Unions on the High Seas

Ladies and Gentlemen, we here at Brad OH Inc. are writing you today not with the usual merriment and cheer you have come to expect from our Corporate correspondence. No, today we are writing to address a grave concern.

Talk of ‘Worker’s Unions’ has grown to a dreadful cacophony, and menial labourers the world over are falling under the illusion that they are deserving of the same sorts of rights and freedoms as those who possess great wealth as a result of their breeding, connections, conniving, and/ or dumb luck.

Now, those that have never had will surely never understand the high position of those who have never wanted, and trying to explain such grand distinctions will be lost on the sort of people who spend their days on dull tasks like counting change, saving money for Doctor appointments, or worrying if they will be able to run their car the next day.

I mean…running your own car…for heaven’s sake!

In time’s like this, we feel it better to take a simpler approach—the sort of approach that even those who have not been afforded the finest educations can appreciate. That is to say, a direct moral analogy.

Often, when trying to decide if what we’re doing is right, it’s best to examine how we feel as we attempt it.

So, to those poor (literally) souls trying to unionize, let’s take a stroll through the steps forward to see if there are any points you may want to reconsider.

It starts off—to my understanding—with sneaking around like thieves in the night, trying to get the support of your comrades while avoiding the attention of your rightful owne…bosses. You’ll need to get over half of them on board before launching your hideous plan, lest you risk being thrown out for your treasonous efforts.

Meanwhile, your oblivious and well-intentioned bosses go on with their daily routines—you know, things like scheduling work, paying your way through the world, and creating an economy in which you might eke out your meager existence. All the while, you are plotting to undermine, betray, and steal even more from them.

If all of this doesn’t make you recoil with shame, perhaps the analogy will do the trick. If you cannot think of any particular historical situations where the same descriptions might apply, we’re happy to help.

Mutiny.

You are basically planning a mutiny—overthrowing the rightful captain of a ship to take it away from them, claim it as your own, and send into fatal exile the one person who created everything you covet.

Now, if that still doesn’t give you pause, consider that the historical punishment for mutiny—even a whisper of it—was death.

Of course, the modern ‘PC movement’ would prevent your overlords from literally sentencing you to death for planning a union—at least if we ignore the potentially fatal consequence of not unionizing—hunger, poor education, lack of healthcare, lack of insurance…but we’re getting distracted here.

In all likelihood, your efforts at subversion will need to be combatted in a more ‘modern’ way, but rest assured, we’re working on it!

In the meantime, it may be in your best interests to show a little gratitude for what you have rather than slathering over what others have. Of course, if that’s not good enough for you, maybe a bit of distraction is the ticket. In that case, it might be best to follow the profound wisdom of Delta Airlines—some of the saltiest Captains sailing the highest of seas.

You can find that advice right here.

We sincerely hope this has been an educational and reflective experience for all you workers out there. Please remember, everything you need will be provided by your dutiful Corporate masters.

There’s nothing more you could hope for…trust us.

-Brad OH Inc.

Outrage Marketing

Last week, we talked about the insidious practice known as ‘Clickbait’. While Clickbait is a loathsome gimmick used to draw simple people to even more simple ends—namely ad-revenue—there are other marketing practices which present an even more surreptitious threat.

Specifically, the topic today is the tactic known as ‘Outrage Marketing’.

For those unfamiliar, Outrage Marketing is the nihilistic attempt to create a large-scale controversy in order to get your branding out to a larger audience. This is a far deeper concept than Clickbait, and requires a good-deal more care as we explore the potential pros and cons therein.

In general, Outrage Marketing relies on making some innocuous statement or observation that has nothing to do with the product being sold. It presents a moving—or provocative—tableau, set to complementary music, and usually only the closing logo will identify exactly what is being sold.

The hope here is that the inevitable controversy created will continue to carry the name of the product, thus getting the product into the mouths and minds of far more people than a simple, direct, and informative ad could ever hope to.

For ease of discussion, let us risk taking part in the cycle by looking to a recent example. In order to minimize our role in these questionable practices, no links will be provided—advertising doesn’t come free here at Brad OH Inc.

