Welcome to ‘The Gentleman Juggalo’

The Gentleman Juggalo LogoWelcome to ‘The Gentleman Juggalo’, a brand new post-category (Link) here on Brad OH Inc. Some of you may not be familiar with ‘Juggalos’ (Link), the infamous fan-base of the Insane Clown Posse (Link). Well, it just so happens that one of our dear writer’s here at Brad OH Inc. is a self-professed Juggalo, and has expressed a desire to help educate and enlighten our readers about this strange and maligned sub-culture.

It’s true certainly, that the Insane Clown Posse and their fans have been covered here before—most recently in our review of their album ‘The Marvelous Missing Link: Lost’ (Link). But apparently, that wasn’t good enough for the tenacious, painted bastard at our news desk, and so we’ve been convinced to roll out this sub-category to help distinguish such articles in the future.

For now, and especially for those of you less familiar with the Insane Clown Posse and their Juggalo Family, we’re taking this opportunity to provide a primer in the form of our formerly released essay ‘Circular Journey’ (Link), which is a psychological study of ICP member ‘Violent J’ through the lens of Ernest Becker’s ‘Terror Management Theory’ (Link).

Circular Journey Cover

Now, the mockery and degradation of Juggalos is ubiquitous online these days—hell, the FBI even went so far as to classify them as a hybrid-gang (Link)…but more on that later.

At Brad OH Inc., we are committed to providing fresh content and unique perspectives, and what we find missing in the reporting on Juggalo culture is the sort of unbiased, insightful critique demanded for nearly any other topic in media. We believe you’ll find that here. In fact, ‘Circular Journey’ (Link) should act as a fine introduction to the sort of measured, informed look at the Insane Clown Posse and its fans ‘The Juggalos’ that ‘The Gentleman Juggalo’ (Link) is poised to offer. We certainly hope you enjoy it.

-Brad OH Inc.

The Metaphorical Imperative Revisited

Under the Green Desk Lamp…

Green DesklampIn our last article, ‘Without Words’ we reflected on the idea of what the world would be like without the vocabulary to define it. The concept was an interesting one to write about and consider; ultimately, it got us thinking back on another article we wrote, ‘The Metaphorical Imperative’.

The Metaphorical Imperative, for those who don’t recall, was a notion we explored about the source of and meaning behind creativity. In a nutshell, the idea is that as human beings evolved and our cerebral capacity expanded, the ability to question our world or ask ‘why’ would have appeared around the same time as the ability to use abstract conjecture to answer the question. These activities are certainly tied to language, although they need not be defined by it. Still, for the purposes of this article, we will take articulated thought as the base point for our considerations.

The fundamental assertion behind the concept of ‘The Metaphorical Imperative’ is that if humans owe any reverence or thanks for their current state, we owe it to the incredible work of evolutionary architecture that is our own minds—not to any god, devil, or undefined miscreant in between.

The need for existential reassurance, the fear of death, and the question of what we are and why we are here; these are all the direct products of a brain grown sufficiently complex to wrestle with such abstractions, and this alone is more miraculous and better cause for celebration than any story I’ve read in a holy book.

But that leads us to the next point. If our ability to ask questions is a miracle, what can be aid of our ability to create the answers for them?

Metaphor is the abstract use of one object to find or create meaning in another. If abstract thought is the impetus for asking ‘why’, then the tool for answering it is metaphor. My contention is that these abilities would have evolved in relatively close proximity to one another, representing a true ‘awakening’ of humanity.

If we are to discuss metaphor and meaning, we might as well start with one of the most famous—and central to our current topic. In the Garden of Eden, it’s said that Eve (that reckless upstart) ate from the tree of knowledge of good and evil, and thus doomed mankind forever.

Thanks a lot, Eve.

I find an interesting parallel in this. This fruit, the ‘knowledge of good and evil’ which caused mankind’s fall from innocence, is symbolically comparable to the notion of the Metaphorical Imperative, in which we gain both the ability to question our nature, and the skill to fashion suitable answers.

But it’s really the answers that interest me here; the nourishing apples to the terrible hunger of ennui. Via our ability to create meaning, the human race has tapped into our most fundamental and defining abilities: creation, art, and belief.

The power of this ability might be observed most directly in expressions such as organized religion, whose depth of belief has inspired acts of miraculous empathy and terrible cruelty. But the power of metaphor isn’t limited to religion alone. Any story—TV shows, books movies, video games—has the power through metaphor to provide just as much as religion to anyone with the ability to relate to it on a personal or psychological level.

Stories are the foundation of all culture; ideas, philosophy, art and religion, the fundamental basis of humanity can be defined as the ability to dream things up in a way they are not.

There are no exceptions. Whether it’s sports, gods, science-fiction, or science alone, everyone places their trust in some grand idea, anchoring their hopes and aspirations to some intangible notion that rings true to them.

Luke Skywalker, Aragorn, The New Orleans Saints, Zen Buddhism, Zeus and Allah and Jesus, all the angels in heaven and demons in hell have sprung from this one key human drive. All art is the product of the metaphorical imperative, and stands as testament to everything which makes us human.

But here an important consideration arises in our series of metaphors. If, as suggested earlier, this key drive which makes us human (for both good and ill) was represented as the great deception of the devil in the garden, then perhaps all artists are in fact worshipping the devil.

