gender relations only goes revenue deep.

It’s all about provocation meeting brand-recognition, and can be dumbed down to little more than corporate sponsored controversy. The fact that they were inarguably on the ‘right’ side of the debate is of little consequence—if the research indicated that the money was on the other side, you can be damn sure they’d flip.

Ultimately however, there is an insidious subtext here which may go unnoticed. It’s hard to say where this starts and ends, but the ability to sell using inflammatory content guaranteed to get a reaction is a smaller part of the general public’s constant demand for controversy and outrage. This ties back in to our last article on Clickbait.

On the whole, we seek entertainment and distraction over consideration and reflection. The result—or perhaps the parallel—to this constant demand for outrage, is its propensity to contribute to the further creation and distribution of the truly outrageous. After all, people will sell whatever the hottest ticket is, and when outrage sells even when utterly unattached to truth, we find ourselves in a precarious position where people no longer bother to question what’s true and what isn’t, but only parrot the most exciting stories that fit within their already established viewpoint.

But don’t take our word for it; take a look at this, you simply won’t believe it!

Click Here.

-Brad OH Inc.

Facts that Only 12% of Readers Will Understand! You Won’t BeLieve #3!

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Of course, a claim like that is absolutely ridiculous. It would be impossible to verify to any respectable degree, and is entirely worthless with or without such verification. Still…was it part of the reason you clicked the link today?

Honestly, did you want to prove you weren’t among that miserable 98% of idiots who will never understand what you do?

Did you even bother to check the math above, or did knowing more than 98% just sound better than knowing more than 88% of people?

Did you check that time?

I’ll admit, the entire block of text above has been a heinous waste of time, but read on…you won’t believe what’s next!

These are the sorts of headlines we see every day—whether trawling Facebook, or trying to make it through the coverage on your preferred ‘news’ site.

Clickbait is the simple understanding that people interact with things that engage them—that cause a reaction, rather than things that present an interesting idea, or a challenging but important topic. People as a mass don’t want the best, they want what’s catchy.

Spoiler alert: This works because people are—on the whole—dumb animals, who are simply reacting to stimuli in whatever way comes natural to them.

Do any of these seem familiar to you?

  • You won’t believe…
  • People can’t stop…
  • Find out what people in your neighbourhood are all talking about…
  • The secret they don’t want you to know…
  • They are trying to erase this one secret from the internet…
  • Only 82% will know this…

When you see wild claims like this, rest assured that the underlying promise is nothing more than vapid tripe for cheap clicks. Ultimately, it’s nothing more than a cynical attempt to increase page hits, and hence advertising revenue.

Nonetheless, many people spend the better part of their time online falling into these incessant traps, supporting websites which generate profit, but not content. Of course, since the model works, it continues to be reinforced, which makes such Clickbait ever more prevalent, and real content that much harder to find.

The secret behind this success is triggering a reaction from a title, and more often than not, that reaction is an urge to prove that you, the reader, are better than ‘those statistics’ the title refers to. You know better, you are better, you have something other people don’t, and dammit, you’ll prove it by following the instructions and typing an English word with two O’s!

If you see an article with 5M comments all disproving the grandiose claim of the article, it might be worth considering that you’ve been duped.

So, here’s a bit of advice, from us to you. The next time you read something online that gives you an urge to prove you’re especially smart or special—just save yourself the trouble.

You aren’t.

With our warmest regrets,

-Brad OH Inc.