Earlier this year, Gillette released an ad that challenged toxic masculinity, providing negative examples of male behaviour, then asking whether or not this was really ‘the best a man could get’.

In the interest of full personal disclosure, I loved the content of the ad. Toxic masculinity is a dangerous blight on our society, one which leads men into dangerous patterns of denying any emotion but anger, and which forces countless women to live in fear of the terrible results of such a hideous mindset.

It is a cultural norm which must be challenged at every turn—discussed, broken down, and replaced with a mindset that encourages a full and complete range of emotional intelligence for our boys.

The question that remains is—should an international razor company be the one leading this conversation?

It should be noted that this article is not an attack on any company in particular, but rather an exploration of corporate responsibility, and the limits thereof.

At the end of the day, Gillette is a corporation—which means that their sole purpose is to make money for their shareholders. That’s it—that’s the ingrained structure of any extant corporation, and to expect any other behaviour from them is naïve at best.

On their part, the ad was nothing more than an attempt to increase sales by forcing their name into public discourse—hardly less cynical than a corporation sponsoring a war, or schoolyard fight. They created a commotion, and plastered their logo above it.

Of course, they still sell ‘ladies razors’ at a significantly higher price-point than men’s, despite being identical save for the pink dye. This alone should hint at the fact that their commitment to positive gender relations only goes revenue deep.

It’s all about provocation meeting brand-recognition, and can be dumbed down to little more than corporate sponsored controversy. The fact that they were inarguably on the ‘right’ side of the debate is of little consequence—if the research indicated that the money was on the other side, you can be damn sure they’d flip.

Ultimately however, there is an insidious subtext here which may go unnoticed. It’s hard to say where this starts and ends, but the ability to sell using inflammatory content guaranteed to get a reaction is a smaller part of the general public’s constant demand for controversy and outrage. This ties back in to our last article on Clickbait.

On the whole, we seek entertainment and distraction over consideration and reflection. The result—or perhaps the parallel—to this constant demand for outrage, is its propensity to contribute to the further creation and distribution of the truly outrageous. After all, people will sell whatever the hottest ticket is, and when outrage sells even when utterly unattached to truth, we find ourselves in a precarious position where people no longer bother to question what’s true and what isn’t, but only parrot the most exciting stories that fit within their already established viewpoint.

But don’t take our word for it; take a look at this, you simply won’t believe it!

Click Here.

-Brad OH Inc.

Facts that Only 12% of Readers Will Understand! You Won’t BeLieve #3!

Of course, a claim like that is absolutely ridiculous. It would be impossible to verify to any respectable degree, and is entirely worthless with or without such verification. Still…was it part of the reason you clicked the link today?

Honestly, did you want to prove you weren’t among that miserable 98% of idiots who will never understand what you do?

Did you even bother to check the math above, or did knowing more than 98% just sound better than knowing more than 88% of people?

Did you check that time?

I’ll admit, the entire block of text above has been a heinous waste of time, but read on…you won’t believe what’s next!

These are the sorts of headlines we see every day—whether trawling Facebook, or trying to make it through the coverage on your preferred ‘news’ site.

Clickbait is the simple understanding that people interact with things that engage them—that cause a reaction, rather than things that present an interesting idea, or a challenging but important topic. People as a mass don’t want the best, they want what’s catchy.

Spoiler alert: This works because people are—on the whole—dumb animals, who are simply reacting to stimuli in whatever way comes natural to them.

Do any of these seem familiar to you?

  • You won’t believe…
  • People can’t stop…
  • Find out what people in your neighbourhood are all talking about…
  • The secret they don’t want you to know…
  • They are trying to erase this one secret from the internet…
  • Only 82% will know this…

When you see wild claims like this, rest assured that the underlying promise is nothing more than vapid tripe for cheap clicks. Ultimately, it’s nothing more than a cynical attempt to increase page hits, and hence advertising revenue.

Nonetheless, many people spend the better part of their time online falling into these incessant traps, supporting websites which generate profit, but not content. Of course, since the model works, it continues to be reinforced, which makes such Clickbait ever more prevalent, and real content that much harder to find.

The secret behind this success is triggering a reaction from a title, and more often than not, that reaction is an urge to prove that you, the reader, are better than ‘those statistics’ the title refers to. You know better, you are better, you have something other people don’t, and dammit, you’ll prove it by following the instructions and typing an English word with two O’s!

