Project FearNaught- ‘Just Imagine…’

Imagine if we could all work as one towards the same goals—driven by the same core beliefs. Sadly, ideas of truth are ripe with divisive discourse, and any man who claims to have all the answers is either a fool, or looking for a fool who’ll buy them.

If the purpose of ‘Project: FearNaught’ is to unite humanity—and it is—we must first cast aside many of the bonds we are subject to.

The truth and merit of any given belief system is evidenced in the actions of its adherents. Decency, loyalty, and righteousness are easy words to throw around. So too are they often described as the key tenets of most religions. Likewise, harmonious discourse is called for by nearly all movements, yet seldom achieved.

The purpose of religion, if it is to have any positive effect, is to cope with the times, rather than define them. When it is allowed to dictate the policies of society, dogmatic religion has proven to be a force of injustice, rather than the liberation it is intended to provide. Why is this?

Well, the truth of our reality is far greater than any one person’s ability to articulate, and while all of the Holy Texts and creeds are an attempt to do just that, I believe this makes them all equally valid, rather than the opposite.

Different—and yet alike. That’s the key. But to understand our unity better, we must first consider some essential distinctions. Specifically, what is humanity? What does it mean to be human? And where does spirituality fit into all of this?

To this end, I offer up the first core tenet of ‘Project: FearNaught’: ‘The Metaphorical Imperative.’ For the ease of considering the questions outlined above, let us first look to another, more familiar question: ‘Which came first: the chicken, or the egg?’

Historically, this has never really been meant to have an answer, but to act merely as a mind-expanding paradox. This is a foolish reduction however, and I believe the answer is far clearer than we commonly let on. But, as always, in order to elucidate the reality of the query, we must first define our terms.

So we must ask, just what do we mean by a ‘chicken egg’. If a chicken egg is an egg from which a chicken emerges, then the chicken egg came before the chicken. But if a chicken egg is an egg laid by a chicken, then surely the chicken must have come first.

The key take-away here is that at some point in the evolutionary lines, a non-chicken laid an egg from which a chicken emerged. Now we understand the progression, and are ready to apply it to our own dear forms.

Let us consider the evolution of man. Similar to the chicken above, there must surely be some point at which a being considered ‘non-human’ gave birth to a true ‘human’. We are now tasked with considering the defining change which denotes one such animal ‘human’ and another ‘non-human’.

To my mind, this would be closely tied to the expansion of our cerebral capacity—including things such as language and abstract thought. More importantly—and here is the crux of this entire notion—I would hold that the key point at which we became human is the moment we developed brains capable of looking around us and, rather than acting on blind instinct or natural drives, began to ask ourselves ‘why?’

Not coincidentally, the same expanded cerebral capacity that affords us this philosophic luxury is also the defining feature which allows us to answer the question, rising up to say, ‘Well, because…’

It’s found in our ability to articulate metaphor—to create abstract representations and provide meaning where our basic senses fail. This ability is the defining feature of humanity. Every temple, every text, and every brilliant idea which has graced our species has come from this singular gift. It gives us the ability to imagine the sort of wonderful stories, images, and sounds which reinforce a deep passion in your soul that you have long harboured, but been unable to articulate until this moment.

Imagination—Metaphor—is our hallmark. Our drive and ability to create meaning from madness is what separates us from the animals. All belief, all reason is the result of our divine ability to create and articulate complex ideas.

This is why, as stated above, all religious ideas are equally valid—both true and untrue. In ‘Project: FearNaught’, it is my hope that when using words like God, heaven, or spirit, the reader may take those to apply to whichever specific set of beliefs they hold most dear—or none whatsoever.

It is us who are the creators of meaning in our world, and the power an idea has is found in its ability to be understood, believed, and to make an impact.

This is the Metaphorical Imperative of humanity, and the starting point of ‘Project: FearNaught’. It is inclusive of all, allowing for anyone with the will to imagine a better world. It is free of dogma and decree—‘Project: FearNaught’ does not tell us what to think, it only demands that we do so freely.

It is human imagination which sets us free of our existential anxieties and allows us to dream up better worlds. All human thought—from religion to philosophy to politics—is the product of this imagination, and ‘Project: FearNaught’ seeks to bring together the most universal of these to act as guideposts for the future of humanity.

In this purpose we are all equal—no matter our backgrounds, our creed or experiences. If you have the power to imagine a better world—then you are among the driving forces behind ‘Project: FearNaught’.

Be part of the debate:Project FearNaught is an effort to start the conversation that changes the world. As such, your voice is key to our ambition. To add your input, questions, or comments, click here.

-Jeremy Arthur

‘Truth Ink.’


Project FearNaught: ‘Welcome to Project FearNaught’

‘Project FearNaught’ is a very simple idea. I want to start the conversation that changes the world.

This needs to be clear right up front—for I make no denial of my intentions, nor do I intend to play coy. I am an idealist, who believes without a doubt that humanity can and will be better. To this end, I hope not to be a solution, but a catalyst for the surge of decency so needed in this tired world.

My intention is to create a fitting code for the future of humanity. I seek to address the corruption that surrounds us daily, but more important still, the moral impotence which has allowed it to do so.