Perhaps the development of consciousness and desire in humans was an accident—a random fluke forever changing the course of our species. No doubt we would have existed in perfect harmony with our environment if we’d never developed the capacity to believe we are separate or better.

Maybe it’s a good thing, and maybe not. But although this cerebral capacity has led to great pain and suffering throughout history, I refuse to believe it is not also the thing which will see us to what we need to become. Creation and metaphor, for all our missteps, define us as the beautiful, shining bastards we are, and will someday show us just how incredible we can truly be.

All we need to find is the right story.

-Brad OH Inc.

The Metaphorical Imperative

Under the Green Desk Lamp…

Green Desklamp

Here at Brad OH Inc., I’m often asked why I write. Certainly, it’s a difficult question to answer. For me, pleasure would be one acceptable response—whether it’s my own, or that of the visitors who read and enjoy what I’ve written—both are wonderful reasons to write. I’ve heard other authors answer this question as well, with such varied responses as: ‘to elicit emotion’, ‘to express myself’, ‘to make money’, and of course, the old go-to, ‘because it’s what I’m meant to do’.

They’re all true enough, and all equally vague in their own ways. But dealing with such questions, it’s hard to avoid a little bit of abstraction, and that’s ok. When you try to dig any deeper—questioning things such as purpose and meaning—it becomes a real existential quagmire.

To me, writing is a sort of religion. Scratch that… like so many religions, that’s already a bit narrow-minded. Limiting this explanation to writing is unfair… more broadly, art as a whole—or metaphor more specifically—is my religion. Let me explain…

As humans, we occupy a level of intellectual complexity reserved for us alone. As a result, we have many abilities which are entirely foreign to all other known organisms. One of the most obvious, and arguably the most significant, is mortality salience. More clearly put, this refers to our awareness of our inevitable demise. This awareness, as fully explored in Ernest Becker’s ‘Terror Management Theory’, creates an existential terror in us that is unknown in other animals. It also creates something else… a drive for meaning.

Not only are we the only known animals to perceive that we will ultimately die, we are also the only ones capable of creating meaning from nothing—metaphor. The power of metaphor is something which must not be underestimated: it can give us hope, it can inspire courage, and—as applies in the case of mortality salience—it can provide us with comfort.

What makes us so special? Why do we alone have these powers of perception and creation? Well, simply put: evolution. Our brains, under the pressures of natural selection, have slowly expanded in form and function to get us where we are today. Now, this is certainly not the endpoint of evolution, but somewhere in that incredibly drawn out process, we’ve developed the capacities for both language and abstract thought. These developments are among the most crucial to defining our humanity.

Ever since the dawn of complex language in the early prehistory of man, we have been using it to ask such questions as where we came from, what our purpose is, and whether we are serving that purpose well. This delves into some deep religious and philosophical territory, but I believe the important point here is that abstract thinking—the ability create or attribute meaning and connections where they do not naturally exist—serves as both the impetus and the solution for such quandaries.

In short, the ability to ask ‘Why’ exists within us because of our propensity for abstract thought, which is also the reason we are able to answer that question with, ‘Because…’. Our need for meaning and our ability to create it are one in the same.

Metaphor is God—and vice versa. Everyone finds it somewhere—religions, movies, bands, relationships—we idealize and apply significance to everything within the limits of our perception. The fact that some of the most popular metaphors are now held as absolute truth (and used to justify both miracles and atrocities) doesn’t negate their reason for being or their power, but rather only affirms both.

Being human, we all share a sense of wonder. Looking up at the night sky, pondering the nature of deep emotions such as love or hate, reflecting on the direction of humanity and where we are to end up… these are natural behaviours which result inevitably from our very ability to articulate them. Once a question is asked, it cannot be unasked. There is no satisfying the human urge for understanding; only an ongoing effort to satiate it.

I call it the metaphorical imperative. To provide meaning is both the result of, and a response to, our ability to think metaphorically. Every story, song, painting—all works of art—are sincere grasps for meaning. Their success, the extent to which they succeed in this goal, is simply a matter of how strong an impact they have on their audience.
And… that’s why I write.

-Brad OH Inc.

‘Circular Journey’

At Brad OH Inc. we can relate to a good underdog story. After all, you don’t become a corporation without climbing over your share.

Today, for your reading pleasure, we here at Brad OH Inc. present an older work for your consideration. This was a piece written for a psychology class, back when our personhood referred only to ourself. This work is a psycho-biographical study of Joseph Bruce, known as Violent J of the Insane Clown Posse (ICP). The piece is written as a study of the artistic process experienced by Violent J, as viewed through the lens of ‘Terror Management Theory’, a psychological perspective originating from the works of Ernest Becker.

More information about Terror management theory can be found at:


More information about the insane clown posse can be found at:

Insane Clown Posse

Or visit them at:

ICP- Facebook

As ever, the free e-reader version is available at the Smashwords.com link below. Thanks for visiting Brad OH Inc. and remember to share anything you like—after all, a good reader is judged not by what they read, but by how many of their friends read it too.

Circular Journey Cover

Circular Journey- Smashwords

-Brad OH Inc.