If you see an article with 5M comments all disproving the grandiose claim of the article, it might be worth considering that you’ve been duped.

So, here’s a bit of advice, from us to you. The next time you read something online that gives you an urge to prove you’re especially smart or special—just save yourself the trouble.

You aren’t.

With our warmest regrets,

-Brad OH Inc.

The Bushido of Bogney, Part III

Under the Green Desk Lamp…

Bushido: (武士道) literally meaning “the way of the warrior”, is a Japanese word for the way of the samurai life, loosely analogous to the concept of chivalry in Europe. (Source)

Bogney: A tiny dog, wise for his years.

Today, we once again combine the old and the new for a fresh new perspective on life through the eyes of our classy canine friend. This is the daily living of a small dog. This is the extrapolated wisdom of the ages…This is the Bushido of Bogney.

-Click Here for Part I-

-Click Here for Part II-

The face of an animal may speak volumes to one who can read it.

As I prepare to leave for another day of work, I look upon the tiny dog I will leave behind. There is a sadness on his face, and it confuses me at first.

I am going to work—but he gets to stay home. Should I not be the sad one? He never has to work, he gets all that he wants provided for him. How can he be sad?

Bogney yawned and stretched. I saw the age in his face.

A thought occurred to me then.

If one human year is 7 dog years, one day must be the equivalent of a dog week.

If so, how similar it is to our own.

Bogney’s day begins with a walk, some play, and food. It is a relaxing joy, much like a Sunday.

This is followed however by a long stretch of time alone. He cannot do what he wants, eat what he likes, see who he wants to see, or go where he wants to go.

He sits, I assume, patiently waiting for this boring stretch of time to end. This is not unlike the work week.

Finally, I return to him, and he resumes with fun and play and food and happiness. This is much like a Saturday.

Suddenly, I understood how similar are the lives of dog and master.

I looked at Bogney anew.

What a somber realization, I thought.

His wise brown eyes agreed.

-Brad OH Inc.

What Should a Government Be?

All too often, political conversations of any sort—whether by public, or by politicians themselves—sink quickly into the mires of partisan politics. Teams of left and right, red and blue, create straw effigies of the other’s values, and burn them upon the altars of their own smug self-righteousness.

This is a matter of hopeless grandstanding—and seldom serves to advance the policies of either side. Elections are won and lost on insults and rumours, and the greater good of the people is abandoned to the wayside of this sickening side-show.

There is a good exercise which can help people of either viewpoint learn more about not only their opponents, but themselves. Setting aside personal emotions and group identities, one may challenge themselves instead to describe only what they believe a government’s role should be. What should it provide, protect, or prohibit—and on what grounds? What is its purpose?

Try to do this without reference to actual individuals, and certainly not to specific parties. Discuss only ideas of the primary functions that must be served.

It is important not to hang yourself on lofty words with little meaning. Freedom, peace, liberty—such words hold high aspirations, but speak little to practical realities. What do they truly mean to you, and how are they to be upheld?

We discussed these concepts in one article, ‘Greed and the Village’, using a simple tribal village as a model for the type of considerations that must be pondered.

We also discussed the fears around giving power to government in the article ‘On the Fear of Big Government’, where we established the wild and barbaric reality of a world with no authority.

Is it a government’s role to protect businesses, or people? Which people, and from what? Are there exclusions to this protection? What happens when the rights of one violates the rights of others? What about when the growth of a company enriches its members but casts many others into poverty?

Is this a natural and enviable result of a free market, or an economic violence which must be redressed?

These are the questions, and the approach to engagement, which can lead people of wildly different persuasions to not only challenge their own beliefs and grow in the process, but also to find the common ground with those who they long considered their rival.

There are very few people on either side of the spectrum who truly want the young to suffer, or women to be scared, or people to live in hateful captivity. By accusing those who think differently of such intentions, we vilify them and close off all possibility of informed debate. Only by remaining open, and seeking sincerely to find the underlying values for ourselves and our opponents, can we hope to find answers which can unite and help people, rather than serving only to reinforce the wild and destructive division that serves only the powerful.