No doubt, you may think this sounds like an overly high ambition, but not I. The long-term goal of ‘Project FearNaught’—which starts right here, today—is to compile an ultimate ‘Book of Truth’. I want to discuss, explore, and finally settle upon the fundamental precepts which drive humanity—a moral code to which we can all subscribe and from which we all may benefit.

But high-minded discussions like these are better suited—I am aware—to beer halls and dorm rooms than they are to internet forums and personal blogs. So why start such a seemingly naive endeavour? Why strive to create unity in spite of the history books, and Corporate officials, and media outlets which constantly tell us that division is the natural way, and that economic control is the only power which can ever bring humanity to heel?

The proposition is not an easy sell, so let’s consider the reality of our situation. It’s rare to meet anyone these days who will sincerely claim to be optimistic—or even comfortable—about the current direction of our society. This isn’t an inspiring thought in a nation which still claims to be democratic. Every aspect of our lives is controlled by corporations and brutes. Even our elected officials are simple amalgams of surface-level popular opinion, designed to pacify the public while furthering the goals of those with real power.

We are divided on all fronts. We are separated by civil parties that have little impact, by religions that sedate while offering nothing in the way of solution—by every imaginable difference! But that’s just what they are—imagined. They are products of fear, and they keep us blinded to our potential.

Fear itself—that is the enemy. It turns one against another, and keeps us from realizing our true nature. Fear has subdued us, and daily we struggle simply to get by, rather than to grow or thrive. Fear breaks our spirits, and divides our intentions.

But united toward one purpose, humanity is an unstoppable force, and that’s just the reason why such a coalition of hope is the most contested and embattled notion of our times. It is a simple fact that systemic change cannot occur without its ideals first taking root within the hearts of all people. Personal change comes first, and that is the purpose of ‘Project FearNaught’.

My intention is to create an understanding of the universal and immutable human dignities—to remind us of all that fosters hope in mankind. In so doing, we may turn the tides of despair we are now faced with, and work together towards a better future for all.

So now I ask of you, my readers, to continue this discussion. Speak among yourselves—your friends and your enemies. What drives you? What do you hold as the core tenets of decency? Of humanity? What concerns do you have with the present direction of our world?

Consider these things, and then return to me. Challenge me. Push me to be better, and together, we may all be. I want to show you that we can be more than what we’ve been told.

So, come you nihilists and fanatics, you theists and you skeptics. Bring me your hearts, your minds, your input, and together we will find that higher ground. For I promise you this, as I set out upon this great and final task of mine: so long as there is a will towards improving our world, so long as there is a dream for greater virtue, there is a light to guide us. No doubt the days are dark, and the shadows of old terrors once again hold us in their sway. But we are capable of better, and we must remember this now more than ever.

Talk, think, explore. For when we work as one, with common purpose and with righteousness on our sides, there is truly nothing to fear.

 Be part of the debate:Project FearNaught is an effort to start the conversation that changes the world. As such, your voice is key to our ambition. To add your input, questions, or comments, click here.

-Jeremy Arthur

‘Truth Ink.’

Introducing ‘Project: FearNaught’

In our recent teaser article, ‘Harbinger’, we posed a rather bold question. Specifically, we asked you, ‘What does it take to change the world?’

Now, the asking is the easy part, but damn fools that we are, we promised answers on top of that! I wonder, did you really expect them? Well if you did, then you probably don’t pay much attention to what’s going on around you. Take note, any time a Corporation offers to change the world for you, the best course of action is to run the other way just as fast as you can.

That said, we here at Brad OH Inc. are true to our word, so if answers are what we’ve offered, then answers are certainly what we’ll deliver.

Admittedly, Brad OH may not be the ideal man for this particular job, so we’ll defer to someone better suited to the subject…our good friend Jeremy Arthur, from ‘Truth Ink’.

Jeremy is a young writer with a deep-rooted passion for change and justice—and with somewhat more free time than yours truly. His attempt at addressing these large-scale problems is called ‘Project: Fearnaught’, and will become a recurring topic on this blog going forward.

So, from this point forth, let it be known that anything under the ‘FearNaught’ banner (above) is the exclusive work of this ‘Jeremy Arthur’ character, and does not necessarily reflect the thoughts or opinions of anyone officially associated with Brad OH Inc.

That said, his efforts hinge entirely on your participation and dialogue. As such, each article will include a direct link to the comments section. Please do feel free (and highly encouraged) to use that link to discuss the issues, share your own personal opinions, and help to grow the ideas beyond merely one man and a keyboard.

Be part of the debate: To add your input, questions, or comments, click here.

-Brad OH Inc.


It’s often said that we here at Brad OH Inc. have the bad habit of eagerly pointing out problems in the world, yet providing sorry few solutions. Admittedly, we remain firmly committed to the principle that the first step in solving any problem is defining it—but still, there’s something missing.

What is the problem?

How is it solved?

How do we improve our society?

…How do we change the world?

Those—in part, are the questions. The answers? Well, at this time, we can only promise that there are people—at Brad OH Inc., and beyond—who are working diligently on exactly that.

So don’t worry.

Or more aptly…

-Brad OH Inc.