What do you think?

-Brad OH Inc.

How to be a Decent Human

Under the Green Desk Lamp…

I’m not a great person.

Sometimes I’m not even good, exactly.

I’d like to think I’m alright.

At the very least, I certainly try to be decent.

It’s not such a complicated thing really. I read a quote from comedian Ricky Gervais recently. He was commenting on the idea that people felt like they couldn’t joke anymore, and how that really wasn’t the case. The full quote is below.

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The crux of this really comes down to how a person reacts to a contrary opinion. Yes, you can tell a joke, but if it ends up hurting someone else that hears it, the question becomes not ‘was the joke funny’, but rather, ‘do you give a shit’?

Caring about other people is, after all, one of the chief qualifiers of decency.

If you tell a joke (or any other sort of comment or action) that gets a negative reaction, you don’t have to defend the joke, or your values, or lament the days where we could say anything we wanted and expect others to choke back their pain in defense of your ‘humour’.

People might be hurt. They may be upset or offended. And you, despite the joke being yours—and assuming it was not meant to hurt—can hear that pain.

It may come as a surprise that you can even ask questions. Not to challenge or undermine their feelings, but to better understand their experience to the extent they are comfortable sharing it.

In the end, you may both be able to learn something, transforming a painful encounter into an opportunity for mutual growth.

It’s not always easy, and no one likes being called out or corrected. It can be uncomfortable, even confusing at times to realize that something you’ve said or done has been deemed inappropriate by another.

What do you say? What do you do?

Well, one simple trick is to start with an apology. You don’t have to fully understand the nuance of differing opinions—it can be enough to understand that another is hurting, and that you are sorry for that. People sometimes need their pain acknowledged, and your obstinate focus on the hilarity of your joke should never undermine that need.

After that, there may be room for discussion, learning and growth. It’s important to remember of course, that the learning just may include the fact that the joke simply wasn’t funny, and that you should not repeat it.

That can be enough.

It’s not that you can’t discuss things anymore—it’s just that the discussion needs to have two sides. You’re not being told not to be yourself—unless you’re an asshole—and certainly, you can still feel free to joke around. Just realize that sometimes, there will be people who will point out the flaws of that joke. From there, it’s up to you to improve the approach, content, or delivery… or risk proving that the real joke is you.

-Brad OH Inc.

Stick to the Plan

I can’t deny—it’s a good time to be a corporate person. We’ve cleared the way to further controlling access to information, and have made great progress towards ensuring the rights of the elite to use their power to leach from the coffers of the taxpayers.

Yes, for the rich and powerful, for the corporate humans and those born into luxury, it certainly is a wonderful time to be alive. Of course, these boons aren’t limited to the greatest corporations alone, and your humble friends here at Brad OH Inc. have not been idle.

The bounty of the times comes to us all…except the poor of course. So right now, we are kicking back and letting the good times roll…but we’ll talk more about all that later.

For now, we encourage you to relax, sit back, and find solace in whatever joy has been left to you. If that proves to be little, then trust instead in us—big things are coming, and as any sound minded person knows, when the pockets of the corporations swell, something is certain to come trickling down to the rest.

Trust us, and stick to the plan…

-Brad OH Inc.

Subscribe to the Brad OH Inc. Newsletter!

Today, we are excited to announce the creation of the Brad OH Inc. Newsletter. Click on the link or image below to be directed to a sign-up page. By signing up to the Brad OH Inc. newsletter, you will be sure to get all the most up to news and info about what’s going on at Brad OH Inc., as well as the latest updates on our upcoming novel, ‘Edgar’s Worst Sunday’.

-Click Here to Subscribe to the Brad OH Inc. Newsletter-

Thanks, and we look forward to being in closer contact with all of you going forward!

-Brad OH Inc.

Why We Write

Under the Green Desk Lamp…

Keyboards are less romantic than a good quill pen. Or a pen at all for that matter. There’s nothing especially enchanting about the click of a modern keyboard. Even those unwieldly old typewriters have them beat in that regard.

Yet for the most part, they are our tool. No longer does a writer sit upon a thick leather chair and dip their quill into fresh ink as heretofore unimagined wonders etch themselves across the clean white page directly from that writer’s imagination.

It’s a lot more head-scratching, start-and-stop bursts of keyboard mashing, and the occasional slide down whatever rabbit hole of google links begins with your subject and ends with your distraction.

The style can be forced, of course, but who has time for that?

The question could be asked, why bother?

In fact, that very question was asked of me quite recently, or something rather like it at least. A good friend and colleague was wondering about whether they should continue to write, struggling to keep their head above the cold flood waters of their present self-loathing and doubt.

Those are a couple of traits which have not abandoned writers into modernity.

It’s tough. It’s frustrating.

Occasionally, it’s infuriating.

If my friend wanted me to talk them into keeping it up though, their bet was off the mark. I did, of course, tell them how much I enjoyed their work—that was true. Beyond that though, all I could do was wish them luck.

Trying to quit?

Yeah…we’ll see.

It may be a good decision to take some time off, but I’ll put it in ink…sorry, ‘.doc format’ right now—you’ll be back. Most likely, you’ll be better for the time off. In some ways at any rate.

It all depends how long it takes.

I don’t expect it will be long.

It doesn’t begin and end at the keyboard, after all. That’s just the easy image. It’s also the questions that pop up in everyone’s mind, and how in yours they turn from questions, to postulations, to weird ideas, to full mythologies. All in a moment, and how you’re left with your fingers twitching for the moment you can type it all out—or screaming into the voice-recorder of your phone in some god-forsaken alley, ignoring the perturbed expressions of the passersby as you struggle to get it all out.

It’s in the way you turn things over in your head—turns of phrase, or conversations past, present, or future—how you play things out, stop and rewind, and do it all again.

Again, and again, until it’s right.

It hurts when it’s not, and it walks beside you all day reminding you of the unloved monstrosity you have created and are now responsible for entirely.

Of course, when you get it right…well, to capture that feeling perfectly would be to find the words we’ve all been looking for all our lives.

Then, there are the times in between those others. The times when we learn, and work. When we see red ink and get a thrill, and ask for more and more not to justify our own decisions, but to hone our art—to sharpen our tools.

These are the times when inspiration does not rain from the sky, and we find ourselves before an empty screen writing about why we write rather than what we’d meant to write.

Never mind all that.

You may stop. You may question if you should. That’s natural, I expect it happens to most of us at some time or another. But if it’s in you, you won’t escape it. And when you feel it again, remember where you left your pe—fuck.

-Brad OH Inc.

The Evocation Series- ‘Comfortably Numb’

Under the Green Desk Lamp…

The following post is part of ‘The Evocation Series’. Click Here for more information about the project, and to learn how to get involved yourself!

Pink Floyd- ‘Comfortably Numb’

Song Link

There is a strange moment sometimes, just between sleeping and waking, when the shadow of forgotten things, forgotten selves, flickers through our mind.

Hello,

Is there anybody in there?

Each passing day, the weight of knowledge grows. Wasn’t that part of the fall, after all? You see a bit more, you accept a bit more. You may settle a bit more, or for a bit less.

Just the basic facts

Can you show me where it hurts?

You learn the shortcuts, how to avoid the worst of it. Abridged and to the point, rather than wandering and wonderful. With each turn around the sun, the goals begin to shift. Avoid the struggle rather than seeking the joys. Solve the problems, rather than inventing the solutions.

I can’t explain, you would not understand

This is not how I am

It remains though, doesn’t it? Some inalienable, indefinable echo within us that calls out to be remembered. Something we once knew which has been long since lost beneath the shuffle and struggle to get by.

Can you stand up?

I do believe it’s working, good

That’ll keep you going through the show

Come on, it’s time to go.

There’s no time for that of course. Not outside of the few seconds before sleep or the first flashes of morning sun, when dreams still live and duty is a distant and shrunken thing. Then it’s gone. Back to the grind, back to routine. The rest is for another time, another life.

When I was a child

I caught a fleeting glimpse

Out of the corner of my eye

I turned to look but it was gone

I cannot put my finger on it now

The child is grown

The dream is gone

I have become comfortably numb.

 Still, we can remember it. We can if we try.

-Brad OH Inc.